Kia K4 Prices & Markups
Across 19,768 listed Kia K4s nationwide, the average markup is -$564 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $24,653. Updated daily.
19,768
In Stock
-$564
Avg Markup
100.0%
At/Below MSRP
$24,653
Median Price
Price range: $22,938 — $32,483
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Kia K4 sticker has held steady — a median MSRP of $25,030 in May ’26 versus $25,030 in Jul ’26.
Median factory MSRP of K4s grouped by the month each was first listed (active + sold), May ’26–Jul ’26. Based on 0188071134010912 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Kia K4 versus MSRP has held steady — from −$586 the week of May 25 to −$538 the week of Aug 17 (about $538 below MSRP now).
Average selling price vs MSRP for K4s by the week they sold (left the lot), May 25–Aug 17. Based on 28,094 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current K4 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
19,768 vehicles with a known MSRP
Markup by Listing Age
K4 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast K4s sell
Based on 28,223 K4 listings that left dealer lots in the last 90 days.
27
Median days to sell
-$558
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent K4 sales closed around $558 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 2,562 | -$513 | 100.0% |
| Texas | 2,281 | -$522 | 100.0% |
| California | 1,918 | -$553 | 100.0% |
| Ohio | 1,345 | -$483 | 100.0% |
| Georgia | 1,035 | -$535 | 100.0% |
| Illinois | 865 | -$513 | 100.0% |
| North Carolina | 805 | -$548 | 100.0% |
| Arizona | 636 | -$538 | 100.0% |
| Louisiana | 571 | -$631 | 100.0% |
| Pennsylvania | 561 | -$492 | 100.0% |
| Alabama | 547 | -$759 | 100.0% |
| Tennessee | 531 | -$662 | 100.0% |
| South Carolina | 450 | -$743 | 100.0% |
| Virginia | 421 | -$520 | 100.0% |
| Maryland | 384 | -$497 | 100.0% |
| New York | 378 | -$597 | 100.0% |
| New Jersey | 369 | -$492 | 100.0% |
| Indiana | 367 | -$711 | 100.0% |
| Arkansas | 367 | -$720 | 100.0% |
| Michigan | 358 | -$517 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| F.X. Caprara Kia Watertown, NY | 1 | -$1,178 |
| Harper Kia Eureka, CA | 1 | -$1,132 |
| Red Rock Kia Grand Junction, CO | 7 | -$1,060 |
| Timbrook Kia Cumberland, MD | 1 | -$1,044 |
| Campbell Kia of Missoula Missoula, MT | 1 | -$1,043 |
| Burns Kia Orangeburg, SC | 19 | -$1,036 |
| Kia of Warrenton Warrenton, OR | 3 | -$967 |
| Chantz Scott Kia Kingsport, TN | 11 | -$961 |
| George Gee Kia Coeur D'Alene, ID | 1 | -$943 |
| Southern Pines Kia Southern Pines, NC | 13 | -$939 |