Ford Bronco Sport Price in Madison, WI
As of September 27, 2026, there are 36 Ford Bronco Sport vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $2,562 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $30,140 to $42,455, with a median of $35,550.
Across Wisconsin (694 listings) the average is $2,597 below MSRP (100% at/below MSRP) — Madison is roughly in line with the statewide average. See the Bronco Sport in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
36
In Stock
-$2,563
Avg Markup
100.0%
At/Below MSRP
$35,550
Median Price
Price range: $30,140 to $42,455.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Kayser Ford Madison, WI | 24 | -$2,719 | 24 |
| Metro Ford Madison, WI | 12 | -$2,250 | 12 |