GMC Sierra 1500 Price in Rochester, NY
As of September 21, 2026, there are 148 GMC Sierra 1500 vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $1,664 below MSRP, with 83% of inventory at or under sticker. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $46,395 to $92,380, with a median of $62,620.
Across New York (1,703 listings) the average is $779 below MSRP (91% at/below MSRP) — Rochester is priced about $885 cheaper than New York as a whole. See the Sierra 1500 in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
148
In Stock
-$1,664
Avg Markup
83.2%
At/Below MSRP
$62,620
Median Price
Price range: $46,395 to $92,380.
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| BOB JOHNSON BUICK GMC LLC Rochester, NY | 109 | -$2,331 | 105 |
| VISION BUICK GMC Rochester, NY | 39 | +$248 | 14 |