Ford Bronco Price in Columbia, SC
As of August 10, 2026, there are 26 Ford Bronco vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $1,192 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $43,285 to $70,290, with a median of $58,955.
Across South Carolina (442 listings) the average is $1,353 below MSRP (100% at/below MSRP) — Columbia is priced about $161 higher than South Carolina as a whole. See the Bronco in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
26
In Stock
-$1,192
Avg Markup
100.0%
At/Below MSRP
$58,955
Median Price
Price range: $43,285 — $70,290
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Classic Ford of Columbia Columbia, SC | 11 | -$1,455 | 11 |
| Dick Smith Ford Columbia, SC | 15 | -$1,000 | 15 |