Jeep Wrangler Markup by State
Average dealer markup over MSRP on the Wrangler in every state, ranked cheapest first across 52,276 active listings. Updated daily.
Active listings
52,276
National avg markup
-$1,848
Cheapest state
Florida
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Florida | 5,533 | -$2,315 | $50,680 | 100% | View → |
| 2 | Alabama | 720 | -$2,238 | $53,080 | 100% | View → |
| 3 | Colorado | 997 | -$2,225 | $55,015 | 100% | View → |
| 4 | Mississippi | 333 | -$2,137 | $54,170 | 100% | View → |
| 5 | Oklahoma | 655 | -$2,120 | $52,030 | 100% | View → |
| 6 | Louisiana | 735 | -$2,113 | $53,270 | 100% | View → |
| 7 | Arkansas | 431 | -$2,071 | $51,955 | 100% | View → |
| 8 | Georgia | 1,723 | -$2,066 | $53,085 | 99.9% | View → |
| 9 | Texas | 4,618 | -$2,040 | $53,053 | 100% | View → |
| 10 | North Carolina | 1,754 | -$2,036 | $54,093 | 100% | View → |
| 11 | Tennessee | 956 | -$2,010 | $54,035 | 100% | View → |
| 12 | Virginia | 1,187 | -$1,997 | $54,565 | 100% | View → |
| 13 | South Carolina | 942 | -$1,994 | $54,305 | 100% | View → |
| 14 | Maryland | 824 | -$1,957 | $53,658 | 99.9% | View → |
| 15 | West Virginia | 338 | -$1,940 | $54,058 | 100% | View → |
| 16 | Montana | 110 | -$1,932 | $55,095 | 100% | View → |
| 17 | California | 4,021 | -$1,845 | $54,510 | 100% | View → |
| 18 | New Mexico | 205 | -$1,799 | $54,650 | 100% | View → |
| 19 | Kentucky | 725 | -$1,792 | $53,820 | 100% | View → |
| 20 | Ohio | 2,231 | -$1,757 | $53,950 | 100% | View → |
| 21 | Indiana | 888 | -$1,756 | $54,468 | 100% | View → |
| 22 | Kansas | 318 | -$1,733 | $54,623 | 99.7% | View → |
| 23 | Michigan | 1,919 | -$1,712 | $53,800 | 100% | View → |
| 24 | Vermont | 212 | -$1,698 | $52,700 | 100% | View → |
| 25 | Idaho | 262 | -$1,691 | $56,785 | 100% | View → |
| 26 | Missouri | 1,137 | -$1,686 | $54,190 | 99.9% | View → |
| 27 | Nevada | 436 | -$1,674 | $56,650 | 100% | View → |
| 28 | Wisconsin | 609 | -$1,665 | $55,295 | 100% | View → |
| 29 | Illinois | 1,574 | -$1,654 | $54,825 | 100% | View → |
| 30 | Pennsylvania | 2,942 | -$1,629 | $53,575 | 100% | View → |
| 31 | Minnesota | 498 | -$1,624 | $55,715 | 100% | View → |
| 32 | Washington | 666 | -$1,624 | $54,633 | 100% | View → |
| 33 | Utah | 354 | -$1,616 | $56,505 | 100% | View → |
| 34 | Rhode Island | 198 | -$1,601 | $54,758 | 100% | View → |
| 35 | Wyoming | 54 | -$1,593 | $60,600 | 100% | View → |
| 36 | Delaware | 238 | -$1,590 | $52,705 | 100% | View → |
| 37 | New Hampshire | 622 | -$1,556 | $54,080 | 100% | View → |
| 38 | Arizona | 1,128 | -$1,554 | $55,670 | 100% | View → |
| 39 | New York | 3,367 | -$1,550 | $54,965 | 99.9% | View → |
| 40 | North Dakota | 73 | -$1,541 | $57,100 | 100% | View → |
| 41 | Oregon | 466 | -$1,538 | $56,468 | 100% | View → |
| 42 | Iowa | 376 | -$1,533 | $56,468 | 100% | View → |
| 43 | Connecticut | 856 | -$1,524 | $54,758 | 100% | View → |
| 44 | New Jersey | 1,898 | -$1,504 | $54,710 | 99.9% | View → |
| 45 | Massachusetts | 1,548 | -$1,504 | $53,638 | 100% | View → |
| 46 | South Dakota | 149 | -$1,503 | $54,540 | 100% | View → |
| 47 | Nebraska | 310 | -$1,450 | $52,980 | 100% | View → |
| 48 | Maine | 6 | $0 | $56,990 | 100% | View → |
The short version
Dealer markup on the Wrangler varies a lot by state. Right now the cheapest state to buy is Florida, where the average listing runs -$2,315 versus MSRP — compared with a national average of -$1,848. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Wrangler market overview · cheapest Wrangler listings · dealer markups explained