2026 RAV4 SE AWD
Spoken for right now — but holds fall through.
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Already spoken for
- Flagged DealerHold — still listed, but the dealer has already promised it to a buyer.
- 1,306 other RAV4 RAV4 SE AWDs are actually buyable nationwide right now.
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Negotiation Signal
- On the lot 38 days — longer than 98% of RAV4 listings in WI.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
Deal Analysis
This 2026 RAV4 is listed at $39,789, right at its MSRP of $39,789. This pricing is in line with the national average for comparable RAV4 vehicles. It has been on the dealer’s lot for 38 days. Located at Marthaler Toyota of Ashland in Ashland, WI.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
* Advertised price estimated (incomplete data)
Details
Delivery Pipeline
Your vehicle is likely headed to Long Beach, CA
View ships that carry vehicles →Port-Installed Accessories
$1,319- BM — Body Side Moldings$260
- D5 — Door Edge Guards$165
- G4 — Illuminated Door Sills$395
- MF — Mudguards$160
- 2T — All-Weather Liner Package$339
Factory Options
- CP — Convenience Package
- CY — Weather Package
- FE — 50 State Emissions
Specifications
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Est. Monthly Payment
$701/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$42,065 price + tax
≈ $42,614 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $1,485 on one of 45 comparable 2026 RAV4 RAV4 SE AWD about 620 miles away. The lowest is $38,304 in Evansville, IN — real leverage when you ask Marthaler Toyota of Ashland to match it. See that listing →
Comparable Vehicles
Avg markup: -$54
38 days on lot