Ford F-150 Price in Rochester, NY

As of August 10, 2026, there are 30 Ford F-150 vehicles available at 2 dealerships in Rochester, NY. Local dealers are pricing competitively — the average selling price is $2,850 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $48,570 to $91,040, with a median of $57,918.

Across New York (1,113 listings) the average is $3,337 below MSRP (100% at/below MSRP) — Rochester is priced about $487 higher than New York as a whole. See the F-150 in New York overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.