West Virginia Dealer Markups & New Car Prices
Live markup data from 115 West Virginia dealers across 11,754 active listings. Updated daily.
The short version
West Virginia dealers are charging an average markup of -$1,645 over sticker, which is roughly in line with the national average of -$1,524 (a 8% discount). Of 11,754 current listings, 94.5% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in West Virginia
| Model | Listings | Avg markup (WV) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 713 | -$116 | -$85 | $62,780 | 100% | View → |
| RAM 1500 | 554 | -$5,010 | -$5,491 | $56,718 | 100% | View → |
| Tacoma | 534 | -$1,176 | -$527 | $46,732 | 99.1% | View → |
| Grand Cherokee | 499 | -$3,151 | -$3,350 | $48,950 | 100% | View → |
| Super Duty | 456 | -$1,734 | -$2,172 | $75,813 | 100% | View → |
| F-150 | 444 | -$4,375 | -$4,199 | $60,435 | 100% | View → |
| Outback | 424 | -$1,530 | -$1,251 | $41,469 | 72.3% | View → |
| RAV4 | 391 | +$103 | +$554 | $42,345 | 82.4% | View → |
| Explorer | 377 | -$2,131 | -$2,238 | $52,870 | 100% | View → |
| Sierra 1500 | 374 | -$1,758 | -$2,250 | $65,554 | 97.4% | View → |
| Silverado 2500 HD | 369 | -$180 | -$202 | $70,525 | 99.1% | View → |
| Forester | 289 | -$981 | -$719 | $37,915 | 66.7% | View → |
| Bronco Sport | 283 | -$2,465 | -$2,503 | $36,430 | 100% | View → |
| Tundra | 283 | -$2,192 | -$1,665 | $63,963 | 98.9% | View → |
| RAM 2500 | 276 | -$2,955 | -$3,670 | $70,688 | 100% | View → |
| Wrangler | 257 | -$3,237 | -$3,294 | $50,285 | 100% | View → |
| Seltos | 243 | -$864 | -$653 | $30,566 | 100% | View → |
| Compass | 232 | -$1,994 | -$2,177 | $32,755 | 100% | View → |
| Sierra 2500 HD | 224 | -$2,306 | -$2,984 | $80,352 | 99.5% | View → |
| Crosstrek | 211 | -$1,541 | -$897 | $35,227 | 94.7% | View → |
| Bronco | 211 | -$2,870 | -$2,872 | $53,360 | 100% | View → |
| K4 | 198 | -$777 | -$573 | $24,819 | 100% | View → |
| Corolla | 177 | +$5 | +$235 | $26,244 | 95.5% | View → |
| Sportage | 171 | -$1,000 | -$752 | $34,974 | 100% | View → |
| Maverick | 168 | -$1,137 | -$946 | $37,610 | 100% | View → |
| Ranger | 154 | -$2,000 | -$2,005 | $42,885 | 100% | View → |
| Camry | 148 | -$1 | +$39 | $39,588 | 85.8% | View → |
| Sorento | 135 | -$1,204 | -$891 | $38,750 | 100% | View → |
| Acadia | 134 | -$408 | -$1,197 | $55,610 | 92% | View → |
| Sienna | 131 | -$182 | +$406 | $53,715 | 83.2% | View → |
| 4Runner | 121 | -$99 | +$8 | $60,297 | 86.8% | View → |
| Ascent | 118 | -$1,611 | -$1,092 | $47,739 | 68.6% | View → |
| K5 | 118 | -$886 | -$690 | $31,465 | 100% | View → |
| Expedition | 111 | -$225 | -$229 | $81,705 | 100% | View → |
| Gladiator | 104 | -$4,009 | -$5,249 | $48,802 | 100% | View → |
| Durango | 101 | -$782 | -$791 | $51,705 | 100% | View → |
| Carnival | 99 | -$1,406 | -$1,087 | $43,040 | 100% | View → |
| Terrain | 99 | +$47 | -$316 | $42,074 | 93.7% | View → |
| Grand Highlander | 98 | -$58 | +$282 | $57,475 | 85.7% | View → |
| Grand Wagoneer | 87 | -$379 | -$353 | $80,830 | 100% | View → |
| Corolla Cross | 87 | -$28 | +$226 | $32,723 | 82.8% | View → |
| Cherokee | 81 | -$3,444 | -$3,572 | $40,125 | 100% | View → |
| Silverado 3500 HD | 74 | -$44 | -$41 | $71,407 | 97.2% | View → |
| Mustang | 71 | -$1,958 | -$1,892 | $44,720 | 100% | View → |
| Grand Highlander Hybrid | 71 | -$8 | +$536 | $59,641 | 80.3% | View → |
| RAM 3500 | 68 | -$3,517 | -$4,345 | $75,560 | 100% | View → |
| Yukon | 64 | -$1,086 | -$1,101 | $95,497 | 90.5% | View → |
| WRX | 62 | -$1,377 | -$823 | $36,392 | 82.3% | View → |
| Telluride Hybrid | 61 | -$1,833 | -$1,542 | $55,069 | 100% | View → |
| Canyon | 60 | -$1,674 | -$1,245 | $50,725 | 100% | View → |
| Sierra 3500 HD | 57 | -$2,095 | -$2,738 | $69,515 | 100% | View → |
| Pacifica | 55 | -$3,445 | -$3,150 | $48,475 | 100% | View → |
| Sportage Hybrid | 54 | -$1,038 | -$833 | $35,664 | 100% | View → |
| Sequoia | 51 | -$706 | -$816 | $85,558 | 78.4% | View → |
| Yukon XL | 48 | -$3,541 | -$1,812 | $93,834 | 95.7% | View → |
| Nautilus | 46 | +$4,000 | +$4,000 | $70,640 | 0% | View → |
| 4Runner Hybrid | 42 | +$19 | +$143 | $66,617 | 85.7% | View → |
| Charger | 41 | -$4,022 | -$4,421 | $59,575 | 100% | View → |
| Telluride | 38 | -$1,558 | -$1,266 | $49,162 | 100% | View → |
| Highlander Hybrid | 38 | +$64 | +$410 | $58,918 | 84.2% | View → |
| Navigator | 37 | +$2,757 | +$3,001 | $115,540 | 0% | View → |
| Land Cruiser | 32 | +$209 | +$360 | $73,529 | 68.8% | View → |
| K4 Hatchback | 30 | -$898 | -$764 | $26,595 | 100% | View → |
| Impreza | 29 | -$1,198 | -$640 | $29,184 | 93.1% | View → |
| Sorento Hybrid | 27 | -$1,385 | -$1,106 | $43,637 | 100% | View → |
| Highlander | 27 | -$192 | +$168 | $55,383 | 77.8% | View → |
| RX | 26 | -$1,731 | -$28 | $63,595 | 100% | View → |
| Carnival Hybrid | 25 | -$1,376 | -$1,287 | $45,430 | 100% | View → |
| TX | 22 | -$3,694 | -$193 | $64,362 | 100% | View → |
| RAM 3500 Chassis Cab | 18 | -$2,083 | -$1,942 | $71,308 | 100% | View → |
| NX | 17 | -$2,002 | -$40 | $51,405 | 100% | View → |
| XT5 | 16 | -$288 | -$48 | $62,505 | 100% | View → |
| Aviator | 15 | +$5,200 | +$5,181 | $85,670 | 0% | View → |
| Prius | 14 | +$46 | +$63 | $37,595 | 85.7% | View → |
| GR Corolla | 13 | -$237 | +$58 | $43,724 | 92.3% | View → |
| CT5 | 13 | +$678 | +$213 | $61,555 | 92.3% | View → |
| GR86 | 12 | -$99 | +$191 | $37,241 | 100% | View → |
| Corvette Stingray | 11 | -$1,677 | +$193 | $96,210 | 100% | View → |
| RAM ProMaster | 8 | -$4,000 | -$3,998 | $55,475 | 100% | View → |
| Escalade | 6 | $0 | +$57 | $122,245 | 100% | View → |
| RAM 5500 Chassis Cab | 6 | -$2,250 | -$1,865 | $76,678 | 100% | View → |
| Corvette Z06 | 6 | -$833 | -$120 | $152,163 | 100% | View → |
| Tacoma Hybrid | 5 | -$1,929 | -$667 | $55,850 | 100% | View → |
| RX Hybrid | 5 | -$500 | +$399 | $71,788 | 100% | View → |
| Mustang Mach-E | 5 | -$3,500 | -$3,481 | $54,600 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in West Virginia and refreshed every 24 hours.
We only include models with at least five active listings in West Virginia so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate