Ford F-150 Price in Columbia, SC

As of November 5, 2026, there are 39 Ford F-150 vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $4,769 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $41,985 to $85,270, with a median of $60,440.

Across South Carolina (1,453 listings) the average is $4,239 below MSRP (100% at/below MSRP) — Columbia is priced about $530 cheaper than South Carolina as a whole. See the F-150 in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.