Ford F-150 Price in Amarillo, TX
As of September 21, 2026, there are 103 Ford F-150 vehicles available at 2 dealerships in Amarillo, TX. Local dealers are pricing competitively — the average selling price is $3,864 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $42,690 to $85,420, with a median of $66,605.
Across Texas (13,723 listings) the average is $4,238 below MSRP (100% at/below MSRP) — Amarillo is priced about $374 higher than Texas as a whole. See the F-150 in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
103
In Stock
-$3,864
Avg Markup
100.0%
At/Below MSRP
$66,605
Median Price
Price range: $42,690 to $85,420.
Dealers in Amarillo
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Group 1 Ford of Amarillo Amarillo, TX | 54 | -$4,222 | 54 |
| Tri State Ford Amarillo, TX | 49 | -$3,469 | 49 |