Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Autonation Chrysler Dodge Jeep Ram Arapahoe · Centennial, CO · VIN: 1C4PJXCG7TW272334

Negotiation Guide

Opening Offer

$49,152

Fair Price

$50,652

Walk Away Above

$51,599

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,291

Est. Invoice$48,867

Holdback (est.)$1,576

MSRP (Sticker)$52,545

Asking Price$51,045

Markup-$1,500

Est. Dealer Margin on This Car$3,755

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory579 vehicles

Avg Markup (All Models)-$5,169

Avg Markup (Wrangler)-$3,652

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,959

Price History

Jul 1, 2026$53,040 → $54,540(+$1,500)

Jul 4, 2026$54,540 → $53,040(-$1,500)

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