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Toyota Prius Price in Oakland, CA

As of October 16, 2026, there are 30 Toyota Prius vehicles available at 2 dealerships in Oakland, CA. Local dealers are pricing competitively — the average selling price is $59 below MSRP, with 20% of inventory at or under sticker. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $30,526 to $40,894, with a median of $35,351.

Across California (986 listings) the average is $204 over MSRP (17% at/below MSRP) — Oakland is priced about $263 cheaper than California as a whole. See the Prius in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.

30

In Stock

-$59

Avg Markup

20.0%

At/Below MSRP

$35,351

Median Price

Price range: $30,526 to $40,894.

Dealers in Oakland

DealerCountAvg MarkupBelow MSRP
Downtown Toyota of Oakland

Oakland, CA

4-$4864
One Toyota of Oakland

Oakland, CA

26+$72