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Ford Bronco Price in San Diego, CA

As of November 5, 2026, there are 143 Ford Bronco vehicles available at 2 dealerships in San Diego, CA. Local dealers are pricing competitively — the average selling price is $2,937 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $41,745 to $78,380, with a median of $48,405.

Across California (3,529 listings) the average is $2,834 below MSRP (100% at/below MSRP) — San Diego is priced about $103 cheaper than California as a whole. See the Bronco in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.

143

In Stock

-$2,937

Avg Markup

100.0%

At/Below MSRP

$48,405

Median Price

Price range: $41,745 to $78,380.

Dealers in San Diego

DealerCountAvg MarkupBelow MSRP
Mossy Ford

San Diego, CA

112-$2,946112
Kearny Mesa Ford

San Diego, CA

31-$2,90331