GMC Terrain Price in MADISON, WI
As of November 2, 2026, there are 25 GMC Terrain vehicles available at 3 dealerships in MADISON, WI. Local dealers are pricing competitively — the average selling price is $2,279 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $34,395 to $47,550, with a median of $40,705.
Across Wisconsin (260 listings) the average is $810 below MSRP (97% at/below MSRP) — MADISON is priced about $1,469 cheaper than Wisconsin as a whole. See the Terrain in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
25
In Stock
-$2,279
Avg Markup
100.0%
At/Below MSRP
$40,705
Median Price
Price range: $34,395 to $47,550.
Dealers in MADISON
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| ZIMBRICK BUICK/GMC WEST Madison, WI | 18 | -$2,448 | 16 |
| ZIMBRICK BUICK GMC EASTSIDE Madison, WI | 2 | -$2,011 | 2 |
| ZIMBRICK BUICK GMC EASTSIDE MADISON, WI | 5 | -$1,847 | 5 |