Toyota Tacoma Price in Houston, TX
As of September 20, 2026, there are 443 Toyota Tacoma vehicles available at 6 dealerships in Houston, TX. Local dealers are pricing competitively — the average selling price is $155 below MSRP, with 66% of inventory at or under sticker. 3 of 6 dealers are currently pricing below MSRP on average. Prices range from $34,365 to $66,710, with a median of $46,831.
Across Texas (4,792 listings) the average is $175 below MSRP (75% at/below MSRP) — Houston is roughly in line with the statewide average. See the Tacoma in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
443
In Stock
-$155
Avg Markup
66.4%
At/Below MSRP
$46,831
Median Price
Price range: $34,365 to $66,710.
Dealers in Houston
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Fred Haas Toyota Country Houston, TX | 116 | -$1,924 | 115 |
| AutoNation Toyota Gulf Freeway Houston, TX | 58 | -$483 | 32 |
| Don McGill Toyota Houston, TX | 106 | -$47 | 104 |
| Mike Calvert Toyota Houston, TX | 82 | +$118 | 80 |
| Group 1 Toyota Southwest Houston Houston, TX | 122 | +$417 | 20 |
| Joe Myers Toyota Houston, TX | 98 | +$1,475 | 17 |