Toyota Prius Price in Oakland, CA
As of October 16, 2026, there are 30 Toyota Prius vehicles available at 2 dealerships in Oakland, CA. Local dealers are pricing competitively — the average selling price is $59 below MSRP, with 20% of inventory at or under sticker. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $30,526 to $40,894, with a median of $35,351.
Across California (986 listings) the average is $204 over MSRP (17% at/below MSRP) — Oakland is priced about $263 cheaper than California as a whole. See the Prius in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
30
In Stock
-$59
Avg Markup
20.0%
At/Below MSRP
$35,351
Median Price
Price range: $30,526 to $40,894.
Dealers in Oakland
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Downtown Toyota of Oakland Oakland, CA | 4 | -$486 | 4 |
| One Toyota of Oakland Oakland, CA | 26 | +$7 | 2 |