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Genesis G90 Markup by State

Average dealer markup over MSRP on the G90 in every state, ranked cheapest first across 612 active listings. Updated daily.

Active listings
612
National avg markup
+$2,983
Cheapest state
Virginia
% below MSRP
1.3%

Every state, cheapest first

RankStateListingsAvg markupMedian price% below MSRP
1Virginia14+$2,189$108,0280%View →
2Michigan7+$2,253$108,1600%View →
3Louisiana14+$2,428$105,5130%View →
4Texas71+$2,575$105,4804.2%View →
5Ohio17+$2,724$105,4900%View →
6Kansas5+$2,814$105,5450%View →
7Pennsylvania17+$2,830$105,5150%View →
8New Jersey24+$2,840$105,48012.5%View →
9Alabama6+$2,870$105,4250%View →
10Tennessee14+$2,947$105,5107.1%View →
11North Carolina24+$2,990$105,4450%View →
12Connecticut8+$2,996$105,1380%View →
13California73+$3,067$105,4500%View →
14Florida138+$3,089$105,4800%View →
15Illinois27+$3,226$105,4903.7%View →
16Georgia31+$3,226$105,4500%View →
17Maryland13+$3,276$105,5450%View →
18Arizona13+$3,277$105,5150%View →
19South Carolina12+$3,384$105,4600%View →
20Wisconsin6+$3,408$105,4900%View →
21Indiana6+$3,423$105,4650%View →
22New Hampshire5+$3,449$105,5950%View →
23New York17+$3,487$105,4400%View →
24Oklahoma9+$3,514$105,4800%View →
25Massachusetts9+$3,738$105,5300%View →
26Kentucky5+$3,955$105,4400%View →

The short version

Dealer markup on the G90 varies a lot by state. Right now the cheapest state to buy is Virginia, where the average listing runs +$2,189 versus MSRP — compared with a national average of +$2,983. States shown in green beat the national average.

Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.

See also: G90 market overview · cheapest G90 listings · dealer markups explained