Ford Bronco Sport Price in Houston, TX
As of September 21, 2026, there are 207 Ford Bronco Sport vehicles available at 8 dealerships in Houston, TX. Local dealers are pricing competitively — the average selling price is $2,572 below MSRP, with 100% of inventory at or under sticker. 8 of 8 dealers are currently pricing below MSRP on average. Prices range from $30,990 to $41,340, with a median of $35,135.
Across Texas (3,499 listings) the average is $2,592 below MSRP (100% at/below MSRP) — Houston is roughly in line with the statewide average. See the Bronco Sport in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
207
In Stock
-$2,572
Avg Markup
100.0%
At/Below MSRP
$35,135
Median Price
Price range: $30,990 to $41,340.
Dealers in Houston
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Mike Calvert Ford of Houston Houston, TX | 20 | -$3,000 | 20 |
| AutoNation Ford Gulf Freeway Houston, TX | 29 | -$2,672 | 29 |
| Joe Myers Ford Houston, TX | 54 | -$2,500 | 54 |
| Doggett Ford South Loop Houston, TX | 35 | -$2,500 | 35 |
| Mac Haik Ford of Houston Houston, TX | 32 | -$2,500 | 32 |
| Doggett Ford North Houston Houston, TX | 19 | -$2,500 | 19 |
| Chastang Ford Houston, TX | 10 | -$2,500 | 10 |
| Group 1 Ford of Southwest Houston Houston, TX | 8 | -$2,500 | 8 |