Ford Bronco Price in Columbia, SC

As of November 9, 2026, there are 38 Ford Bronco vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $2,842 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $45,915 to $85,805, with a median of $56,138.

Across South Carolina (660 listings) the average is $2,882 below MSRP (100% at/below MSRP) — Columbia is roughly in line with the statewide average. See the Bronco in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.