Toyota Tacoma Price in Houston, TX
As of August 7, 2026, there are 408 Toyota Tacoma vehicles available at 5 dealerships in Houston, TX. Local dealers are pricing competitively — the average selling price is $274 below MSRP, with 71% of inventory at or under sticker. 3 of 5 dealers are currently pricing below MSRP on average. Prices range from $34,271 to $66,710, with a median of $46,017.
Across Texas (3,938 listings) the average is $295 below MSRP (73% at/below MSRP) — Houston is roughly in line with the statewide average. See the Tacoma in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
408
In Stock
-$274
Avg Markup
70.6%
At/Below MSRP
$46,017
Median Price
Price range: $34,271 — $66,710
Dealers in Houston
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Fred Haas Toyota Country Houston, TX | 48 | -$1,723 | 47 |
| Mike Calvert Toyota Houston, TX | 69 | -$956 | 68 |
| Don McGill Toyota Houston, TX | 85 | -$125 | 47 |
| Joe Myers Toyota Houston, TX | 89 | +$100 | 86 |
| Group 1 Toyota Southwest Houston Houston, TX | 117 | +$328 | 40 |