Kia Sportage Price in Columbia, SC
As of August 7, 2026, there are 97 Kia Sportage vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $959 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $29,735 to $38,498, with a median of $32,260.
Across South Carolina (476 listings) the average is $994 below MSRP (100% at/below MSRP) — Columbia is roughly in line with the statewide average. See the Sportage in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
97
In Stock
-$959
Avg Markup
100.0%
At/Below MSRP
$32,260
Median Price
Price range: $29,735 — $38,498
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Jts Kia Columbia, SC | 50 | -$988 | 50 |
| Jts Kia of Columbia Columbia, SC | 47 | -$928 | 47 |