Ford Bronco Price in Lubbock, TX
As of November 5, 2026, there are 41 Ford Bronco vehicles available at 2 dealerships in Lubbock, TX. Local dealers are pricing competitively — the average selling price is $3,000 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $44,370 to $68,290, with a median of $55,795.
Across Texas (5,638 listings) the average is $2,879 below MSRP (100% at/below MSRP) — Lubbock is priced about $121 cheaper than Texas as a whole. See the Bronco in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
41
In Stock
-$3,000
Avg Markup
100.0%
At/Below MSRP
$55,795
Median Price
Price range: $44,370 to $68,290.
Dealers in Lubbock
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Group 1 Ford of Hub City Lubbock, TX | 35 | -$3,000 | 35 |
| Pollard Friendly Ford Company Lubbock, TX | 6 | -$3,000 | 6 |