Jeep Wrangler Price in Richmond, VA
As of November 10, 2026, there are 47 Jeep Wrangler vehicles available at 3 dealerships in Richmond, VA. Local dealers are pricing competitively — the average selling price is $5,639 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $36,782 to $64,184, with a median of $52,028.
Across Virginia (1,164 listings) the average is $5,270 below MSRP (100% at/below MSRP) — Richmond is priced about $369 cheaper than Virginia as a whole. See the Wrangler in Virginia overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
47
In Stock
-$5,639
Avg Markup
100.0%
At/Below MSRP
$52,028
Median Price
Price range: $36,782 to $64,184.
Dealers in Richmond
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Whitten Brothers Inc Richmond, VA | 15 | -$5,730 | 15 |
| Haley Chrysler Dodge Jeep Ram Richmond, VA | 9 | -$5,602 | 9 |
| Pearson Chrysler Jeep Dodge Richmond, VA | 23 | -$5,594 | 23 |