2026 Forester Premium
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Available now
- On the lot and buyable now.
- Similar Forester Premiums sell in a median of 8 days (1167 recent sales) — these move fast.
- 5,765 of 5,765 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 14 days — longer than 21% of Forester listings in CA.
- Price is down $1,001 from its original list of $33,694.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$32,438
- Comparable Foresters (6) average $3,180 below MSRP — about $32,438 for this trim.
- Listed $255 above that, so there's room to negotiate toward $32,438.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Forester is listed at $32,693, which is $2,925 below its MSRP of $35,618 — a notable discount. Compared to similar vehicles nationally, this one is priced $255 higher than the market average. Located at Santa Cruz Subaru in Capitola, CA.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$576/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Comparable Vehicles
Avg markup: -$3,180
14 days on lot