2026 BRZ Limited
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Available now
- On the lot and buyable now.
- Similar BRZ Limiteds sell in a median of 25 days (148 recent sales).
- 258 of 258 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 32 days — longer than 79% of BRZ listings in VA.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$37,647
- Comparable BRZs (6) average $148 below MSRP — about $37,647 for this trim.
- Listed $1,147 above that, so there's room to negotiate toward $37,647.
- It's sat 32 days (longer than 79% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 BRZ is listed at $38,793, which is $999 over its MSRP of $37,794. Compared to similar vehicles nationally, this one is priced $1,146 higher than the market average. It has been on the dealer’s lot for 32 days. Located at Moore Subaru in Richmond, VA.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$683/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$40,403 price + tax
≈ $41,358 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $3,322 on one of 53 comparable 2026 BRZ Limited about 461 miles away. The lowest is $35,471 in Norwood, MA — real leverage when you ask Moore Subaru to match it. See that listing →
Prefer closer? One about 130 mi away saves $2,215 (Owings Mills, MD). View →
Comparable Vehicles
Avg markup: -$148
32 days on lot