Ford Super Duty Price in Columbia, SC
As of November 5, 2026, there are 38 Ford Super Duty vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $2,737 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $61,435 to $108,810, with a median of $87,523.
Across South Carolina (975 listings) the average is $2,305 below MSRP (100% at/below MSRP) — Columbia is priced about $432 cheaper than South Carolina as a whole. See the Super Duty in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
38
In Stock
-$2,737
Avg Markup
100.0%
At/Below MSRP
$87,523
Median Price
Price range: $61,435 to $108,810.
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Dick Smith Ford Columbia, SC | 25 | -$2,940 | 25 |
| Classic Ford of Columbia Columbia, SC | 13 | -$2,346 | 13 |