Ford Bronco Price in Columbia, SC
As of September 24, 2026, there are 37 Ford Bronco vehicles available at 2 dealerships in Columbia, SC. Local dealers are pricing competitively — the average selling price is $2,527 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $46,485 to $90,150, with a median of $57,155.
Across South Carolina (550 listings) the average is $2,598 below MSRP (100% at/below MSRP) — Columbia is priced about $71 higher than South Carolina as a whole. See the Bronco in South Carolina overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
37
In Stock
-$2,527
Avg Markup
100.0%
At/Below MSRP
$57,155
Median Price
Price range: $46,485 to $90,150.
Dealers in Columbia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Classic Ford of Columbia Columbia, SC | 17 | -$2,706 | 17 |
| Dick Smith Ford Columbia, SC | 20 | -$2,375 | 20 |