Kia K4 Markup by State
Average dealer markup over MSRP on the K4 in every state, ranked cheapest first across 18,526 active listings. Updated daily.
Active listings
18,526
National avg markup
-$555
Cheapest state
Idaho
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Idaho | 81 | -$771 | $25,125 | 100% | View → |
| 2 | Nebraska | 40 | -$759 | $25,125 | 100% | View → |
| 3 | West Virginia | 68 | -$754 | $24,421 | 100% | View → |
| 4 | Mississippi | 216 | -$741 | $25,031 | 100% | View → |
| 5 | Alabama | 566 | -$729 | $24,579 | 100% | View → |
| 6 | Iowa | 66 | -$727 | $25,125 | 100% | View → |
| 7 | North Dakota | 7 | -$723 | $25,125 | 100% | View → |
| 8 | Arkansas | 271 | -$722 | $24,421 | 100% | View → |
| 9 | South Carolina | 484 | -$717 | $24,579 | 100% | View → |
| 10 | Colorado | 50 | -$716 | $27,143 | 100% | View → |
| 11 | New Mexico | 142 | -$709 | $24,421 | 100% | View → |
| 12 | Minnesota | 70 | -$703 | $25,125 | 100% | View → |
| 13 | Kentucky | 241 | -$693 | $24,421 | 100% | View → |
| 14 | Nevada | 152 | -$692 | $24,421 | 100% | View → |
| 15 | Indiana | 296 | -$687 | $24,421 | 100% | View → |
| 16 | Oregon | 125 | -$686 | $24,421 | 100% | View → |
| 17 | Vermont | 13 | -$654 | $24,320 | 100% | View → |
| 18 | South Dakota | 11 | -$640 | $24,054 | 100% | View → |
| 19 | Tennessee | 552 | -$637 | $24,516 | 100% | View → |
| 20 | Louisiana | 609 | -$630 | $25,125 | 100% | View → |
| 21 | Wisconsin | 97 | -$625 | $25,125 | 100% | View → |
| 22 | Missouri | 219 | -$614 | $25,364 | 100% | View → |
| 23 | Alaska | 5 | -$609 | $24,421 | 100% | View → |
| 24 | New York | 361 | -$594 | $24,579 | 100% | View → |
| 25 | Delaware | 44 | -$587 | $24,579 | 100% | View → |
| 26 | Kansas | 114 | -$574 | $25,364 | 100% | View → |
| 27 | Oklahoma | 229 | -$569 | $24,653 | 100% | View → |
| 28 | Wyoming | 7 | -$553 | $24,054 | 100% | View → |
| 29 | Illinois | 597 | -$549 | $25,094 | 100% | View → |
| 30 | Utah | 69 | -$546 | $25,364 | 100% | View → |
| 31 | Arizona | 616 | -$544 | $24,653 | 100% | View → |
| 32 | California | 1,822 | -$527 | $24,653 | 100% | View → |
| 33 | Michigan | 237 | -$526 | $25,125 | 100% | View → |
| 34 | North Carolina | 878 | -$524 | $24,579 | 100% | View → |
| 35 | Texas | 2,192 | -$518 | $24,769 | 100% | View → |
| 36 | Washington | 153 | -$514 | $24,653 | 100% | View → |
| 37 | Virginia | 406 | -$507 | $24,736 | 100% | View → |
| 38 | Georgia | 1,096 | -$505 | $24,650 | 100% | View → |
| 39 | Maryland | 380 | -$503 | $24,650 | 100% | View → |
| 40 | Florida | 2,668 | -$497 | $24,773 | 100% | View → |
| 41 | Pennsylvania | 532 | -$494 | $24,592 | 100% | View → |
| 42 | Ohio | 1,099 | -$493 | $24,653 | 100% | View → |
| 43 | New Jersey | 375 | -$475 | $24,719 | 100% | View → |
| 44 | New Hampshire | 31 | -$473 | $24,736 | 100% | View → |
| 45 | Rhode Island | 20 | -$472 | $24,812 | 100% | View → |
| 46 | Maine | 16 | -$451 | $24,549 | 100% | View → |
| 47 | Massachusetts | 123 | -$436 | $24,551 | 100% | View → |
| 48 | Connecticut | 76 | -$435 | $24,508 | 100% | View → |
The short version
Dealer markup on the K4 varies a lot by state. Right now the cheapest state to buy is Idaho, where the average listing runs -$771 versus MSRP — compared with a national average of -$555. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: K4 market overview · cheapest K4 listings · dealer markups explained