Kia Sorento Price in Madison, WI
As of November 15, 2026, there are 33 Kia Sorento vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $1,273 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $33,365 to $49,741, with a median of $39,799.
Across Wisconsin (245 listings) the average is $1,147 below MSRP (100% at/below MSRP) — Madison is priced about $126 cheaper than Wisconsin as a whole. See the Sorento in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
33
In Stock
-$1,273
Avg Markup
100.0%
At/Below MSRP
$39,799
Median Price
Price range: $33,365 to $49,741.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Russ Darrow Madison Kia Madison, WI | 9 | -$1,802 | 9 |
| Metro Kia of Madison Madison, WI | 24 | -$1,075 | 24 |