Highlander vs RAV4: Live Pricing Comparison
Side-by-side market data from every active US dealer listing of both models. Updated daily.
The short answer
Right now RAV4 is the cheaper option by a median of $13,266, and RAV4 has more active inventory across the country, which usually means more negotiating leverage. The full numbers below show how each model is priced and how much room dealers are giving on each.
| Highlander | RAV4 | |
|---|---|---|
| Active listings | 3,460 | 42,027 |
| Median advertised price | $55,170 | $41,904 |
| Lowest active price | $46,175 | $32,339 |
| Highest active price | $62,903 | $58,529 |
| Average markup vs MSRP | +$221 | +$503 |
| % priced below MSRP | 60% | 54.3% |
| Brand | TOYOTA | TOYOTA |
How this comparison is built
The numbers above are live from our database, refreshed every 24 hours from manufacturer and dealer inventory systems. Median price is the middle selling price of all active listings — a more honest number than the average, which gets pulled around by a handful of fully loaded trims. Markup is the difference between the advertised selling price and total MSRP (sticker plus dealer-installed options). A negative markup means the vehicle is priced below sticker.
Inventory levels matter for negotiation: when there are more active listings of a model, dealers compete harder on price. Higher percentages of below-MSRP listings indicate models where buyers consistently pay less than sticker.