Ford Bronco Price in Dallas, TX
As of November 5, 2026, there are 134 Ford Bronco vehicles available at 2 dealerships in Dallas, TX. Local dealers are pricing competitively — the average selling price is $2,910 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $42,085 to $87,925, with a median of $56,400.
Across Texas (5,638 listings) the average is $2,879 below MSRP (100% at/below MSRP) — Dallas is roughly in line with the statewide average. See the Bronco in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
134
In Stock
-$2,910
Avg Markup
100.0%
At/Below MSRP
$56,400
Median Price
Price range: $42,085 to $87,925.
Dealers in Dallas
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Planet Ford Dallas Love Field Dallas, TX | 79 | -$2,924 | 79 |
| Five Star Ford of Dallas Dallas, TX | 55 | -$2,891 | 55 |