GMC Sierra 1500 Price in MADISON, WI

As of November 5, 2026, there are 47 GMC Sierra 1500 vehicles available at 3 dealerships in MADISON, WI. Local dealers are pricing competitively — the average selling price is $3,053 below MSRP, with 96% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $50,015 to $81,485, with a median of $67,277.

Across Wisconsin (1,375 listings) the average is $3,685 below MSRP (100% at/below MSRP) — MADISON is priced about $632 higher than Wisconsin as a whole. See the Sierra 1500 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.