GMC Sierra 1500 Price in APPLETON, WI
As of October 13, 2026, there are 60 GMC Sierra 1500 vehicles available at 2 dealerships in APPLETON, WI. Local dealers are pricing competitively — the average selling price is $4,074 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $46,940 to $85,660, with a median of $71,278.
Across Wisconsin (1,370 listings) the average is $3,357 below MSRP (100% at/below MSRP) — APPLETON is priced about $717 cheaper than Wisconsin as a whole. See the Sierra 1500 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
60
In Stock
-$4,074
Avg Markup
100.0%
At/Below MSRP
$71,278
Median Price
Price range: $46,940 to $85,660.
Dealers in APPLETON
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| BERGSTROM BUICK-GMC TRUCK, INC. Appleton, WI | 31 | -$4,119 | 31 |
| BERGSTROM BUICK-GMC TRUCK, INC. APPLETON, WI | 29 | -$4,025 | 28 |