Toyota Tacoma Price in Houston, TX
As of November 5, 2026, there are 393 Toyota Tacoma vehicles available at 6 dealerships in Houston, TX. Local dealers are pricing competitively — the average selling price is $861 below MSRP, with 64% of inventory at or under sticker. 3 of 6 dealers are currently pricing below MSRP on average. Prices range from $35,434 to $67,710, with a median of $45,622.
Across Texas (3,353 listings) the average is $368 below MSRP (69% at/below MSRP) — Houston is priced about $493 cheaper than Texas as a whole. See the Tacoma in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
393
In Stock
-$861
Avg Markup
63.9%
At/Below MSRP
$45,622
Median Price
Price range: $35,434 to $67,710.
Dealers in Houston
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Fred Haas Toyota Country Houston, TX | 89 | -$1,969 | 89 |
| Joe Myers Toyota Houston, TX | 65 | -$1,777 | 64 |
| Mike Calvert Toyota Houston, TX | 70 | -$1,515 | 69 |
| Don McGill Toyota Houston, TX | 59 | +$108 | 24 |
| AutoNation Toyota Gulf Freeway Houston, TX | 35 | +$222 | 4 |
| Group 1 Toyota Southwest Houston Houston, TX | 75 | +$588 | 1 |