South Carolina Dealer Markups & New Car Prices
Live markup data from 178 South Carolina dealers across 27,692 active listings. Updated daily.
Active listings
27,692
Avg markup in state
-$1,541
National avg markup
-$1,520
% priced below MSRP
93%
The short version
South Carolina dealers are charging an average markup of -$1,541 over sticker, which is roughly in line with the national average of -$1,520 (a 1% discount). Of 27,692 current listings, 93% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in South Carolina
| Model | Listings | Avg markup (SC) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 1,608 | -$79 | -$83 | $62,610 | 99.9% | View → |
| RAM 1500 | 1,378 | -$5,221 | -$5,491 | $59,427 | 100% | View → |
| F-150 | 1,312 | -$4,306 | -$4,199 | $60,760 | 100% | View → |
| Sierra 1500 | 1,183 | -$2,289 | -$2,250 | $68,305 | 98% | View → |
| Super Duty | 975 | -$2,499 | -$2,172 | $85,295 | 100% | View → |
| Grand Cherokee | 882 | -$2,636 | -$3,299 | $49,063 | 100% | View → |
| Tacoma | 816 | -$167 | -$528 | $45,321 | 86% | View → |
| Wrangler | 812 | -$3,156 | -$3,270 | $52,045 | 100% | View → |
| Sierra 2500 HD | 777 | -$2,195 | -$2,984 | $89,560 | 98% | View → |
| Explorer | 768 | -$1,817 | -$2,238 | $51,808 | 100% | View → |
| Corolla | 727 | +$59 | +$232 | $26,478 | 84.6% | View → |
| Camry | 695 | -$135 | +$32 | $35,697 | 87.1% | View → |
| Silverado 2500 HD | 679 | -$239 | -$203 | $70,165 | 99.3% | View → |
| RAV4 | 654 | +$156 | +$551 | $41,501 | 81.7% | View → |
| Bronco | 640 | -$2,854 | -$2,872 | $52,178 | 100% | View → |
| Tundra | 566 | -$810 | -$1,644 | $68,741 | 87.1% | View → |
| Bronco Sport | 560 | -$2,347 | -$2,503 | $35,885 | 100% | View → |
| Sorento | 524 | -$1,062 | -$891 | $37,745 | 100% | View → |
| RAM 2500 | 482 | -$3,489 | -$3,670 | $69,928 | 100% | View → |
| Outback | 432 | -$1,438 | -$1,251 | $47,145 | 65.1% | View → |
| Sportage | 423 | -$941 | -$752 | $32,677 | 100% | View → |
| Acadia | 400 | -$664 | -$1,197 | $52,573 | 98.7% | View → |
| Expedition | 366 | -$362 | -$229 | $84,955 | 100% | View → |
| Seltos | 359 | -$819 | -$653 | $30,771 | 100% | View → |
| Grand Wagoneer | 355 | -$313 | -$351 | $79,480 | 100% | View → |
| K5 | 340 | -$827 | -$690 | $30,092 | 100% | View → |
| K4 | 338 | -$783 | -$573 | $25,283 | 100% | View → |
| Maverick | 319 | -$951 | -$946 | $34,175 | 100% | View → |
| Corolla Cross | 280 | +$60 | +$215 | $31,220 | 80% | View → |
| Mustang | 277 | -$1,921 | -$1,892 | $41,360 | 100% | View → |
| Gladiator | 272 | -$5,641 | -$5,233 | $48,261 | 100% | View → |
| Forester | 269 | -$338 | -$719 | $39,298 | 55.3% | View → |
| Ranger | 267 | -$1,940 | -$2,005 | $40,185 | 100% | View → |
| Telluride Hybrid | 243 | -$1,810 | -$1,542 | $55,385 | 100% | View → |
| Yukon | 225 | -$621 | -$1,101 | $96,554 | 94.2% | View → |
| Compass | 224 | -$2,192 | -$2,164 | $32,755 | 100% | View → |
| Carnival | 222 | -$1,407 | -$1,087 | $43,225 | 100% | View → |
| Sienna | 219 | +$74 | +$395 | $52,602 | 82.6% | View → |
| Yukon XL | 215 | -$1,721 | -$1,812 | $96,985 | 94.8% | View → |
| Grand Highlander | 211 | +$73 | +$281 | $57,933 | 85.3% | View → |
| Durango | 210 | -$540 | -$791 | $51,540 | 100% | View → |
| RAM 3500 | 200 | -$5,108 | -$4,345 | $76,899 | 100% | View → |
| Terrain | 197 | -$311 | -$316 | $39,723 | 93.7% | View → |
| Cherokee | 189 | -$3,333 | -$3,539 | $39,315 | 100% | View → |
| Enclave | 183 | -$513 | -$330 | $57,295 | 99.4% | View → |
| 4Runner | 172 | -$121 | +$3 | $59,070 | 87.8% | View → |
| Canyon | 170 | -$265 | -$1,245 | $46,010 | 92.9% | View → |
| Nautilus | 167 | +$4,000 | +$4,000 | $73,640 | 0% | View → |
| Grand Highlander Hybrid | 165 | +$36 | +$534 | $60,798 | 90.3% | View → |
| Sportage Hybrid | 149 | -$1,065 | -$833 | $35,967 | 100% | View → |
| Escalade | 147 | -$44 | +$64 | $128,375 | 99.3% | View → |
| Charger | 146 | -$3,492 | -$4,421 | $57,023 | 100% | View → |
| Crosstrek | 145 | -$865 | -$897 | $35,841 | 74.5% | View → |
| Telluride | 145 | -$1,549 | -$1,266 | $49,487 | 100% | View → |
| XT5 | 143 | -$195 | -$44 | $60,595 | 100% | View → |
| Pacifica | 139 | -$3,518 | -$3,150 | $45,975 | 100% | View → |
| CT5 | 138 | -$189 | +$221 | $57,220 | 98.6% | View → |
| Sequoia | 138 | -$812 | -$815 | $87,981 | 89.9% | View → |
| Envision | 134 | -$349 | -$214 | $49,348 | 100% | View → |
| Encore GX | 127 | -$362 | -$141 | $31,610 | 100% | View → |
| Envista | 111 | -$259 | -$150 | $29,779 | 100% | View → |
| Navigator | 109 | +$3,138 | +$3,001 | $115,890 | 0% | View → |
| Ascent | 106 | -$797 | -$1,092 | $50,482 | 49.4% | View → |
| GV70 | 102 | +$1,299 | +$1,206 | $60,090 | 0% | View → |
| GV80 | 92 | +$1,548 | +$1,479 | $85,378 | 2.2% | View → |
| Carnival Hybrid | 90 | -$1,531 | -$1,287 | $50,004 | 100% | View → |
| K4 Hatchback | 89 | -$852 | -$764 | $26,487 | 100% | View → |
| Tacoma Hybrid | 84 | -$279 | -$611 | $58,273 | 86.9% | View → |
| Sorento Hybrid | 80 | -$1,307 | -$1,106 | $42,024 | 100% | View → |
| Highlander Hybrid | 65 | -$11 | +$403 | $57,989 | 92.3% | View → |
| Silverado 3500 HD | 64 | -$360 | -$52 | $81,965 | 98.2% | View → |
| Escalade ESV | 59 | -$192 | +$87 | $130,570 | 98.3% | View → |
| 4Runner Hybrid | 59 | -$523 | +$148 | $67,228 | 91.5% | View → |
| RAM ProMaster | 55 | -$4,000 | -$3,998 | $52,790 | 100% | View → |
| Sierra 3500 HD | 53 | -$703 | -$2,738 | $94,070 | 90% | View → |
| Highlander | 49 | +$120 | +$150 | $55,521 | 85.7% | View → |
| LYRIQ | 45 | +$40 | +$208 | $76,665 | 97.8% | View → |
| Aviator | 44 | +$6,000 | +$5,181 | $77,925 | 0% | View → |
| RX | 44 | +$1,025 | -$28 | $62,727 | 40.9% | View → |
| Land Cruiser | 43 | -$117 | +$356 | $73,583 | 100% | View → |
| Mustang Mach-E | 42 | -$3,500 | -$3,481 | $48,495 | 100% | View → |
| RAM 3500 Chassis Cab | 41 | -$1,963 | -$1,942 | $73,170 | 100% | View → |
| TX | 39 | +$738 | -$193 | $69,517 | 41% | View → |
| RAM 4500 Chassis Cab | 39 | -$1,949 | -$1,921 | $80,220 | 100% | View → |
| Optiq | 38 | -$71 | -$38 | $57,536 | 92.1% | View → |
| Niro | 36 | -$924 | -$680 | $32,345 | 100% | View → |
| G70 | 34 | +$978 | +$955 | $53,463 | 0% | View → |
| RX Hybrid | 33 | +$1,156 | +$399 | $67,689 | 33.3% | View → |
| WRX | 32 | -$1,079 | -$823 | $37,897 | 84.4% | View → |
| G80 | 30 | +$873 | +$952 | $72,783 | 0% | View → |
| RAM 5500 Chassis Cab | 28 | -$1,393 | -$1,865 | $80,068 | 100% | View → |
| NX | 28 | +$1,250 | -$40 | $57,236 | 28.6% | View → |
| Prius | 27 | +$74 | +$56 | $32,561 | 81.5% | View → |
| Vistiq | 23 | +$34 | +$168 | $82,675 | 95.7% | View → |
| GR Corolla | 20 | +$87 | +$66 | $44,798 | 80% | View → |
| Corvette Stingray | 18 | -$345 | +$85 | $92,188 | 94.4% | View → |
| TX 500h Hybrid | 17 | +$1,206 | -$170 | $78,171 | 35.3% | View → |
| EV6 | 16 | -$1,143 | -$1,166 | $42,376 | 100% | View → |
| G90 | 14 | +$3,488 | +$2,997 | $105,485 | 0% | View → |
| CT4 | 14 | +$441 | +$716 | $48,757 | 92.9% | View → |
| GV80 Coupe | 14 | +$2,098 | +$1,885 | $91,525 | 0% | View → |
| Escalade IQ | 13 | -$270 | -$110 | $139,315 | 100% | View → |
| Impreza | 13 | -$957 | -$640 | $30,052 | 92.3% | View → |
| ES 300h Hybrid | 12 | +$483 | +$345 | $57,487 | 41.7% | View → |
| GX | 10 | +$338 | +$1,631 | $78,511 | 80% | View → |
| GR86 | 10 | +$104 | +$179 | $38,936 | 90% | View → |
| Corvette Z06 | 9 | +$2,580 | -$234 | $149,470 | 88.9% | View → |
| NX 450h+ Plug-in | 9 | -$196 | +$221 | $64,502 | 55.6% | View → |
| Uncharted | 8 | +$553 | -$6 | $46,364 | 0% | View → |
| ES | 8 | +$294 | -$23 | $60,988 | 37.5% | View → |
| EV9 | 7 | -$1,732 | -$1,711 | $65,049 | 100% | View → |
| IS | 7 | +$553 | -$43 | $55,949 | 42.9% | View → |
| Escalade IQL | 7 | $0 | -$21 | $141,015 | 100% | View → |
| BRZ | 6 | -$570 | -$444 | $39,454 | 66.7% | View → |
| Niro EV | 5 | -$1,017 | -$1,015 | $40,651 | 100% | View → |
| Voyager | 5 | -$3,350 | -$3,119 | $39,365 | 100% | View → |
| CT5-V | 5 | -$100 | +$1,613 | $127,685 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in South Carolina and refreshed every 24 hours.
We only include models with at least five active listings in South Carolina so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate