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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Jim Baier Inc · Fort Madison, IA · VIN: 1C4PJXCG7TW329034
Negotiation Guide
Opening Offer
$49,983
Fair Price
$51,483
Walk Away Above
$52,431
- • Recent buyers paid ~$1,622 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,042
Est. Invoice$49,643
Holdback (est.)$1,601
MSRP (Sticker)$53,380
Asking Price$51,880
Markup-$1,500
Est. Dealer Margin on This Car$3,838
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory55 vehicles
Avg Markup (All Models)-$5,510
Avg Markup (Wrangler)-$5,125
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$5,290
Price History
Jul 1, 2026$53,875 → $55,375(+$1,500)
Jul 4, 2026$55,375 → $53,875(-$1,500)
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