Kia Sorento Price in Columbia, SC
As of November 15, 2026, there are 122 Kia Sorento vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $1,230 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $33,274 to $47,581, with a median of $38,877.
Across South Carolina (454 listings) the average is $1,057 below MSRP (100% at/below MSRP) — Columbia is priced about $173 cheaper than South Carolina as a whole. See the Sorento in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
122
In Stock
-$1,230
Avg Markup
100.0%
At/Below MSRP
$38,877
Median Price
Price range: $33,274 to $47,581.
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Jts Kia Columbia, SC | 62 | -$1,234 | 62 |
| Jts Kia of Columbia Columbia, SC | 60 | -$1,226 | 60 |