Kia Seltos Prices & Markups
Across 19,401 listed Kia Seltoss nationwide, the average markup is -$652 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $30,359. Updated daily.
19,401
In Stock
-$652
Avg Markup
100.0%
At/Below MSRP
$30,359
Median Price
Price range: $24,939 to $37,564.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Kia Seltos sticker has climbed — a median MSRP of $29,080 in May ’26 versus $31,230 in Sep ’26 (+7.4%).
Median factory MSRP of Seltoss grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 014478980179461078810017 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 13 weeks, what buyers paid for the Kia Seltos versus MSRP has held steady — from −$647 the week of Jul 6 to −$661 the week of Sep 28 (about $661 below MSRP now).
Average selling price vs MSRP for Seltoss by the week they sold (left the lot), Jul 6–Sep 28. Based on 25,942 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Seltos inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
19,401 vehicles with a known MSRP
Markup by Listing Age
Seltos markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Seltoss sell
Based on 25,247 Seltos listings that left dealer lots in the last 90 days.
42
Median days to sell
-$654
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Seltos sales closed around $654 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 1,935 | -$536 | 100.0% |
| Ohio | 1,918 | -$575 | 100.0% |
| California | 1,596 | -$630 | 100.0% |
| Illinois | 1,017 | -$607 | 100.0% |
| Pennsylvania | 935 | -$621 | 100.0% |
| Texas | 794 | -$540 | 100.0% |
| New York | 688 | -$710 | 100.0% |
| Michigan | 684 | -$633 | 100.0% |
| North Carolina | 678 | -$671 | 100.0% |
| Indiana | 636 | -$790 | 100.0% |
| Georgia | 546 | -$543 | 100.0% |
| New Jersey | 522 | -$549 | 100.0% |
| Arizona | 508 | -$615 | 100.0% |
| Missouri | 507 | -$607 | 100.0% |
| Virginia | 414 | -$590 | 100.0% |
| Wisconsin | 400 | -$731 | 100.0% |
| Tennessee | 379 | -$742 | 100.0% |
| Kentucky | 372 | -$760 | 100.0% |
| South Carolina | 352 | -$821 | 100.0% |
| Minnesota | 306 | -$870 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Red Rock Kia Grand Junction, CO | 10 | -$1,196 |
| Matt Castrucci Kia Dayton, OH | 14 | -$1,116 |
| Steve Hahn's Kia Yakima, WA | 8 | -$1,076 |
| Stone's Kia Idaho Falls, ID | 14 | -$1,071 |
| Kia of Paso Robles Paso Robles, CA | 13 | -$1,015 |
| Tom Dolan's Reno Kia Reno, NV | 32 | -$1,013 |
| Billion Kia of Rapid City Rapid City, SD | 22 | -$1,004 |
| Overturf Kia Pasco, WA | 7 | -$1,001 |
| Kia of Warrenton Warrenton, OR | 3 | -$1,000 |
| Anderson Kia On Perryville Loves Park, IL | 27 | -$994 |