Jeep Wrangler Markup by State
Average dealer markup over MSRP on the Wrangler in every state, ranked cheapest first across 48,272 active listings. Updated daily.
Active listings
48,272
National avg markup
-$3,126
Cheapest state
Nebraska
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Nebraska | 297 | -$4,003 | $47,810 | 100% | View → |
| 2 | Kansas | 283 | -$3,834 | $49,940 | 100% | View → |
| 3 | Iowa | 340 | -$3,762 | $52,323 | 100% | View → |
| 4 | Wisconsin | 553 | -$3,711 | $51,495 | 100% | View → |
| 5 | Missouri | 1,014 | -$3,666 | $50,073 | 100% | View → |
| 6 | South Dakota | 126 | -$3,647 | $50,078 | 100% | View → |
| 7 | Minnesota | 498 | -$3,602 | $52,588 | 100% | View → |
| 8 | Colorado | 836 | -$3,517 | $52,530 | 100% | View → |
| 9 | North Dakota | 52 | -$3,462 | $52,833 | 100% | View → |
| 10 | Illinois | 1,555 | -$3,380 | $51,670 | 100% | View → |
| 11 | Georgia | 1,524 | -$3,358 | $49,993 | 100% | View → |
| 12 | South Carolina | 828 | -$3,348 | $50,720 | 100% | View → |
| 13 | North Carolina | 1,697 | -$3,334 | $51,180 | 100% | View → |
| 14 | California | 3,636 | -$3,331 | $50,700 | 100% | View → |
| 15 | Virginia | 1,070 | -$3,280 | $51,285 | 100% | View → |
| 16 | Maryland | 743 | -$3,274 | $50,715 | 100% | View → |
| 17 | Florida | 5,027 | -$3,208 | $48,295 | 100% | View → |
| 18 | Mississippi | 294 | -$3,170 | $52,163 | 100% | View → |
| 19 | Texas | 4,167 | -$3,165 | $50,625 | 100% | View → |
| 20 | Louisiana | 690 | -$3,163 | $50,965 | 100% | View → |
| 21 | Alabama | 639 | -$3,158 | $50,340 | 100% | View → |
| 22 | Arkansas | 381 | -$3,156 | $50,165 | 100% | View → |
| 23 | Tennessee | 963 | -$3,146 | $51,680 | 100% | View → |
| 24 | Michigan | 1,605 | -$3,137 | $50,630 | 100% | View → |
| 25 | Oklahoma | 526 | -$3,131 | $48,235 | 100% | View → |
| 26 | Montana | 80 | -$3,106 | $51,295 | 100% | View → |
| 27 | West Virginia | 299 | -$3,060 | $50,625 | 100% | View → |
| 28 | Ohio | 1,894 | -$3,041 | $51,068 | 100% | View → |
| 29 | Indiana | 822 | -$3,025 | $51,988 | 100% | View → |
| 30 | Kentucky | 620 | -$3,024 | $50,480 | 100% | View → |
| 31 | Nevada | 339 | -$2,928 | $52,950 | 100% | View → |
| 32 | New Mexico | 164 | -$2,880 | $51,060 | 100% | View → |
| 33 | New York | 3,187 | -$2,861 | $51,995 | 100% | View → |
| 34 | Delaware | 211 | -$2,855 | $49,675 | 100% | View → |
| 35 | New Hampshire | 635 | -$2,837 | $50,620 | 100% | View → |
| 36 | New Jersey | 1,915 | -$2,837 | $52,325 | 100% | View → |
| 37 | Idaho | 217 | -$2,836 | $53,880 | 100% | View → |
| 38 | Pennsylvania | 2,620 | -$2,820 | $50,613 | 100% | View → |
| 39 | Hawaii | 202 | -$2,802 | $47,220 | 100% | View → |
| 40 | Rhode Island | 207 | -$2,792 | $52,245 | 100% | View → |
| 41 | Alaska | 48 | -$2,792 | $55,665 | 100% | View → |
| 42 | Connecticut | 869 | -$2,789 | $51,775 | 100% | View → |
| 43 | Maine | 275 | -$2,780 | $51,610 | 100% | View → |
| 44 | Massachusetts | 1,820 | -$2,759 | $51,095 | 100% | View → |
| 45 | Vermont | 170 | -$2,750 | $49,155 | 100% | View → |
| 46 | Washington | 582 | -$2,742 | $51,570 | 100% | View → |
| 47 | Utah | 311 | -$2,741 | $54,070 | 100% | View → |
| 48 | Oregon | 383 | -$2,672 | $53,575 | 100% | View → |
| 49 | Arizona | 1,015 | -$2,672 | $53,095 | 100% | View → |
| 50 | Wyoming | 43 | -$2,663 | $57,565 | 100% | View → |
The short version
Dealer markup on the Wrangler varies a lot by state. Right now the cheapest state to buy is Nebraska, where the average listing runs -$4,003 versus MSRP — compared with a national average of -$3,126. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Wrangler market overview · cheapest Wrangler listings · dealer markups explained