South Carolina Dealer Markups & New Car Prices
Live markup data from 213 South Carolina dealers across 25,992 active listings. Updated daily.
Active listings
25,992
Avg markup in state
-$2,094
National avg markup
-$1,790
% priced below MSRP
93.6%
The short version
South Carolina dealers are charging an average markup of -$2,094 over sticker, which is slightly lower than the national average of -$1,790 (a 17% discount). Of 25,992 current listings, 93.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in South Carolina
| Model | Listings | Avg markup (SC) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,292 | -$7,708 | -$7,556 | $57,869 | 100% | View → |
| Wrangler | 925 | -$3,321 | -$3,129 | $50,705 | 100% | View → |
| CR-V | 751 | — | — | $0 | — | View → |
| Elantra | 739 | — | — | $0 | — | View → |
| F-150 | 674 | -$4,458 | -$3,978 | $60,578 | 100% | View → |
| Silverado 1500 | 595 | -$224 | -$123 | $63,225 | 99% | View → |
| Grand Cherokee | 578 | -$4,393 | -$4,355 | $46,635 | 100% | View → |
| Super Duty | 571 | -$584 | -$805 | $89,285 | 100% | View → |
| Accord | 570 | — | — | $0 | — | View → |
| Bronco Sport | 562 | -$2,225 | -$2,020 | $36,048 | 100% | View → |
| Explorer | 556 | -$4,000 | -$4,124 | $49,433 | 100% | View → |
| Sorento | 542 | -$1,100 | -$923 | $37,795 | 100% | View → |
| Sierra 1500 | 528 | -$1,938 | -$1,923 | $70,060 | 98.3% | View → |
| Sportage | 491 | -$996 | -$776 | $32,749 | 100% | View → |
| RAM 2500 | 487 | -$2,201 | -$2,112 | $71,945 | 100% | View → |
| K4 | 484 | -$717 | -$555 | $24,579 | 100% | View → |
| Ridgeline | 471 | — | — | $0 | — | View → |
| HR-V | 457 | — | — | $0 | — | View → |
| Outback | 457 | -$1,183 | -$1,341 | $44,358 | 62% | View → |
| Maverick | 438 | -$493 | -$667 | $34,470 | 100% | View → |
| Bronco | 422 | -$2,336 | -$2,458 | $56,503 | 100% | View → |
| Santa Fe | 421 | — | — | $0 | — | View → |
| Gladiator | 421 | -$4,389 | -$4,559 | $49,460 | 100% | View → |
| Grand Wagoneer | 408 | $0 | -$158 | $79,480 | 100% | View → |
| Santa Fe Hybrid | 392 | — | — | $0 | — | View → |
| Tucson | 381 | — | — | $0 | — | View → |
| Silverado 2500 HD | 374 | -$594 | -$195 | $75,708 | 100% | View → |
| Sierra 2500 HD | 357 | -$3,303 | -$2,645 | $84,945 | 98.6% | View → |
| Expedition | 356 | -$97 | -$164 | $84,985 | 100% | View → |
| Pilot | 339 | — | — | $0 | — | View → |
| Odyssey | 312 | — | — | $0 | — | View → |
| K5 | 311 | -$886 | -$717 | $31,441 | 100% | View → |
| Compass | 310 | -$2,331 | -$1,943 | $32,005 | 100% | View → |
| Palisade | 278 | — | — | $0 | — | View → |
| Venue | 261 | — | — | $0 | — | View → |
| Tundra | 258 | -$2,001 | -$1,355 | $69,082 | 80.6% | View → |
| Carnival | 248 | -$1,372 | -$1,088 | $42,901 | 100% | View → |
| Seltos | 234 | -$823 | -$650 | $30,322 | 100% | View → |
| Civic Hatchback | 227 | — | — | $0 | — | View → |
| Cherokee | 219 | -$2,477 | -$2,475 | $40,715 | 100% | View → |
| Sonata | 218 | — | — | $0 | — | View → |
| Tucson Hybrid | 212 | — | — | $0 | — | View → |
| RAM 3500 | 209 | -$1,947 | -$2,375 | $79,520 | 100% | View → |
| Civic Sedan | 197 | — | — | $0 | — | View → |
| Mustang | 192 | -$2,404 | -$2,584 | $46,245 | 100% | View → |
| Durango | 187 | -$364 | -$487 | $51,315 | 100% | View → |
| Santa Cruz | 186 | — | — | $0 | — | View → |
| Crosstrek | 183 | -$568 | -$778 | $35,841 | 64.6% | View → |
| Kona | 182 | — | — | $0 | — | View → |
| Palisade Hybrid | 180 | — | — | $0 | — | View → |
| Passport | 180 | — | — | $0 | — | View → |
| Ranger | 177 | -$2,158 | -$2,232 | $40,170 | 100% | View → |
| Telluride | 170 | -$1,721 | -$1,373 | $53,429 | 100% | View → |
| Tacoma | 169 | -$908 | -$672 | $45,377 | 91.1% | View → |
| Acadia | 167 | -$1,246 | -$1,533 | $54,445 | 94.6% | View → |
| Sportage Hybrid | 165 | -$1,002 | -$839 | $36,327 | 100% | View → |
| Nautilus | 153 | +$5,000 | +$5,000 | $71,240 | 0% | View → |
| Forester | 143 | -$84 | -$912 | $39,323 | 41.6% | View → |
| Yukon XL | 141 | -$1,414 | -$1,147 | $97,329 | 92.9% | View → |
| GV70 | 139 | +$1,353 | +$1,268 | $59,540 | 0.7% | View → |
| Charger | 138 | -$5,029 | -$5,416 | $55,010 | 100% | View → |
| Carnival Hybrid | 137 | -$1,420 | -$1,175 | $45,385 | 100% | View → |
| Yukon | 134 | -$1,438 | -$786 | $93,205 | 93.3% | View → |
| Terrain | 129 | -$1,082 | -$685 | $40,170 | 96.9% | View → |
| Telluride Hybrid | 127 | -$1,878 | -$1,613 | $55,560 | 100% | View → |
| Enclave | 120 | -$424 | -$332 | $56,480 | 100% | View → |
| Canyon | 117 | -$826 | -$895 | $46,227 | 97.4% | View → |
| Navigator | 115 | +$1,826 | +$1,801 | $114,340 | 39.1% | View → |
| Envision | 114 | -$699 | -$289 | $48,555 | 100% | View → |
| Pacifica | 97 | -$5,500 | -$5,490 | $44,900 | 100% | View → |
| MDX | 97 | — | — | $0 | — | View → |
| Escape | 93 | -$5,226 | -$5,278 | $29,675 | 100% | View → |
| Sorento Hybrid | 89 | -$1,274 | -$1,086 | $41,842 | 100% | View → |
| Ascent | 85 | -$1,839 | -$1,621 | $50,121 | 76.5% | View → |
| GV80 | 83 | +$1,649 | +$1,538 | $85,040 | 3.6% | View → |
| RAM ProMaster | 81 | -$3,556 | -$3,788 | $53,100 | 100% | View → |
| Encore GX | 75 | -$122 | -$146 | $32,085 | 100% | View → |
| Camry | 72 | -$903 | -$145 | $35,128 | 93.1% | View → |
| Envista | 71 | -$148 | -$220 | $29,300 | 100% | View → |
| K4 Hatchback | 68 | -$879 | -$766 | $26,739 | 100% | View → |
| Sierra 3500 HD | 63 | -$963 | -$2,122 | $90,689 | 90.5% | View → |
| Mustang Mach-E | 63 | -$5,063 | -$5,169 | $47,460 | 100% | View → |
| Escalade | 53 | -$25 | +$154 | $128,620 | 96.2% | View → |
| Elantra N | 52 | — | — | $0 | — | View → |
| Aviator | 50 | +$5,000 | +$5,000 | $76,720 | 0% | View → |
| RDX | 48 | — | — | $0 | — | View → |
| Tacoma Hybrid | 47 | -$769 | -$1,016 | $59,731 | 78.7% | View → |
| RX | 46 | +$822 | -$83 | $63,878 | 39.1% | View → |
| XT5 | 43 | -$141 | -$70 | $60,290 | 100% | View → |
| Corolla | 42 | -$542 | +$142 | $25,173 | 100% | View → |
| Niro | 42 | -$878 | -$663 | $29,322 | 100% | View → |
| 4Runner Hybrid | 42 | -$900 | -$205 | $64,830 | 81% | View → |
| ADX | 42 | — | — | $0 | — | View → |
| CT5 | 40 | -$425 | +$132 | $56,022 | 100% | View → |
| RAM 4500 Chassis Cab | 40 | -$2,125 | -$2,301 | $79,680 | 100% | View → |
| TX | 38 | +$237 | -$204 | $68,886 | 57.9% | View → |
| RAV4 | 38 | -$592 | +$604 | $40,570 | 100% | View → |
| RAM 3500 Chassis Cab | 37 | -$2,365 | -$2,393 | $72,550 | 100% | View → |
| Silverado 3500 HD | 37 | -$476 | +$40 | $81,280 | 100% | View → |
| Integra | 35 | — | — | $0 | — | View → |
| Escalade ESV | 34 | -$60 | +$66 | $132,120 | 97.1% | View → |
| G70 | 31 | +$761 | +$903 | $56,170 | 9.7% | View → |
| Civic Si | 30 | — | — | $0 | — | View → |
| G80 | 30 | +$975 | +$937 | $72,718 | 0% | View → |
| Corvette Stingray | 29 | -$435 | +$433 | $92,205 | 96.6% | View → |
| Prologue | 28 | — | — | $0 | — | View → |
| WRX | 26 | -$608 | -$482 | $36,384 | 60% | View → |
| 4Runner | 25 | -$565 | -$152 | $59,627 | 92% | View → |
| IONIQ 5 | 24 | — | — | $0 | — | View → |
| RAM 5500 Chassis Cab | 24 | -$1,875 | -$2,363 | $79,555 | 100% | View → |
| NX | 23 | +$1,166 | -$73 | $56,592 | 17.4% | View → |
| RX Hybrid | 23 | +$1,036 | +$222 | $65,364 | 34.8% | View → |
| Optiq | 23 | -$62 | +$109 | $56,118 | 95.7% | View → |
| LYRIQ | 22 | -$159 | -$51 | $71,047 | 100% | View → |
| IONIQ 9 | 21 | — | — | $0 | — | View → |
| CT4 | 21 | +$592 | +$859 | $46,795 | 85.7% | View → |
| Impreza | 19 | -$17 | -$652 | $31,056 | 50% | View → |
| Grand Highlander | 16 | -$630 | +$417 | $59,433 | 100% | View → |
| G90 | 15 | +$943 | +$897 | $105,440 | 0% | View → |
| Sierra EV | 15 | -$2,843 | -$3,060 | $78,445 | 100% | View → |
| Sequoia | 15 | -$211 | -$248 | $86,575 | 93.3% | View → |
| IS | 15 | +$706 | -$108 | $55,858 | 40% | View → |
| EV9 | 15 | -$1,737 | -$1,829 | $65,049 | 100% | View → |
| Corvette Z06 | 14 | -$1,018 | -$59 | $143,880 | 92.9% | View → |
| EV6 | 14 | -$1,132 | -$1,194 | $42,574 | 100% | View → |
| Civic Type R | 13 | — | — | $0 | — | View → |
| Corolla Cross | 13 | -$518 | +$230 | $29,862 | 100% | View → |
| Sienna | 13 | -$370 | +$531 | $51,971 | 100% | View → |
| Vistiq | 13 | -$587 | +$33 | $82,989 | 100% | View → |
| LX | 12 | +$602 | +$90 | $120,066 | 41.7% | View → |
| Voyager | 11 | -$2,750 | -$2,665 | $40,460 | 100% | View → |
| LX 700h Hybrid | 11 | +$280 | -$114 | $123,394 | 63.6% | View → |
| BRZ | 11 | +$36 | -$429 | $40,617 | 42.9% | View → |
| Charger Daytona | 11 | $0 | $0 | $61,590 | 100% | View → |
| GV80 Coupe | 11 | +$1,261 | +$1,170 | $90,415 | 0% | View → |
| Land Cruiser | 10 | +$554 | +$378 | $74,727 | 60% | View → |
| TX 500h Hybrid | 10 | +$675 | -$166 | $77,403 | 60% | View → |
| Hummer EV SUV | 9 | -$4,893 | -$3,910 | $98,052 | 100% | View → |
| Trailseeker | 9 | -$448 | -$282 | $43,247 | 71.4% | View → |
| CT5-V | 8 | -$500 | +$681 | $68,310 | 100% | View → |
| Escalade IQ | 7 | $0 | -$206 | $153,395 | 100% | View → |
| NX Hybrid | 6 | +$997 | +$287 | $58,391 | 50% | View → |
| NX 450h+ Plug-in | 6 | -$783 | +$26 | $62,488 | 83.3% | View → |
| ES | 5 | +$721 | +$106 | $54,723 | 40% | View → |
| GX | 5 | +$154 | +$1,145 | $88,452 | 80% | View → |
| GR Corolla | 5 | -$286 | +$208 | $44,193 | 100% | View → |
| Highlander | 5 | -$400 | +$226 | $54,621 | 100% | View → |
| Corsair | 5 | $0 | $0 | $52,760 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in South Carolina and refreshed every 24 hours.
We only include models with at least five active listings in South Carolina so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate