South Carolina Dealer Markups & New Car Prices
Live markup data from 213 South Carolina dealers across 26,711 active listings. Updated daily.
Active listings
26,711
Avg markup in state
-$1,785
National avg markup
-$1,701
% priced below MSRP
93.2%
The short version
South Carolina dealers are charging an average markup of -$1,785 over sticker, which is roughly in line with the national average of -$1,701 (a 5% discount). Of 26,711 current listings, 93.2% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in South Carolina
| Model | Listings | Avg markup (SC) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,073 | -$7,549 | -$7,095 | $57,504 | 100% | View → |
| Tacoma | 904 | -$125 | -$527 | $45,020 | 93% | View → |
| F-150 | 853 | -$4,338 | -$4,286 | $59,555 | 100% | View → |
| CR-V | 707 | — | — | $0 | — | View → |
| Wrangler | 659 | -$2,906 | -$2,796 | $51,190 | 100% | View → |
| Super Duty | 631 | -$2,928 | -$2,505 | $84,145 | 100% | View → |
| Silverado 1500 | 598 | -$183 | -$152 | $61,667 | 99.5% | View → |
| Explorer | 594 | -$3,465 | -$3,252 | $50,578 | 100% | View → |
| Accord | 581 | — | — | $0 | — | View → |
| Elantra | 571 | -$618 | -$1,742 | $24,178 | 64.1% | View → |
| Tundra | 562 | -$652 | -$1,178 | $69,567 | 90% | View → |
| Sorento | 538 | -$1,085 | -$912 | $37,795 | 100% | View → |
| Sierra 1500 | 504 | -$3,031 | -$2,300 | $68,995 | 98% | View → |
| Camry | 499 | -$50 | -$56 | $35,756 | 96.8% | View → |
| Bronco | 499 | -$2,612 | -$2,885 | $56,095 | 100% | View → |
| Tucson | 446 | -$1,029 | +$83 | $29,861 | 86.7% | View → |
| Sportage | 445 | -$961 | -$769 | $32,677 | 100% | View → |
| Bronco Sport | 444 | -$2,529 | -$2,503 | $35,603 | 100% | View → |
| Ridgeline | 440 | — | — | $0 | — | View → |
| Corolla | 430 | -$63 | +$100 | $26,145 | 98.4% | View → |
| RAV4 | 427 | -$30 | +$512 | $41,774 | 97.9% | View → |
| Maverick | 425 | -$325 | -$374 | $34,670 | 100% | View → |
| K4 | 416 | -$758 | -$567 | $24,812 | 100% | View → |
| K5 | 413 | -$825 | -$675 | $30,007 | 100% | View → |
| HR-V | 410 | — | — | $0 | — | View → |
| RAM 2500 | 377 | -$3,911 | -$3,820 | $71,240 | 100% | View → |
| Grand Wagoneer | 376 | $0 | -$2 | $79,545 | 100% | View → |
| Expedition | 371 | -$342 | -$116 | $84,855 | 100% | View → |
| Outback | 370 | -$1,323 | -$1,316 | $45,195 | 62.2% | View → |
| Sierra 2500 HD | 363 | -$2,844 | -$2,977 | $85,954 | 97.2% | View → |
| Grand Cherokee | 357 | -$4,899 | -$4,590 | $45,900 | 100% | View → |
| Silverado 2500 HD | 352 | -$366 | -$222 | $73,545 | 99.4% | View → |
| Gladiator | 330 | -$5,459 | -$4,932 | $48,245 | 100% | View → |
| Pilot | 304 | — | — | $0 | — | View → |
| Compass | 276 | -$1,743 | -$1,700 | $32,840 | 100% | View → |
| Santa Fe | 267 | -$461 | -$1,349 | $40,982 | 66.7% | View → |
| Seltos | 264 | -$818 | -$651 | $30,437 | 100% | View → |
| Odyssey | 259 | — | — | $0 | — | View → |
| Venue | 231 | +$1,247 | +$1,335 | $24,970 | 0% | View → |
| Carnival | 227 | -$1,379 | -$1,091 | $43,098 | 100% | View → |
| Ranger | 217 | -$1,972 | -$1,972 | $40,570 | 100% | View → |
| Corolla Cross | 215 | -$104 | +$176 | $31,135 | 98.1% | View → |
| Santa Fe Hybrid | 215 | -$902 | -$895 | $38,596 | 87.5% | View → |
| Mustang | 210 | -$1,798 | -$1,857 | $40,840 | 100% | View → |
| Telluride Hybrid | 208 | -$1,873 | -$1,589 | $55,739 | 100% | View → |
| Palisade | 198 | -$2,767 | -$1,402 | $45,143 | 100% | View → |
| Cherokee | 197 | -$4,401 | -$4,354 | $38,810 | 100% | View → |
| Civic Sedan | 182 | — | — | $0 | — | View → |
| Passport | 174 | — | — | $0 | — | View → |
| RAM 3500 | 173 | -$4,285 | -$4,708 | $76,988 | 100% | View → |
| Forester | 161 | -$247 | -$736 | $39,201 | 55.6% | View → |
| Crosstrek | 160 | -$371 | -$714 | $35,841 | 50% | View → |
| Yukon XL | 158 | -$1,676 | -$1,459 | $96,618 | 94.3% | View → |
| Sonata | 150 | +$744 | +$189 | $33,154 | 14.3% | View → |
| Durango | 146 | -$363 | -$538 | $51,315 | 100% | View → |
| Grand Highlander | 145 | -$367 | +$245 | $57,290 | 97.2% | View → |
| Acadia | 145 | -$1,518 | -$1,686 | $52,223 | 95.8% | View → |
| Civic Hatchback | 141 | — | — | $0 | — | View → |
| Sienna | 141 | -$1 | +$446 | $52,600 | 99.3% | View → |
| Sequoia | 141 | -$252 | -$303 | $88,249 | 92.9% | View → |
| Sportage Hybrid | 135 | -$989 | -$828 | $34,225 | 100% | View → |
| Telluride | 134 | -$1,683 | -$1,341 | $52,997 | 100% | View → |
| Terrain | 130 | -$451 | -$547 | $38,920 | 94.6% | View → |
| Nautilus | 130 | +$4,500 | +$4,570 | $73,140 | 0% | View → |
| 4Runner | 129 | -$46 | -$12 | $53,721 | 98.4% | View → |
| Santa Cruz | 129 | +$1,136 | -$38 | $33,517 | 14.3% | View → |
| Yukon | 127 | -$1,339 | -$968 | $94,410 | 92.9% | View → |
| Grand Highlander Hybrid | 124 | -$102 | +$474 | $60,472 | 99.2% | View → |
| Enclave | 122 | -$123 | -$282 | $57,204 | 100% | View → |
| Canyon | 118 | -$800 | -$919 | $46,221 | 96.6% | View → |
| Charger | 117 | -$4,906 | -$5,309 | $54,975 | 100% | View → |
| Tucson Hybrid | 112 | -$156 | -$152 | $34,615 | 66.7% | View → |
| GV70 | 107 | +$1,311 | +$1,226 | $60,155 | 0% | View → |
| Navigator | 104 | +$1,769 | +$1,738 | $113,890 | 0% | View → |
| MDX | 102 | — | — | $0 | — | View → |
| Tacoma Hybrid | 102 | -$67 | -$733 | $58,589 | 82.4% | View → |
| Carnival Hybrid | 102 | -$1,517 | -$1,253 | $49,048 | 100% | View → |
| Kona | 99 | +$243 | +$140 | $28,826 | 21.4% | View → |
| Envision | 93 | -$889 | -$201 | $47,435 | 100% | View → |
| Envista | 91 | -$176 | -$182 | $30,279 | 100% | View → |
| Palisade Hybrid | 87 | +$1,184 | +$1,154 | $49,394 | 0% | View → |
| GV80 | 84 | +$1,595 | +$1,520 | $85,083 | 0% | View → |
| K4 Hatchback | 84 | -$812 | -$719 | $26,487 | 100% | View → |
| RAM ProMaster | 82 | -$3,756 | -$3,826 | $52,790 | 100% | View → |
| Sorento Hybrid | 80 | -$1,336 | -$1,119 | $42,388 | 100% | View → |
| Ascent | 75 | -$1,537 | -$1,490 | $50,419 | 63.6% | View → |
| Pacifica | 74 | -$5,426 | -$5,544 | $44,900 | 100% | View → |
| Highlander | 68 | -$94 | +$221 | $55,433 | 97.1% | View → |
| 4Runner Hybrid | 61 | -$214 | +$68 | $66,337 | 95.1% | View → |
| Land Cruiser | 60 | -$228 | +$274 | $72,596 | 98.3% | View → |
| Aviator | 56 | +$4,500 | +$4,500 | $76,765 | 0% | View → |
| Encore GX | 51 | -$51 | -$128 | $31,780 | 100% | View → |
| CT5 | 49 | -$348 | +$120 | $55,995 | 100% | View → |
| Mustang Mach-E | 46 | -$4,000 | -$4,219 | $48,345 | 100% | View → |
| Niro | 43 | -$913 | -$651 | $31,351 | 100% | View → |
| XT5 | 41 | -$404 | -$81 | $59,370 | 97.6% | View → |
| G80 | 39 | +$883 | +$913 | $72,700 | 0% | View → |
| RAM 4500 Chassis Cab | 39 | -$2,115 | -$2,326 | $79,140 | 100% | View → |
| Sierra 3500 HD | 39 | -$573 | -$2,423 | $90,689 | 89.7% | View → |
| TX | 38 | +$747 | -$51 | $69,993 | 26.3% | View → |
| ADX | 38 | — | — | $0 | — | View → |
| Elantra N | 36 | — | +$1,695 | $0 | — | View → |
| Escalade | 36 | +$256 | +$175 | $129,750 | 94.4% | View → |
| Silverado 3500 HD | 34 | -$178 | +$65 | $80,658 | 100% | View → |
| RX Hybrid | 32 | +$1,521 | +$417 | $67,841 | 9.4% | View → |
| G70 | 32 | +$913 | +$905 | $55,505 | 3.1% | View → |
| RAM 3500 Chassis Cab | 31 | -$2,339 | -$2,408 | $72,805 | 100% | View → |
| Optiq | 30 | -$286 | -$26 | $58,073 | 96.6% | View → |
| Prologue | 30 | — | — | $0 | — | View → |
| LYRIQ | 28 | -$55 | +$55 | $72,660 | 100% | View → |
| RDX | 28 | — | — | $0 | — | View → |
| Escalade ESV | 26 | -$308 | +$124 | $125,010 | 100% | View → |
| RX | 25 | +$1,129 | +$103 | $63,982 | 28% | View → |
| WRX | 25 | -$309 | -$685 | $39,322 | 52% | View → |
| Escape | 24 | -$4,833 | -$5,072 | $30,725 | 100% | View → |
| ES 300h Hybrid | 24 | +$1,873 | +$485 | $58,918 | 4.2% | View → |
| IS | 23 | +$789 | -$34 | $56,777 | 30.4% | View → |
| Vistiq | 23 | -$272 | +$133 | $82,409 | 95.7% | View → |
| Civic Si | 23 | — | — | $0 | — | View → |
| NX | 20 | +$1,218 | +$73 | $55,394 | 25% | View → |
| RAM 5500 Chassis Cab | 20 | -$1,750 | -$2,377 | $79,358 | 100% | View → |
| Corvette Stingray | 18 | -$383 | +$345 | $95,190 | 100% | View → |
| GV80 Coupe | 18 | +$2,258 | +$2,164 | $91,465 | 0% | View → |
| Prius | 18 | +$75 | +$43 | $35,848 | 94.4% | View → |
| Integra | 18 | — | — | $0 | — | View → |
| CT4 | 18 | +$696 | +$662 | $47,120 | 83.3% | View → |
| EV6 | 16 | -$1,155 | -$1,185 | $42,317 | 100% | View → |
| Civic Type R | 14 | — | — | $0 | — | View → |
| Impreza | 14 | +$131 | -$563 | $30,427 | 41.7% | View → |
| Highlander Hybrid | 13 | $0 | +$365 | $58,444 | 100% | View → |
| TX 500h Hybrid | 12 | +$1,372 | +$25 | $78,727 | 8.3% | View → |
| EV9 | 11 | -$1,691 | -$1,799 | $64,795 | 100% | View → |
| BRZ | 11 | -$41 | -$466 | $39,681 | 40% | View → |
| IONIQ 9 | 11 | -$9,481 | -$9,020 | $56,259 | 100% | View → |
| GX | 11 | +$140 | +$1,151 | $88,138 | 81.8% | View → |
| Corvette Z06 | 10 | -$433 | +$99 | $150,388 | 90% | View → |
| ES | 10 | +$1,266 | +$6 | $62,841 | 30% | View → |
| GR Corolla | 10 | -$84 | +$91 | $49,175 | 90% | View → |
| NX Hybrid | 9 | +$1,610 | +$514 | $55,839 | 0% | View → |
| G90 | 9 | +$3,519 | +$3,027 | $105,440 | 0% | View → |
| Escalade IQ | 9 | -$332 | -$213 | $151,985 | 100% | View → |
| Sierra EV | 9 | -$2,718 | -$3,006 | $72,840 | 100% | View → |
| Trailseeker | 8 | +$173 | -$445 | $47,664 | 50% | View → |
| LX 700h Hybrid | 6 | -$116 | -$240 | $124,406 | 16.7% | View → |
| Voyager | 6 | -$2,750 | -$2,614 | $40,365 | 100% | View → |
| Niro EV | 6 | -$1,026 | -$1,018 | $40,657 | 100% | View → |
| RZ Electric | 6 | +$983 | +$114 | $52,888 | 16.7% | View → |
| Charger Daytona | 6 | $0 | $0 | $70,635 | 100% | View → |
| NX 450h+ Plug-in | 5 | +$483 | +$111 | $67,903 | 20% | View → |
| CT5-V | 5 | -$200 | +$822 | $71,195 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in South Carolina and refreshed every 24 hours.
We only include models with at least five active listings in South Carolina so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate