Kia K4 Prices & Markups
Across 16,892 listed Kia K4s nationwide, the average markup is -$567 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $24,929. Updated daily.
16,892
In Stock
-$567
Avg Markup
100.0%
At/Below MSRP
$24,929
Median Price
Price range: $22,977 to $32,469.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Kia K4 sticker has edged up — a median MSRP of $25,030 in May ’26 versus $25,735 in Sep ’26 (+2.8%).
Median factory MSRP of K4s grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 0185561105410317109897238 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Kia K4 versus MSRP has held steady — from −$548 the week of Jul 6 to −$561 the week of Sep 28 (about $561 below MSRP now).
Average selling price vs MSRP for K4s by the week they sold (left the lot), Jul 6–Sep 28. Based on 28,721 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current K4 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
16,892 vehicles with a known MSRP
Markup by Listing Age
K4 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast K4s sell
Based on 28,827 K4 listings that left dealer lots in the last 90 days.
42
Median days to sell
-$546
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent K4 sales closed around $546 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 1,815 | -$536 | 100.0% |
| Texas | 1,777 | -$504 | 100.0% |
| California | 1,316 | -$522 | 100.0% |
| Ohio | 1,091 | -$467 | 100.0% |
| Georgia | 906 | -$521 | 100.0% |
| Virginia | 753 | -$557 | 100.0% |
| Illinois | 658 | -$493 | 100.0% |
| Pennsylvania | 642 | -$523 | 100.0% |
| North Carolina | 623 | -$589 | 100.0% |
| New Jersey | 518 | -$532 | 100.0% |
| Arizona | 495 | -$504 | 100.0% |
| New York | 490 | -$646 | 100.0% |
| Maryland | 476 | -$532 | 100.0% |
| Louisiana | 466 | -$626 | 100.0% |
| Alabama | 450 | -$828 | 100.0% |
| Arkansas | 383 | -$679 | 100.0% |
| Tennessee | 339 | -$733 | 100.0% |
| South Carolina | 329 | -$778 | 100.0% |
| Missouri | 324 | -$584 | 100.0% |
| Indiana | 276 | -$684 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Kia of Warrenton Warrenton, OR | 1 | -$1,146 |
| Fred Anderson Kia of Greer Greer, SC | 9 | -$1,089 |
| Burns Kia Orangeburg, SC | 12 | -$1,065 |
| Campbell Kia of Missoula Missoula, MT | 1 | -$1,043 |
| Phil Long Kia of Colorado Springs Colorado Springs, CO | 1 | -$1,015 |
| Russ Darrow Madison Kia Madison, WI | 1 | -$1,015 |
| Red Rock Kia Grand Junction, CO | 4 | -$1,005 |
| Quality Kia of Greenwood Greenwood, SC | 23 | -$997 |
| Fred Anderson Kia of Greenville Greenville, SC | 13 | -$996 |
| Sons Kia of Montgomery Montgomery, AL | 25 | -$990 |