Kia K4 Prices & Markups
Across 20,715 listed Kia K4s nationwide, the average markup is -$555 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $24,653. Updated daily.
20,715
In Stock
-$555
Avg Markup
100.0%
At/Below MSRP
$24,653
Median Price
Price range: $22,938 — $32,483
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 6 weeks, what buyers paid for the Kia K4 versus MSRP has held steady — from −$586 the week of May 25 to −$550 the week of Jun 29 (about $550 below MSRP now).
Average selling price vs MSRP for K4s by the week they sold (left the lot), May 25–Jun 29. Based on 11,720 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current K4 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
20,715 vehicles with a known MSRP
Markup by Listing Age
K4 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast K4s sell
Based on 13,998 K4 listings that left dealer lots in the last 90 days.
19
Median days to sell
-$573
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent K4 sales closed around $573 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 2,806 | -$499 | 100.0% |
| Texas | 2,604 | -$521 | 100.0% |
| California | 2,080 | -$529 | 100.0% |
| Ohio | 1,285 | -$494 | 100.0% |
| Georgia | 1,152 | -$504 | 100.0% |
| North Carolina | 913 | -$528 | 100.0% |
| Louisiana | 724 | -$626 | 100.0% |
| Illinois | 707 | -$540 | 100.0% |
| Arizona | 695 | -$537 | 100.0% |
| Pennsylvania | 559 | -$503 | 100.0% |
| Alabama | 553 | -$733 | 100.0% |
| Tennessee | 551 | -$629 | 100.0% |
| South Carolina | 499 | -$717 | 100.0% |
| Virginia | 453 | -$510 | 100.0% |
| New Jersey | 423 | -$467 | 100.0% |
| New York | 406 | -$594 | 100.0% |
| Maryland | 403 | -$512 | 100.0% |
| Indiana | 363 | -$690 | 100.0% |
| Arkansas | 306 | -$730 | 100.0% |
| Oklahoma | 291 | -$559 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Harper Kia Eureka, CA | 1 | -$1,132 |
| Kia of Warrenton Warrenton, OR | 3 | -$1,079 |
| Red Rock Kia Grand Junction, CO | 10 | -$1,058 |
| George Gee Kia Coeur D'Alene, ID | 2 | -$993 |
| Cole Kia Pocatello, ID | 3 | -$990 |
| Burns Kia Orangeburg, SC | 31 | -$947 |
| Team Kia of Bend Bend, OR | 5 | -$940 |
| Warner Kia Parkersburg, WV | 17 | -$932 |
| Russ Darrow Madison Kia Madison, WI | 1 | -$921 |
| Jenkins Kia of Crystal River Crystal River, FL | 33 | -$906 |