Kia Sorento Prices & Markups
Across 23,085 listed Kia Sorentos nationwide, the average markup is -$911 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $38,509. Updated daily.
23,085
In Stock
-$911
Avg Markup
100.0%
At/Below MSRP
$38,509
Median Price
Price range: $32,772 — $50,258
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Kia Sorento sticker has fallen — a median MSRP of $40,220 in May ’26 versus $38,520 in Jul ’26 (−4.2%).
Median factory MSRP of Sorentos grouped by the month each was first listed (active + sold), May ’26–Jul ’26. Based on 02619250427049 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 13 weeks, what buyers paid for the Kia Sorento versus MSRP has held steady — from −$1,010 the week of May 25 to −$938 the week of Aug 17 (about $938 below MSRP now).
Average selling price vs MSRP for Sorentos by the week they sold (left the lot), May 25–Aug 17. Based on 18,610 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sorento inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
23,085 vehicles with a known MSRP
Markup by Listing Age
Sorento markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sorentos sell
Based on 18,703 Sorento listings that left dealer lots in the last 90 days.
37
Median days to sell
-$974
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Sorento sales closed around $974 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 3,155 | -$801 | 100.0% |
| Florida | 2,696 | -$773 | 100.0% |
| Ohio | 1,393 | -$811 | 100.0% |
| California | 1,226 | -$876 | 100.0% |
| Pennsylvania | 1,065 | -$853 | 100.0% |
| Illinois | 950 | -$921 | 100.0% |
| North Carolina | 849 | -$861 | 100.0% |
| New York | 815 | -$1,020 | 100.0% |
| Georgia | 799 | -$774 | 100.0% |
| New Jersey | 723 | -$772 | 100.0% |
| Arizona | 721 | -$869 | 100.0% |
| Louisiana | 614 | -$1,002 | 100.0% |
| Missouri | 560 | -$914 | 100.0% |
| South Carolina | 525 | -$1,076 | 100.0% |
| Virginia | 518 | -$909 | 100.0% |
| Indiana | 500 | -$1,144 | 100.0% |
| Michigan | 474 | -$879 | 100.0% |
| Alabama | 389 | -$1,128 | 100.0% |
| Maryland | 375 | -$873 | 100.0% |
| Oklahoma | 357 | -$868 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Red Rock Kia Grand Junction, CO | 9 | -$1,861 |
| Kia of Meridian Meridian, MS | 4 | -$1,729 |
| Billion Kia of Rapid City Rapid City, SD | 27 | -$1,654 |
| Group 1 Kia Hub City Lubbock, TX | 48 | -$1,636 |
| Kia of Billings Billings, MT | 6 | -$1,620 |
| Tom Dolan's Reno Kia Reno, NV | 29 | -$1,604 |
| Kia of Vacaville Vacaville, CA | 5 | -$1,597 |
| Steve Hahn's Kia Yakima, WA | 3 | -$1,544 |
| Kia of Paso Robles Paso Robles, CA | 9 | -$1,518 |
| Durango Kia Durango, CO | 11 | -$1,517 |