Deal Sheet: 2025 Wrangler 2-DOOR RUBICON

Larry H. Miller Chrysler Dodge Jeep Ram 104th · Thornton, CO · VIN: 1C4PJXCN0SW511686

Negotiation Guide

Opening Offer

$54,305

Fair Price

$55,805

Walk Away Above

$56,652

• Recent buyers paid ~$1,695 below MSRP

Price Breakdown

Est. Dealer Cost$51,750

Est. Invoice$53,475

Holdback (est.)$1,725

MSRP (Sticker)$57,500

Asking Price$57,500

Markup$0

Est. Dealer Margin on This Car$5,750

Percentile100% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold87

Avg Markup-$1,695

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$4,421

Avg Markup (Wrangler)-$3,111

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,019

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