Ford Bronco Price in El Paso, TX

As of August 7, 2026, there are 111 Ford Bronco vehicles available at 3 dealerships in El Paso, TX. Local dealers are pricing competitively — the average selling price is $1,523 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $43,085 to $85,735, with a median of $50,975.

Across Texas (4,381 listings) the average is $1,798 below MSRP (100% at/below MSRP) — El Paso is priced about $275 higher than Texas as a whole. See the Bronco in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.