Jeep Wrangler Markup by State
Average dealer markup over MSRP on the Wrangler in every state, ranked cheapest first across 49,813 active listings. Each brand is refreshed between daily and twice a week.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Wyoming | 47 | -$5,983 | $58,068 | 100% | View → |
| 2 | Minnesota | 548 | -$5,618 | $51,779 | 100% | View → |
| 3 | Michigan | 1,298 | -$5,587 | $49,326 | 100% | View → |
| 4 | Nebraska | 291 | -$5,499 | $49,871 | 100% | View → |
| 5 | Utah | 349 | -$5,480 | $53,415 | 100% | View → |
| 6 | South Dakota | 120 | -$5,451 | $50,439 | 100% | View → |
| 7 | Iowa | 424 | -$5,434 | $51,135 | 100% | View → |
| 8 | California | 3,729 | -$5,353 | $49,795 | 100% | View → |
| 9 | Mississippi | 359 | -$5,347 | $52,086 | 100% | View → |
| 10 | Nevada | 423 | -$5,346 | $52,027 | 100% | View → |
| 11 | Pennsylvania | 2,608 | -$5,345 | $49,148 | 100% | View → |
| 12 | Tennessee | 1,080 | -$5,319 | $51,634 | 100% | View → |
| 13 | Florida | 4,558 | -$5,316 | $48,818 | 100% | View → |
| 14 | Wisconsin | 702 | -$5,305 | $50,742 | 100% | View → |
| 15 | Missouri | 933 | -$5,300 | $50,039 | 100% | View → |
| 16 | Idaho | 268 | -$5,292 | $55,021 | 100% | View → |
| 17 | New Hampshire | 575 | -$5,287 | $48,938 | 100% | View → |
| 18 | Connecticut | 927 | -$5,283 | $51,474 | 100% | View → |
| 19 | New York | 3,141 | -$5,283 | $50,640 | 100% | View → |
| 20 | North Dakota | 75 | -$5,272 | $51,936 | 100% | View → |
| 21 | Virginia | 1,164 | -$5,270 | $50,565 | 100% | View → |
| 22 | Kansas | 294 | -$5,241 | $50,040 | 100% | View → |
| 23 | Indiana | 943 | -$5,240 | $50,814 | 100% | View → |
| 24 | Vermont | 184 | -$5,238 | $48,899 | 100% | View → |
| 25 | Maine | 283 | -$5,234 | $50,267 | 100% | View → |
| 26 | Oregon | 413 | -$5,226 | $52,094 | 100% | View → |
| 27 | North Carolina | 1,835 | -$5,213 | $50,354 | 100% | View → |
| 28 | Maryland | 801 | -$5,199 | $50,174 | 100% | View → |
| 29 | Louisiana | 668 | -$5,188 | $50,001 | 100% | View → |
| 30 | Georgia | 1,587 | -$5,181 | $49,924 | 100% | View → |
| 31 | Alabama | 703 | -$5,163 | $51,326 | 100% | View → |
| 32 | Colorado | 962 | -$5,162 | $53,273 | 100% | View → |
| 33 | Kentucky | 708 | -$5,146 | $49,926 | 100% | View → |
| 34 | New Jersey | 1,818 | -$5,111 | $50,388 | 100% | View → |
| 35 | West Virginia | 279 | -$5,110 | $48,951 | 100% | View → |
| 36 | Texas | 4,123 | -$5,094 | $50,844 | 100% | View → |
| 37 | South Carolina | 916 | -$5,093 | $50,687 | 100% | View → |
| 38 | Montana | 95 | -$5,082 | $50,585 | 100% | View → |
| 39 | Washington | 580 | -$5,065 | $50,059 | 100% | View → |
| 40 | Delaware | 207 | -$5,065 | $49,137 | 100% | View → |
| 41 | Rhode Island | 207 | -$5,026 | $50,527 | 100% | View → |
| 42 | Illinois | 1,818 | -$5,021 | $51,336 | 100% | View → |
| 43 | Massachusetts | 1,773 | -$4,998 | $49,685 | 100% | View → |
| 44 | Arkansas | 433 | -$4,995 | $50,145 | 100% | View → |
| 45 | Arizona | 1,105 | -$4,979 | $51,561 | 100% | View → |
| 46 | New Mexico | 226 | -$4,965 | $52,055 | 100% | View → |
| 47 | Oklahoma | 554 | -$4,940 | $49,211 | 100% | View → |
| 48 | Ohio | 2,370 | -$4,926 | $50,417 | 100% | View → |
| 49 | Hawaii | 248 | -$4,854 | $44,955 | 100% | View → |
| 50 | Alaska | 61 | -$4,848 | $52,892 | 100% | View → |
The short version
Dealer markup on the Wrangler varies a lot by state. Right now the cheapest state to buy is Wyoming, where the average listing runs -$5,983 versus MSRP — compared with a national average of -$5,212. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Built from live dealer inventory; each brand is refreshed between daily and twice a week.
See also: Wrangler market overview · cheapest Wrangler listings · dealer markups explained