Subaru Ascent Price in Houston, TX
As of September 29, 2026, there are 102 Subaru Ascent vehicles available at 4 dealerships in Houston, TX. Local dealers are pricing competitively — the average selling price is $1,345 below MSRP, with 90% of inventory at or under sticker. 4 of 4 dealers are currently pricing below MSRP on average. Prices range from $40,312 to $55,130, with a median of $50,711.
Across Texas (559 listings) the average is $1,130 below MSRP (57% at/below MSRP) — Houston is priced about $215 cheaper than Texas as a whole. See the Ascent in Texas overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
102
In Stock
-$1,345
Avg Markup
90.2%
At/Below MSRP
$50,711
Median Price
Price range: $40,312 to $55,130.
Dealers in Houston
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| West Houston Subaru Houston, TX | 21 | -$3,431 | 21 |
| Gillman Subaru - Houston Southwest Houston, TX | 21 | -$1,736 | 11 |
| Subaru of Clear Lake Houston, TX | 25 | -$979 | 25 |
| Team Gillman Subaru North Houston, TX | 35 | -$119 | 35 |