Kia Sorento Prices & Markups
Across 19,893 listed Kia Sorentos nationwide, the average markup is -$898 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $38,467. Updated daily.
19,893
In Stock
-$898
Avg Markup
100.0%
At/Below MSRP
$38,467
Median Price
Price range: $32,868 to $50,682.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Kia Sorento sticker has eased down — a median MSRP of $40,170 in May ’26 versus $39,180 in Sep ’26 (−2.5%).
Median factory MSRP of Sorentos grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 0258804967687758725583 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 13 weeks, what buyers paid for the Kia Sorento versus MSRP has held steady — from −$996 the week of Jul 6 to −$945 the week of Sep 28 (about $945 below MSRP now).
Average selling price vs MSRP for Sorentos by the week they sold (left the lot), Jul 6–Sep 28. Based on 20,472 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sorento inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
19,893 vehicles with a known MSRP
Markup by Listing Age
Sorento markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sorentos sell
Based on 19,950 Sorento listings that left dealer lots in the last 90 days.
63
Median days to sell
-$936
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Sorento sales closed around $936 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 2,756 | -$784 | 100.0% |
| Florida | 2,305 | -$750 | 100.0% |
| Ohio | 1,155 | -$811 | 100.0% |
| California | 1,086 | -$851 | 100.0% |
| Pennsylvania | 831 | -$818 | 100.0% |
| Illinois | 773 | -$900 | 100.0% |
| Georgia | 707 | -$779 | 100.0% |
| North Carolina | 698 | -$831 | 100.0% |
| Arizona | 665 | -$825 | 100.0% |
| New York | 621 | -$996 | 100.0% |
| Louisiana | 590 | -$1,021 | 100.0% |
| South Carolina | 568 | -$1,070 | 100.0% |
| New Jersey | 539 | -$752 | 100.0% |
| Virginia | 521 | -$911 | 100.0% |
| Missouri | 472 | -$909 | 100.0% |
| Indiana | 380 | -$1,124 | 100.0% |
| Michigan | 364 | -$843 | 100.0% |
| Alabama | 341 | -$1,128 | 100.0% |
| Tennessee | 337 | -$1,063 | 100.0% |
| Maryland | 337 | -$831 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Grand Forks Kia Grand Forks, ND | 3 | -$1,858 |
| Darcars Kia of Lanham Lanham, MD | 1 | -$1,715 |
| Billion Kia of Rapid City Rapid City, SD | 16 | -$1,708 |
| Tom Dolan's Reno Kia Reno, NV | 17 | -$1,647 |
| Kia of Billings Billings, MT | 6 | -$1,645 |
| Team Kia Johnstown, PA | 3 | -$1,631 |
| Red Rock Kia Grand Junction, CO | 8 | -$1,591 |
| Gurley Leep Kia Mishawaka, IN | 5 | -$1,571 |
| Smart Kia of Davenport Davenport, IA | 18 | -$1,564 |
| Freedom Kia Morgantown, WV | 8 | -$1,553 |