Ford Bronco Price in Lubbock, TX

As of August 7, 2026, there are 48 Ford Bronco vehicles available at 2 dealerships in Lubbock, TX. Local dealers are pricing competitively — the average selling price is $1,854 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $40,475 to $69,460, with a median of $56,500.

Across Texas (4,381 listings) the average is $1,798 below MSRP (100% at/below MSRP) — Lubbock is priced about $56 cheaper than Texas as a whole. See the Bronco in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.