GMC Sierra 1500 Price in Madison, WI

As of September 21, 2026, there are 51 GMC Sierra 1500 vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $2,819 below MSRP, with 98% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $45,056 to $78,874, with a median of $66,257.

Across Wisconsin (1,412 listings) the average is $3,213 below MSRP (99% at/below MSRP) — Madison is priced about $394 higher than Wisconsin as a whole. See the Sierra 1500 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.