Kia Sorento Prices & Markups
Across 23,486 listed Kia Sorentos nationwide, the average markup is -$936 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $38,627. Updated daily.
23,486
In Stock
-$936
Avg Markup
100.0%
At/Below MSRP
$38,627
Median Price
Price range: $32,673 — $50,359
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 6 weeks, what buyers paid for the Kia Sorento versus MSRP has held steady — from −$1,010 the week of May 25 to −$1,020 the week of Jun 29 (about $1,020 below MSRP now).
Average selling price vs MSRP for Sorentos by the week they sold (left the lot), May 25–Jun 29. Based on 7,555 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sorento inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
23,486 vehicles with a known MSRP
Markup by Listing Age
Sorento markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sorentos sell
Based on 9,327 Sorento listings that left dealer lots in the last 90 days.
22
Median days to sell
-$1,006
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Sorento sales closed around $1,006 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 2,835 | -$861 | 100.0% |
| Florida | 2,709 | -$796 | 100.0% |
| California | 1,372 | -$880 | 100.0% |
| Ohio | 1,334 | -$806 | 100.0% |
| Pennsylvania | 1,063 | -$861 | 100.0% |
| Illinois | 1,009 | -$912 | 100.0% |
| New York | 920 | -$1,016 | 100.0% |
| North Carolina | 857 | -$889 | 100.0% |
| Georgia | 834 | -$837 | 100.0% |
| New Jersey | 813 | -$781 | 100.0% |
| Arizona | 682 | -$883 | 100.0% |
| Virginia | 572 | -$909 | 100.0% |
| Louisiana | 544 | -$1,051 | 100.0% |
| Missouri | 539 | -$960 | 100.0% |
| South Carolina | 535 | -$1,118 | 100.0% |
| Michigan | 515 | -$888 | 100.0% |
| Indiana | 508 | -$1,159 | 100.0% |
| Tennessee | 429 | -$1,085 | 100.0% |
| Maryland | 410 | -$898 | 100.0% |
| Kentucky | 404 | -$1,195 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Campbell Kia of Missoula Missoula, MT | 5 | -$1,722 |
| Red Rock Kia Grand Junction, CO | 12 | -$1,639 |
| Kia of Meridian Meridian, MS | 6 | -$1,628 |
| Billion Kia of Rapid City Rapid City, SD | 32 | -$1,612 |
| Group 1 Kia Hub City Lubbock, TX | 56 | -$1,568 |
| Tom Dolan's Reno Kia Reno, NV | 35 | -$1,568 |
| Kia of Billings Billings, MT | 8 | -$1,560 |
| Kia of Vacaville Vacaville, CA | 6 | -$1,552 |
| Prescott Valley Kia Prescott Valley, AZ | 23 | -$1,535 |
| Cole Kia Pocatello, ID | 8 | -$1,531 |