Jeep Wrangler Price in Richmond, VA
As of August 12, 2026, there are 45 Jeep Wrangler vehicles available at 3 dealerships in Richmond, VA. Local dealers are pricing competitively — the average selling price is $3,467 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $37,975 to $61,835, with a median of $49,210.
Across Virginia (1,070 listings) the average is $3,280 below MSRP (100% at/below MSRP) — Richmond is priced about $187 cheaper than Virginia as a whole. See the Wrangler in Virginia overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
45
In Stock
-$3,467
Avg Markup
100.0%
At/Below MSRP
$49,210
Median Price
Price range: $37,975 — $61,835
Dealers in Richmond
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Haley Chrysler Dodge Jeep Ram Richmond, VA | 8 | -$3,625 | 8 |
| Pearson Chrysler Jeep Dodge Richmond, VA | 28 | -$3,536 | 28 |
| Whitten Brothers Inc Richmond, VA | 9 | -$3,111 | 9 |