Kia Sportage Price in Columbia, SC
As of November 15, 2026, there are 102 Kia Sportage vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $957 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $29,735 to $39,481, with a median of $32,677.
Across South Carolina (490 listings) the average is $946 below MSRP (100% at/below MSRP) — Columbia is roughly in line with the statewide average. See the Sportage in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
102
In Stock
-$957
Avg Markup
100.0%
At/Below MSRP
$32,677
Median Price
Price range: $29,735 to $39,481.
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Jts Kia of Columbia Columbia, SC | 48 | -$960 | 48 |
| Jts Kia Columbia, SC | 54 | -$955 | 54 |