Kia Seltos Prices & Markups
Across 17,973 listed Kia Seltoss nationwide, the average markup is -$653 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $30,198. Updated daily.
17,973
In Stock
-$653
Avg Markup
100.0%
At/Below MSRP
$30,198
Median Price
Price range: $24,860 — $37,169
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Kia Seltos sticker has climbed — a median MSRP of $29,080 in May ’26 versus $31,230 in Jul ’26 (+7.4%).
Median factory MSRP of Seltoss grouped by the month each was first listed (active + sold), May ’26–Jul ’26. Based on 014701100378341 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 13 weeks, what buyers paid for the Kia Seltos versus MSRP has held steady — from −$619 the week of May 25 to −$653 the week of Aug 17 (about $653 below MSRP now).
Average selling price vs MSRP for Seltoss by the week they sold (left the lot), May 25–Aug 17. Based on 21,905 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Seltos inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
17,973 vehicles with a known MSRP
Markup by Listing Age
Seltos markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Seltoss sell
Based on 22,257 Seltos listings that left dealer lots in the last 90 days.
30
Median days to sell
-$646
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Seltos sales closed around $646 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Ohio | 1,764 | -$563 | 100.0% |
| Florida | 1,745 | -$561 | 100.0% |
| California | 1,321 | -$638 | 100.0% |
| Pennsylvania | 1,020 | -$629 | 100.0% |
| Illinois | 925 | -$596 | 100.0% |
| New York | 882 | -$709 | 100.0% |
| Texas | 717 | -$582 | 100.0% |
| New Jersey | 586 | -$551 | 100.0% |
| Missouri | 579 | -$613 | 100.0% |
| Indiana | 579 | -$773 | 100.0% |
| Michigan | 568 | -$634 | 100.0% |
| North Carolina | 564 | -$662 | 100.0% |
| Georgia | 492 | -$555 | 100.0% |
| Arizona | 445 | -$628 | 100.0% |
| Massachusetts | 367 | -$540 | 100.0% |
| Maryland | 341 | -$575 | 100.0% |
| Wisconsin | 336 | -$725 | 100.0% |
| Virginia | 324 | -$637 | 100.0% |
| Minnesota | 312 | -$841 | 100.0% |
| South Carolina | 304 | -$806 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Timbrook Kia Cumberland, MD | 1 | -$1,334 |
| Red Rock Kia Grand Junction, CO | 12 | -$1,182 |
| Steve Hahn's Kia Yakima, WA | 11 | -$1,087 |
| Della Kia Plattsburgh, NY | 5 | -$1,078 |
| Matt Castrucci Kia Dayton, OH | 18 | -$1,062 |
| Peltier Kia Tyler Tyler, TX | 11 | -$1,051 |
| Ferguson Kia Broken Arrow, OK | 9 | -$1,049 |
| Tom Dolan's Reno Kia Reno, NV | 24 | -$1,048 |
| Kia of Billings Billings, MT | 8 | -$1,025 |
| McGrath Kia Hiawatha, IA | 10 | -$1,018 |