Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Autonation Chrysler Dodge Jeep Ram Southwest · Littleton, CO · VIN: 1C4PJXCG6TW274351

Negotiation Guide

Opening Offer

$47,665

Fair Price

$49,165

Walk Away Above

$50,107

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,945

Est. Invoice$47,477

Holdback (est.)$1,532

MSRP (Sticker)$51,050

Asking Price$49,550

Markup-$1,500

Est. Dealer Margin on This Car$3,605

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory358 vehicles

Avg Markup (All Models)-$5,423

Avg Markup (Wrangler)-$3,305

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,951

Price History

Jul 1, 2026$51,545 → $53,045(+$1,500)

Jul 4, 2026$53,045 → $51,545(-$1,500)

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