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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Lucas Chrysler Dodge Jeep Ram · Lumberton, NJ · VIN: 1C4PJXCG0TW246903

Negotiation Guide

Opening Offer
$49,615
Fair Price
$51,115
Walk Away Above
$52,062
  • Recent buyers paid ~$1,622 below MSRP
  • Sitting 50 days (avg 33) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,709
Est. Invoice$49,299
Holdback (est.)$1,590
MSRP (Sticker)$53,010
Asking Price$51,510
Markup-$1,500
Est. Dealer Margin on This Car$3,801
Percentile94% of inventory is priced lower
Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days

Dealer Profile

Inventory152 vehicles
Avg Markup (All Models)-$3,748
Avg Markup (Wrangler)-$2,638
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$3,660

Price History

Jul 1, 2026$53,505$55,005(+$1,500)
Jul 4, 2026$55,005$53,505(-$1,500)