Utah Dealer Markups & New Car Prices
Live markup data from 103 Utah dealers across 14,041 active listings. Updated daily.
The short version
Utah dealers are charging an average markup of -$2,000 over sticker, which is slightly lower than the national average of -$1,509 (a 33% discount). Of 14,041 current listings, 91.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Utah
| Model | Listings | Avg markup (UT) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 776 | -$2,242 | -$2,057 | $91,060 | 100% | View → |
| F-150 | 706 | -$4,173 | -$4,161 | $67,448 | 100% | View → |
| Silverado 1500 | 624 | -$75 | -$83 | $63,415 | 99.3% | View → |
| RAM 1500 | 575 | -$5,267 | -$5,491 | $62,535 | 100% | View → |
| Sierra 1500 | 508 | -$3,939 | -$2,250 | $63,569 | 99.4% | View → |
| Tacoma | 457 | -$1,037 | -$532 | $47,463 | 89.1% | View → |
| Outback | 394 | -$1,260 | -$1,251 | $45,707 | 80.8% | View → |
| Tundra | 374 | -$2,413 | -$1,644 | $66,174 | 92.8% | View → |
| RAM 2500 | 367 | -$4,218 | -$3,670 | $74,920 | 100% | View → |
| Bronco | 347 | -$2,794 | -$2,813 | $57,000 | 100% | View → |
| RAM 3500 | 344 | -$4,015 | -$4,345 | $84,278 | 100% | View → |
| Sierra 3500 HD | 318 | -$5,570 | -$2,738 | $85,383 | 99.4% | View → |
| Explorer | 313 | -$2,350 | -$2,097 | $58,485 | 100% | View → |
| Grand Cherokee | 311 | -$3,332 | -$3,299 | $49,865 | 100% | View → |
| Bronco Sport | 311 | -$2,750 | -$2,454 | $35,920 | 100% | View → |
| Telluride Hybrid | 306 | -$1,481 | -$1,542 | $56,129 | 100% | View → |
| Crosstrek | 305 | -$672 | -$897 | $36,964 | 77.7% | View → |
| Wrangler | 285 | -$3,170 | -$3,270 | $54,930 | 100% | View → |
| Forester | 274 | -$703 | -$719 | $39,125 | 82.8% | View → |
| Silverado 3500 HD | 259 | -$188 | -$52 | $81,370 | 98.8% | View → |
| RAV4 | 249 | +$97 | +$551 | $42,309 | 79.1% | View → |
| Sportage Hybrid | 236 | -$829 | -$833 | $37,374 | 100% | View → |
| Sierra 2500 HD | 211 | -$5,166 | -$2,984 | $86,070 | 98.1% | View → |
| Silverado 2500 HD | 207 | -$622 | -$203 | $70,015 | 100% | View → |
| 4Runner | 195 | -$1,184 | +$7 | $55,647 | 89.2% | View → |
| Sienna | 166 | +$115 | +$395 | $55,110 | 69.3% | View → |
| Camry | 160 | -$129 | +$32 | $35,002 | 84.4% | View → |
| Gladiator | 159 | -$5,555 | -$5,233 | $53,240 | 100% | View → |
| Telluride | 145 | -$1,223 | -$1,266 | $52,701 | 100% | View → |
| Seltos | 138 | -$667 | -$653 | $32,133 | 100% | View → |
| Carnival | 136 | -$1,010 | -$1,087 | $43,533 | 100% | View → |
| Sorento | 134 | -$961 | -$891 | $43,833 | 100% | View → |
| Maverick | 131 | -$870 | -$955 | $36,510 | 100% | View → |
| Sorento Hybrid | 130 | -$1,222 | -$1,106 | $47,689 | 100% | View → |
| Expedition | 129 | -$291 | -$219 | $87,785 | 100% | View → |
| Acadia | 127 | -$1,167 | -$1,197 | $56,270 | 87.5% | View → |
| Carnival Hybrid | 121 | -$1,197 | -$1,287 | $50,033 | 100% | View → |
| Ranger | 115 | -$2,413 | -$2,006 | $43,470 | 100% | View → |
| Yukon XL | 106 | -$3,836 | -$1,812 | $95,086 | 97% | View → |
| GV70 | 104 | +$1,193 | +$1,206 | $60,780 | 1% | View → |
| Sportage | 100 | -$833 | -$752 | $37,853 | 100% | View → |
| Corolla | 99 | -$145 | +$232 | $26,064 | 79.8% | View → |
| K5 | 99 | -$689 | -$690 | $32,397 | 100% | View → |
| GV80 | 98 | +$1,584 | +$1,479 | $79,488 | 0% | View → |
| Grand Wagoneer | 98 | -$306 | -$351 | $80,595 | 100% | View → |
| Grand Highlander Hybrid | 89 | +$145 | +$534 | $60,023 | 77.5% | View → |
| Cherokee | 88 | -$3,477 | -$3,539 | $38,493 | 100% | View → |
| Canyon | 84 | -$2,084 | -$1,245 | $50,360 | 94% | View → |
| Corolla Cross | 79 | -$244 | +$215 | $34,098 | 81% | View → |
| Sequoia | 77 | -$1,722 | -$815 | $82,362 | 79.2% | View → |
| Durango | 76 | -$836 | -$791 | $50,345 | 100% | View → |
| K4 | 75 | -$457 | -$573 | $24,850 | 100% | View → |
| Charger | 75 | -$4,185 | -$4,421 | $58,575 | 100% | View → |
| Compass | 75 | -$2,163 | -$2,164 | $33,050 | 100% | View → |
| Yukon | 73 | -$2,760 | -$1,101 | $94,729 | 94.2% | View → |
| Terrain | 72 | -$731 | -$316 | $41,776 | 93.1% | View → |
| 4Runner Hybrid | 65 | -$717 | +$154 | $64,654 | 75.4% | View → |
| Grand Highlander | 65 | +$86 | +$281 | $57,428 | 73.8% | View → |
| Ascent | 64 | -$893 | -$1,092 | $51,216 | 59.7% | View → |
| WRX | 58 | -$14 | -$823 | $38,380 | 34% | View → |
| Envision | 56 | -$201 | -$214 | $49,435 | 100% | View → |
| Pacifica | 52 | -$3,817 | -$3,150 | $48,345 | 100% | View → |
| Land Cruiser | 50 | +$116 | +$356 | $71,874 | 74% | View → |
| Mustang | 49 | -$1,520 | -$1,883 | $51,460 | 100% | View → |
| RAM 3500 Chassis Cab | 49 | -$2,010 | -$1,942 | $72,680 | 100% | View → |
| RAM 5500 Chassis Cab | 47 | -$1,947 | -$1,865 | $79,960 | 100% | View → |
| Niro | 46 | -$674 | -$680 | $32,554 | 100% | View → |
| LYRIQ | 46 | +$438 | +$208 | $71,368 | 95.7% | View → |
| Navigator | 37 | +$2,000 | +$3,091 | $112,890 | 0% | View → |
| NX | 37 | +$449 | -$40 | $51,827 | 0% | View → |
| Enclave | 33 | -$558 | -$330 | $59,255 | 100% | View → |
| Envista | 31 | -$470 | -$150 | $29,400 | 100% | View → |
| K4 Hatchback | 31 | -$713 | -$764 | $28,945 | 100% | View → |
| Nautilus | 30 | +$4,000 | +$4,000 | $73,515 | 0% | View → |
| Mustang Mach-E | 28 | -$3,500 | -$3,480 | $52,570 | 100% | View → |
| Escalade ESV | 27 | +$55 | +$87 | $130,309 | 88.9% | View → |
| Optiq | 27 | -$111 | -$38 | $58,215 | 88.9% | View → |
| Impreza | 26 | -$668 | -$640 | $30,137 | 80.8% | View → |
| TX | 25 | +$449 | -$193 | $75,330 | 0% | View → |
| Encore GX | 24 | -$423 | -$141 | $33,574 | 100% | View → |
| EV9 | 24 | -$1,675 | -$1,711 | $70,868 | 100% | View → |
| Highlander Hybrid | 24 | +$133 | +$403 | $57,939 | 70.8% | View → |
| Escalade | 23 | +$108 | +$64 | $123,085 | 78.3% | View → |
| G70 | 21 | +$819 | +$955 | $54,625 | 0% | View → |
| CT5 | 21 | +$929 | +$221 | $61,065 | 76.2% | View → |
| Prius | 21 | -$277 | +$56 | $35,401 | 85.7% | View → |
| Vistiq | 20 | +$134 | +$168 | $83,651 | 95% | View → |
| RAM ProMaster | 16 | -$4,000 | -$3,998 | $53,273 | 100% | View → |
| Escalade IQ | 16 | $0 | -$110 | $161,903 | 100% | View → |
| Corvette Stingray | 16 | +$338 | +$85 | $99,465 | 81.3% | View → |
| XT5 | 13 | +$154 | -$44 | $50,744 | 69.2% | View → |
| EV6 | 13 | -$1,046 | -$1,166 | $42,808 | 100% | View → |
| Highlander | 12 | +$183 | +$150 | $53,226 | 58.3% | View → |
| Sportage Plug-in Hybrid | 11 | -$840 | -$1,073 | $42,247 | 100% | View → |
| GV80 Coupe | 10 | +$1,790 | +$1,885 | $91,480 | 0% | View → |
| RX | 10 | +$449 | -$28 | $65,946 | 0% | View → |
| Aviator | 9 | +$5,000 | +$5,183 | $86,650 | 0% | View → |
| Escalade IQL | 9 | +$444 | -$21 | $161,644 | 77.8% | View → |
| GR Corolla | 9 | -$88 | +$66 | $48,063 | 66.7% | View → |
| RX Hybrid | 8 | +$449 | +$399 | $67,606 | 0% | View → |
| GR86 | 7 | -$146 | +$179 | $33,603 | 71.4% | View → |
| IS | 7 | +$449 | -$43 | $58,518 | 0% | View → |
| LX 700h Hybrid | 7 | +$449 | -$460 | $122,908 | 0% | View → |
| BRZ | 7 | -$97 | -$444 | $39,308 | 28.6% | View → |
| GV60 | 6 | +$1,168 | +$976 | $52,655 | 0% | View → |
| TX 500h Hybrid | 6 | +$449 | -$170 | $78,851 | 0% | View → |
| G80 | 6 | +$1,131 | +$952 | $77,535 | 0% | View → |
| Hummer EV Pickup | 5 | -$13,785 | -$4,558 | $106,070 | 100% | View → |
| Solterra | 5 | +$437 | -$15 | $45,898 | 0% | View → |
| Corvette Z06 | 5 | $0 | -$234 | $148,265 | 100% | View → |
| ES | 5 | +$449 | -$23 | $55,766 | 0% | View → |
| ES 300h Hybrid | 5 | +$449 | +$345 | $56,652 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Utah and refreshed every 24 hours.
We only include models with at least five active listings in Utah so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate