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Ford Super Duty Price in Columbia, SC

As of November 5, 2026, there are 38 Ford Super Duty vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $2,737 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $61,435 to $108,810, with a median of $87,523.

Across South Carolina (975 listings) the average is $2,305 below MSRP (100% at/below MSRP) — Columbia is priced about $432 cheaper than South Carolina as a whole. See the Super Duty in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.

38

In Stock

-$2,737

Avg Markup

100.0%

At/Below MSRP

$87,523

Median Price

Price range: $61,435 to $108,810.

Dealers in Columbia

DealerCountAvg MarkupBelow MSRP
Dick Smith Ford

Columbia, SC

25-$2,94025
Classic Ford of Columbia

Columbia, SC

13-$2,34613