GMC Sierra 1500 Price in Rochester, NY
As of August 7, 2026, there are 34 GMC Sierra 1500 vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $2,761 below MSRP, with 94% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $39,999 to $90,195, with a median of $77,190.
Across New York (486 listings) the average is $499 below MSRP (97% at/below MSRP) — Rochester is priced about $2,262 cheaper than New York as a whole. See the Sierra 1500 in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
34
In Stock
-$2,761
Avg Markup
94.1%
At/Below MSRP
$77,190
Median Price
Price range: $39,999 — $90,195
Dealers in Rochester
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| BOB JOHNSON BUICK GMC LLC Rochester, NY | 19 | -$4,343 | 18 |
| VISION BUICK GMC Rochester, NY | 15 | -$758 | 14 |