Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Courtesy Motor Sales Inc · Altoona, PA · VIN: 1C4PJXCG8TW277882

Negotiation Guide

Opening Offer

$48,038

Fair Price

$49,538

Walk Away Above

$50,481

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,283

Est. Invoice$47,825

Holdback (est.)$1,543

MSRP (Sticker)$51,425

Asking Price$49,925

Markup-$1,500

Est. Dealer Margin on This Car$3,643

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$3,362

Avg Markup (Wrangler)-$2,077

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$3,649

Price History

Jul 1, 2026$51,920 → $53,420(+$1,500)

Jul 4, 2026$53,420 → $51,920(-$1,500)

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