Kia K4 Price in Columbia, SC
As of November 15, 2026, there are 80 Kia K4 vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $742 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $23,245 to $31,778, with a median of $24,579.
Across South Carolina (353 listings) the average is $784 below MSRP (100% at/below MSRP) — Columbia is roughly in line with the statewide average. See the K4 in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
80
In Stock
-$742
Avg Markup
100.0%
At/Below MSRP
$24,579
Median Price
Price range: $23,245 to $31,778.
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Jts Kia of Columbia Columbia, SC | 35 | -$762 | 35 |
| Jts Kia Columbia, SC | 45 | -$726 | 45 |