Jeep Wrangler Price in Richmond, VA
As of September 26, 2026, there are 27 Jeep Wrangler vehicles available at 3 dealerships in Richmond, VA. Local dealers are pricing competitively — the average selling price is $2,315 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $39,870 to $61,835, with a median of $50,210.
Across Virginia (737 listings) the average is $2,532 below MSRP (100% at/below MSRP) — Richmond is priced about $217 higher than Virginia as a whole. See the Wrangler in Virginia overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
27
In Stock
-$2,315
Avg Markup
100.0%
At/Below MSRP
$50,210
Median Price
Price range: $39,870 to $61,835.
Dealers in Richmond
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Haley Chrysler Dodge Jeep Ram Richmond, VA | 5 | -$3,000 | 5 |
| Pearson Chrysler Jeep Dodge Richmond, VA | 15 | -$2,333 | 15 |
| Whitten Brothers Inc Richmond, VA | 7 | -$1,786 | 7 |