Kia K4 Markup by State
Average dealer markup over MSRP on the K4 in every state, ranked cheapest first across 18,535 active listings. Updated daily.
Active listings
18,535
National avg markup
-$566
Cheapest state
Nebraska
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Nebraska | 31 | -$877 | $26,692 | 100% | View → |
| 2 | Alabama | 503 | -$762 | $24,579 | 100% | View → |
| 3 | West Virginia | 105 | -$756 | $24,579 | 100% | View → |
| 4 | South Carolina | 407 | -$752 | $24,700 | 100% | View → |
| 5 | Idaho | 117 | -$743 | $24,579 | 100% | View → |
| 6 | Mississippi | 203 | -$736 | $24,503 | 100% | View → |
| 7 | Arkansas | 338 | -$723 | $24,421 | 100% | View → |
| 8 | Indiana | 326 | -$710 | $25,125 | 100% | View → |
| 9 | Iowa | 59 | -$704 | $24,421 | 100% | View → |
| 10 | New Mexico | 135 | -$700 | $24,421 | 100% | View → |
| 11 | Vermont | 8 | -$699 | $24,504 | 100% | View → |
| 12 | Oregon | 156 | -$695 | $24,238 | 100% | View → |
| 13 | Minnesota | 81 | -$689 | $24,421 | 100% | View → |
| 14 | Kentucky | 256 | -$686 | $24,918 | 100% | View → |
| 15 | Nevada | 173 | -$677 | $24,421 | 100% | View → |
| 16 | Tennessee | 492 | -$676 | $24,687 | 100% | View → |
| 17 | Wyoming | 8 | -$675 | $24,421 | 100% | View → |
| 18 | Louisiana | 562 | -$635 | $24,653 | 100% | View → |
| 19 | Delaware | 49 | -$631 | $24,579 | 100% | View → |
| 20 | New York | 401 | -$618 | $24,597 | 100% | View → |
| 21 | Alaska | 11 | -$603 | $24,212 | 100% | View → |
| 22 | Kansas | 119 | -$601 | $25,125 | 100% | View → |
| 23 | South Dakota | 5 | -$598 | $24,421 | 100% | View → |
| 24 | Missouri | 297 | -$591 | $24,653 | 100% | View → |
| 25 | Colorado | 90 | -$584 | $24,794 | 100% | View → |
| 26 | Utah | 55 | -$582 | $25,734 | 100% | View → |
| 27 | Wisconsin | 141 | -$569 | $24,418 | 100% | View → |
| 28 | Oklahoma | 232 | -$557 | $24,653 | 100% | View → |
| 29 | North Carolina | 759 | -$554 | $24,852 | 100% | View → |
| 30 | California | 1,709 | -$553 | $24,653 | 100% | View → |
| 31 | Arizona | 585 | -$540 | $24,653 | 100% | View → |
| 32 | Georgia | 992 | -$536 | $24,929 | 100% | View → |
| 33 | Virginia | 471 | -$528 | $24,905 | 100% | View → |
| 34 | Texas | 2,102 | -$525 | $24,769 | 100% | View → |
| 35 | Washington | 145 | -$522 | $24,421 | 100% | View → |
| 36 | Michigan | 321 | -$521 | $24,711 | 100% | View → |
| 37 | Rhode Island | 16 | -$520 | $24,812 | 100% | View → |
| 38 | Illinois | 768 | -$517 | $24,653 | 100% | View → |
| 39 | Florida | 2,390 | -$510 | $24,996 | 100% | View → |
| 40 | Pennsylvania | 589 | -$503 | $24,608 | 100% | View → |
| 41 | New Jersey | 375 | -$500 | $24,736 | 100% | View → |
| 42 | Maryland | 398 | -$499 | $24,650 | 100% | View → |
| 43 | New Hampshire | 32 | -$488 | $24,812 | 100% | View → |
| 44 | Connecticut | 104 | -$483 | $24,609 | 100% | View → |
| 45 | Ohio | 1,216 | -$482 | $24,421 | 100% | View → |
| 46 | Maine | 33 | -$469 | $24,812 | 100% | View → |
| 47 | Massachusetts | 164 | -$462 | $24,551 | 100% | View → |
The short version
Dealer markup on the K4 varies a lot by state. Right now the cheapest state to buy is Nebraska, where the average listing runs -$877 versus MSRP — compared with a national average of -$566. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: K4 market overview · cheapest K4 listings · dealer markups explained