GMC Sierra 1500 Price in Madison, WI

As of August 7, 2026, there are 66 GMC Sierra 1500 vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $2,454 below MSRP, with 97% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $45,136 to $88,420, with a median of $69,304.

Across Wisconsin (498 listings) the average is $2,061 below MSRP (98% at/below MSRP) — Madison is priced about $393 cheaper than Wisconsin as a whole. See the Sierra 1500 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.