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Ford F-150 Price in Amarillo, TX

As of September 21, 2026, there are 103 Ford F-150 vehicles available at 2 dealerships in Amarillo, TX. Local dealers are pricing competitively — the average selling price is $3,864 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $42,690 to $85,420, with a median of $66,605.

Across Texas (13,723 listings) the average is $4,238 below MSRP (100% at/below MSRP)Amarillo is priced about $374 higher than Texas as a whole. See the F-150 in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.

103

In Stock

-$3,864

Avg Markup

100.0%

At/Below MSRP

$66,605

Median Price

Price range: $42,690 to $85,420.

Dealers in Amarillo

DealerCountAvg MarkupBelow MSRP
Group 1 Ford of Amarillo

Amarillo, TX

54-$4,22254
Tri State Ford

Amarillo, TX

49-$3,46949