West Virginia Dealer Markups & New Car Prices
Live markup data from 132 West Virginia dealers across 10,655 active listings. Updated daily.
The short version
West Virginia dealers are charging an average markup of -$1,708 over sticker, which is roughly in line with the national average of -$1,697 (a 1% discount). Of 10,655 current listings, 92.9% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in West Virginia
| Model | Listings | Avg markup (WV) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Tacoma | 573 | -$1,256 | -$530 | $45,833 | 99.8% | View → |
| RAM 1500 | 400 | -$6,639 | -$7,095 | $56,552 | 100% | View → |
| Outback | 386 | -$1,439 | -$1,316 | $41,878 | 74.5% | View → |
| Tundra | 367 | -$2,028 | -$1,178 | $60,892 | 98.6% | View → |
| Silverado 1500 | 312 | -$123 | -$151 | $62,450 | 99.7% | View → |
| Grand Cherokee | 276 | -$4,658 | -$4,590 | $46,056 | 100% | View → |
| Compass | 271 | -$1,537 | -$1,700 | $33,430 | 100% | View → |
| RAV4 | 258 | +$107 | +$503 | $42,345 | 80.6% | View → |
| Wrangler | 248 | -$2,851 | -$2,796 | $50,973 | 100% | View → |
| F-150 | 228 | -$4,241 | -$4,286 | $60,793 | 100% | View → |
| Sierra 1500 | 226 | -$2,486 | -$2,300 | $65,486 | 97.8% | View → |
| Crosstrek | 226 | -$656 | -$714 | $35,502 | 70.9% | View → |
| CR-V | 222 | — | — | $0 | — | View → |
| Bronco Sport | 211 | -$2,604 | -$2,503 | $36,370 | 100% | View → |
| Bronco | 201 | -$3,147 | -$2,885 | $54,440 | 100% | View → |
| Super Duty | 197 | -$2,345 | -$2,505 | $75,290 | 100% | View → |
| Seltos | 187 | -$898 | -$651 | $31,017 | 100% | View → |
| Forester | 184 | -$888 | -$736 | $38,220 | 72.3% | View → |
| Sportage | 178 | -$1,031 | -$769 | $35,048 | 100% | View → |
| Maverick | 173 | -$578 | -$374 | $37,305 | 100% | View → |
| K5 | 173 | -$876 | -$675 | $31,419 | 100% | View → |
| Ridgeline | 173 | — | — | $0 | — | View → |
| Explorer | 168 | -$2,946 | -$3,252 | $53,188 | 100% | View → |
| Sorento | 166 | -$1,194 | -$912 | $38,688 | 100% | View → |
| RAM 2500 | 160 | -$3,142 | -$3,820 | $70,125 | 100% | View → |
| Silverado 2500 HD | 138 | -$172 | -$220 | $71,160 | 99.3% | View → |
| Corolla | 135 | -$21 | +$100 | $26,470 | 91.9% | View → |
| Sierra 2500 HD | 134 | -$1,793 | -$2,955 | $83,444 | 100% | View → |
| HR-V | 126 | — | — | $0 | — | View → |
| Gladiator | 122 | -$3,730 | -$4,932 | $48,990 | 100% | View → |
| Camry | 121 | +$41 | -$58 | $37,801 | 76% | View → |
| Elantra | 120 | -$605 | -$1,742 | $26,030 | 40% | View → |
| Tucson | 117 | -$2,441 | +$83 | $32,737 | 100% | View → |
| Expedition | 111 | -$54 | -$116 | $85,330 | 100% | View → |
| 4Runner | 110 | +$12 | -$64 | $60,238 | 81.8% | View → |
| K4 | 109 | -$771 | -$567 | $24,671 | 100% | View → |
| Passport | 106 | — | — | $0 | — | View → |
| Ranger | 103 | -$1,961 | -$1,972 | $43,125 | 100% | View → |
| Carnival | 98 | -$1,355 | -$1,091 | $42,572 | 100% | View → |
| Ascent | 95 | -$1,676 | -$1,490 | $48,281 | 78.9% | View → |
| Pilot | 92 | — | — | $0 | — | View → |
| Grand Wagoneer | 91 | $0 | -$2 | $79,770 | 100% | View → |
| Accord | 88 | — | — | $0 | — | View → |
| Durango | 88 | -$432 | -$538 | $51,573 | 100% | View → |
| Sienna | 87 | -$27 | +$446 | $54,250 | 80.5% | View → |
| Cherokee | 81 | -$4,370 | -$4,354 | $39,485 | 100% | View → |
| Grand Highlander | 77 | -$2 | +$245 | $57,428 | 81.8% | View → |
| Terrain | 76 | -$237 | -$595 | $39,609 | 89.5% | View → |
| Grand Highlander Hybrid | 72 | +$44 | +$474 | $59,568 | 79.2% | View → |
| Corolla Cross | 70 | -$25 | +$176 | $33,741 | 85.7% | View → |
| Palisade | 68 | -$790 | -$1,402 | $51,564 | 85.7% | View → |
| Canyon | 64 | -$1,254 | -$929 | $49,040 | 100% | View → |
| Santa Fe Hybrid | 64 | +$1,371 | -$895 | $48,664 | 0% | View → |
| Santa Fe | 63 | -$192 | -$1,349 | $42,838 | 75% | View → |
| Tacoma Hybrid | 61 | -$1,720 | -$734 | $57,172 | 98.4% | View → |
| Civic Sedan | 60 | — | — | $0 | — | View → |
| Venue | 57 | +$496 | +$1,335 | $24,592 | 33.3% | View → |
| Sequoia | 55 | -$382 | -$303 | $85,778 | 83.6% | View → |
| Yukon | 53 | -$151 | -$962 | $92,560 | 89.8% | View → |
| WRX | 53 | -$1,132 | -$685 | $36,594 | 73.6% | View → |
| Mustang | 52 | -$1,760 | -$1,857 | $45,328 | 100% | View → |
| Acadia | 52 | -$1,348 | -$1,687 | $52,403 | 94.2% | View → |
| Nautilus | 50 | +$4,500 | +$4,570 | $71,340 | 0% | View → |
| Palisade Hybrid | 49 | -$107 | +$1,154 | $47,178 | 100% | View → |
| Telluride Hybrid | 49 | -$1,867 | -$1,589 | $55,422 | 100% | View → |
| Santa Cruz | 48 | +$510 | -$38 | $32,355 | 0% | View → |
| Sportage Hybrid | 45 | -$1,103 | -$828 | $36,853 | 100% | View → |
| Odyssey | 45 | — | — | $0 | — | View → |
| Navigator | 42 | +$1,286 | +$1,738 | $114,590 | 0% | View → |
| Sierra 3500 HD | 42 | -$760 | -$2,389 | $65,375 | 100% | View → |
| Highlander | 41 | -$1 | +$221 | $55,383 | 75.6% | View → |
| Charger | 41 | -$4,993 | -$5,309 | $59,075 | 100% | View → |
| RAM 3500 | 39 | -$3,667 | -$4,708 | $73,554 | 100% | View → |
| Silverado 3500 HD | 38 | -$81 | +$85 | $84,762 | 100% | View → |
| Tucson Hybrid | 36 | +$136 | -$152 | $44,638 | 16.7% | View → |
| Sonata | 36 | -$2,290 | +$189 | $29,883 | 100% | View → |
| Yukon XL | 34 | -$2,064 | -$1,463 | $91,715 | 94.1% | View → |
| Impreza | 34 | -$677 | -$563 | $29,401 | 70.6% | View → |
| Land Cruiser | 34 | +$226 | +$274 | $73,027 | 52.9% | View → |
| Kona | 33 | +$212 | +$140 | $29,932 | 0% | View → |
| Civic Hatchback | 33 | — | — | $0 | — | View → |
| Telluride | 31 | -$1,713 | -$1,341 | $53,296 | 100% | View → |
| 4Runner Hybrid | 28 | -$61 | +$34 | $65,587 | 82.1% | View → |
| Elantra N | 25 | -$1,091 | +$1,695 | $35,405 | 100% | View → |
| Pacifica | 24 | -$5,500 | -$5,544 | $45,915 | 100% | View → |
| K4 Hatchback | 24 | -$871 | -$719 | $26,487 | 100% | View → |
| MDX | 23 | — | — | $0 | — | View → |
| Aviator | 22 | +$4,500 | +$4,500 | $84,170 | 0% | View → |
| RX | 21 | -$1,786 | +$103 | $60,719 | 100% | View → |
| Carnival Hybrid | 19 | -$1,321 | -$1,253 | $45,098 | 100% | View → |
| Sorento Hybrid | 19 | -$1,295 | -$1,119 | $43,290 | 100% | View → |
| RAM 3500 Chassis Cab | 16 | -$2,500 | -$2,408 | $68,728 | 100% | View → |
| GR86 | 15 | -$85 | +$157 | $37,884 | 93.3% | View → |
| NX | 15 | -$1,984 | +$73 | $51,413 | 100% | View → |
| Highlander Hybrid | 13 | -$38 | +$365 | $58,918 | 100% | View → |
| GR Corolla | 13 | +$54 | +$91 | $43,724 | 84.6% | View → |
| Prius | 13 | $0 | +$43 | $37,923 | 100% | View → |
| RAM ProMaster | 12 | -$4,000 | -$3,826 | $54,375 | 100% | View → |
| TX | 11 | -$2,651 | -$51 | $64,850 | 100% | View → |
| ADX | 10 | — | — | $0 | — | View → |
| Integra | 8 | — | — | $0 | — | View → |
| RDX | 8 | — | — | $0 | — | View → |
| Trailseeker | 5 | -$849 | -$445 | $45,128 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in West Virginia and refreshed every 24 hours.
We only include models with at least five active listings in West Virginia so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate