Ford Bronco Price in El Paso, TX
As of November 5, 2026, there are 103 Ford Bronco vehicles available at 3 dealerships in El Paso, TX. Local dealers are pricing competitively — the average selling price is $2,883 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $41,585 to $88,925, with a median of $55,905.
Across Texas (5,638 listings) the average is $2,879 below MSRP (100% at/below MSRP) — El Paso is roughly in line with the statewide average. See the Bronco in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
103
In Stock
-$2,884
Avg Markup
100.0%
At/Below MSRP
$55,905
Median Price
Price range: $41,585 to $88,925.
Dealers in El Paso
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Group 1 Ford of El Paso El Paso, TX | 46 | -$3,000 | 46 |
| Casa Ford El Paso, TX | 27 | -$3,000 | 27 |
| Viva Ford El Paso, TX | 30 | -$2,600 | 30 |