Kia Sorento Price in Madison, WI
As of September 30, 2026, there are 47 Kia Sorento vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $1,282 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $33,365 to $49,741, with a median of $39,745.
Across Wisconsin (319 listings) the average is $1,137 below MSRP (100% at/below MSRP) — Madison is priced about $146 cheaper than Wisconsin as a whole. See the Sorento in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
47
In Stock
-$1,282
Avg Markup
100.0%
At/Below MSRP
$39,745
Median Price
Price range: $33,365 to $49,741.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Russ Darrow Madison Kia Madison, WI | 15 | -$1,513 | 15 |
| Metro Kia of Madison Madison, WI | 32 | -$1,175 | 32 |