Ford Explorer Price in Columbia, SC
As of November 13, 2026, there are 32 Ford Explorer vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $2,156 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $40,695 to $62,830, with a median of $51,960.
Across South Carolina (749 listings) the average is $2,222 below MSRP (100% at/below MSRP) — Columbia is priced about $66 higher than South Carolina as a whole. See the Explorer in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
32
In Stock
-$2,156
Avg Markup
100.0%
At/Below MSRP
$51,960
Median Price
Price range: $40,695 to $62,830.
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Dick Smith Ford Columbia, SC | 23 | -$2,283 | 23 |
| Classic Ford of Columbia Columbia, SC | 9 | -$1,833 | 9 |