Kia K4 Markup by State
Average dealer markup over MSRP on the K4 in every state, ranked cheapest first across 19,138 active listings. Updated daily.
Active listings
19,138
National avg markup
-$569
Cheapest state
Alabama
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Alabama | 497 | -$832 | $25,574 | 100% | View → |
| 2 | Wyoming | 7 | -$820 | $25,125 | 100% | View → |
| 3 | South Carolina | 372 | -$778 | $25,283 | 100% | View → |
| 4 | West Virginia | 206 | -$776 | $24,819 | 100% | View → |
| 5 | Nebraska | 41 | -$757 | $25,125 | 100% | View → |
| 6 | Hawaii | 47 | -$745 | $25,125 | 100% | View → |
| 7 | Tennessee | 477 | -$716 | $25,375 | 100% | View → |
| 8 | New Mexico | 126 | -$715 | $24,421 | 100% | View → |
| 9 | Vermont | 10 | -$713 | $24,504 | 100% | View → |
| 10 | Mississippi | 221 | -$703 | $24,421 | 100% | View → |
| 11 | Indiana | 338 | -$701 | $24,635 | 100% | View → |
| 12 | Oregon | 136 | -$695 | $24,421 | 100% | View → |
| 13 | Idaho | 148 | -$695 | $24,421 | 100% | View → |
| 14 | Arkansas | 486 | -$692 | $24,421 | 100% | View → |
| 15 | Kentucky | 218 | -$680 | $24,616 | 100% | View → |
| 16 | Nevada | 152 | -$670 | $24,421 | 100% | View → |
| 17 | Iowa | 92 | -$665 | $24,421 | 100% | View → |
| 18 | Minnesota | 99 | -$657 | $24,421 | 100% | View → |
| 19 | New York | 483 | -$651 | $25,283 | 100% | View → |
| 20 | South Dakota | 5 | -$615 | $25,125 | 100% | View → |
| 21 | Louisiana | 556 | -$614 | $24,616 | 100% | View → |
| 22 | Delaware | 61 | -$610 | $24,733 | 100% | View → |
| 23 | Alaska | 12 | -$599 | $24,212 | 100% | View → |
| 24 | Missouri | 383 | -$580 | $24,653 | 100% | View → |
| 25 | North Carolina | 668 | -$580 | $25,135 | 100% | View → |
| 26 | Wisconsin | 126 | -$579 | $24,849 | 100% | View → |
| 27 | Colorado | 73 | -$569 | $25,125 | 100% | View → |
| 28 | Virginia | 844 | -$557 | $25,523 | 100% | View → |
| 29 | New Jersey | 543 | -$554 | $25,523 | 100% | View → |
| 30 | New Hampshire | 62 | -$553 | $25,616 | 100% | View → |
| 31 | Kansas | 104 | -$551 | $25,125 | 100% | View → |
| 32 | Oklahoma | 265 | -$545 | $24,647 | 100% | View → |
| 33 | Florida | 1,895 | -$533 | $25,401 | 100% | View → |
| 34 | Maryland | 550 | -$532 | $25,022 | 100% | View → |
| 35 | California | 1,549 | -$529 | $24,653 | 100% | View → |
| 36 | Pennsylvania | 627 | -$523 | $24,871 | 100% | View → |
| 37 | Washington | 138 | -$520 | $24,653 | 100% | View → |
| 38 | Texas | 2,317 | -$514 | $24,967 | 100% | View → |
| 39 | Michigan | 282 | -$505 | $24,810 | 100% | View → |
| 40 | Georgia | 1,016 | -$505 | $25,097 | 100% | View → |
| 41 | Illinois | 732 | -$501 | $24,653 | 100% | View → |
| 42 | Massachusetts | 209 | -$500 | $24,921 | 100% | View → |
| 43 | Connecticut | 121 | -$497 | $24,912 | 100% | View → |
| 44 | Arizona | 540 | -$496 | $24,653 | 100% | View → |
| 45 | Rhode Island | 27 | -$495 | $24,812 | 100% | View → |
| 46 | Ohio | 1,173 | -$469 | $24,616 | 100% | View → |
| 47 | Utah | 70 | -$453 | $24,831 | 100% | View → |
| 48 | Maine | 27 | -$448 | $24,812 | 100% | View → |
The short version
Dealer markup on the K4 varies a lot by state. Right now the cheapest state to buy is Alabama, where the average listing runs -$832 versus MSRP — compared with a national average of -$569. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: K4 market overview · cheapest K4 listings · dealer markups explained