Oklahoma Dealer Markups & New Car Prices
Live markup data from 202 Oklahoma dealers across 24,754 active listings. Updated daily.
Active listings
24,754
Avg markup in state
-$1,952
National avg markup
-$1,527
% priced below MSRP
90.7%
The short version
Oklahoma dealers are charging an average markup of -$1,952 over sticker, which is slightly lower than the national average of -$1,527 (a 28% discount). Of 24,754 current listings, 90.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Oklahoma
| Model | Listings | Avg markup (OK) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 1,720 | -$2,153 | -$2,172 | $83,430 | 100% | View → |
| Silverado 1500 | 1,625 | -$160 | -$83 | $61,774 | 99.9% | View → |
| RAM 1500 | 1,510 | -$4,729 | -$5,491 | $57,441 | 100% | View → |
| F-150 | 1,429 | -$4,047 | -$4,199 | $62,140 | 100% | View → |
| Sierra 1500 | 1,396 | -$4,628 | -$2,250 | $64,499 | 98.3% | View → |
| Grand Cherokee | 808 | -$3,189 | -$3,350 | $48,775 | 100% | View → |
| RAM 2500 | 682 | -$3,865 | -$3,670 | $72,332 | 100% | View → |
| Bronco Sport | 680 | -$2,311 | -$2,503 | $35,285 | 100% | View → |
| Silverado 2500 HD | 649 | -$743 | -$203 | $70,395 | 98.8% | View → |
| Explorer | 647 | -$2,161 | -$2,238 | $50,745 | 100% | View → |
| Bronco | 588 | -$2,786 | -$2,872 | $55,770 | 100% | View → |
| Sierra 2500 HD | 556 | -$4,676 | -$2,984 | $84,900 | 99.4% | View → |
| Wrangler | 488 | -$3,029 | -$3,294 | $49,798 | 100% | View → |
| Expedition | 440 | -$177 | -$229 | $85,900 | 100% | View → |
| RAM 3500 | 416 | -$4,231 | -$4,345 | $76,178 | 100% | View → |
| Outback | 392 | -$858 | -$1,251 | $42,108 | 58.6% | View → |
| Acadia | 362 | -$2,237 | -$1,197 | $53,203 | 97.1% | View → |
| RAV4 | 345 | +$1,179 | +$554 | $43,400 | 26.1% | View → |
| Tacoma | 344 | -$1,012 | -$527 | $46,629 | 89.8% | View → |
| Camry | 338 | -$361 | +$39 | $35,994 | 74.5% | View → |
| Sportage | 335 | -$792 | -$752 | $33,123 | 100% | View → |
| Tundra | 287 | -$2,393 | -$1,665 | $64,667 | 95.1% | View → |
| Compass | 283 | -$2,590 | -$2,177 | $31,980 | 100% | View → |
| K4 | 269 | -$556 | -$573 | $24,647 | 100% | View → |
| Terrain | 263 | -$904 | -$316 | $38,665 | 93.5% | View → |
| Enclave | 263 | -$142 | -$330 | $57,405 | 100% | View → |
| Gladiator | 259 | -$5,241 | -$5,249 | $49,453 | 100% | View → |
| Sorento | 252 | -$870 | -$891 | $38,021 | 100% | View → |
| Forester | 251 | -$799 | -$719 | $38,165 | 62.2% | View → |
| Encore GX | 244 | -$22 | -$141 | $31,125 | 100% | View → |
| Grand Wagoneer | 242 | -$347 | -$353 | $82,010 | 100% | View → |
| K5 | 230 | -$649 | -$690 | $30,468 | 100% | View → |
| Navigator | 223 | +$3,596 | +$3,001 | $117,635 | 0% | View → |
| Nautilus | 220 | +$4,000 | +$4,000 | $72,440 | 0% | View → |
| Envista | 212 | -$51 | -$150 | $30,875 | 100% | View → |
| Charger | 207 | -$4,609 | -$4,421 | $53,900 | 100% | View → |
| Ranger | 206 | -$2,415 | -$2,005 | $40,800 | 100% | View → |
| Maverick | 202 | -$1,047 | -$946 | $34,790 | 100% | View → |
| Mustang | 186 | -$2,003 | -$1,892 | $39,088 | 100% | View → |
| Envision | 186 | -$224 | -$214 | $47,860 | 100% | View → |
| Yukon | 177 | -$2,195 | -$1,101 | $94,519 | 95.8% | View → |
| Durango | 168 | -$893 | -$791 | $49,010 | 100% | View → |
| Canyon | 168 | -$2,559 | -$1,245 | $45,183 | 94.6% | View → |
| Yukon XL | 165 | -$2,877 | -$1,812 | $95,555 | 94.5% | View → |
| Crosstrek | 157 | -$859 | -$897 | $35,794 | 74.5% | View → |
| Telluride Hybrid | 149 | -$1,595 | -$1,542 | $56,614 | 100% | View → |
| Escalade | 148 | +$158 | +$57 | $130,670 | 95.2% | View → |
| Carnival | 142 | -$1,214 | -$1,087 | $42,930 | 100% | View → |
| Corolla | 140 | +$186 | +$235 | $26,431 | 54.3% | View → |
| Pacifica | 139 | -$3,201 | -$3,150 | $46,295 | 100% | View → |
| Seltos | 139 | -$615 | -$653 | $30,196 | 100% | View → |
| Cherokee | 138 | -$3,587 | -$3,572 | $39,210 | 100% | View → |
| Sportage Hybrid | 135 | -$877 | -$833 | $37,035 | 100% | View → |
| GV80 | 122 | +$1,521 | +$1,479 | $79,338 | 0% | View → |
| Sienna | 118 | +$733 | +$406 | $51,267 | 43.2% | View → |
| GV70 | 116 | +$1,137 | +$1,206 | $60,038 | 0.9% | View → |
| Ascent | 114 | -$858 | -$1,092 | $50,848 | 57.1% | View → |
| Sierra 3500 HD | 105 | -$2,694 | -$2,738 | $82,320 | 99% | View → |
| Grand Highlander Hybrid | 102 | +$1,711 | +$536 | $64,115 | 19.6% | View → |
| Silverado 3500 HD | 101 | -$407 | -$52 | $78,235 | 98.9% | View → |
| RAM 3500 Chassis Cab | 97 | -$1,680 | -$1,942 | $73,440 | 100% | View → |
| Corolla Cross | 95 | +$258 | +$226 | $32,357 | 41.1% | View → |
| CT5 | 93 | +$286 | +$213 | $58,814 | 94.6% | View → |
| Telluride | 89 | -$1,343 | -$1,266 | $50,500 | 100% | View → |
| 4Runner | 85 | -$431 | +$8 | $51,566 | 69.4% | View → |
| Grand Highlander | 72 | +$1,253 | +$282 | $59,369 | 31.9% | View → |
| XT5 | 72 | -$9 | -$48 | $61,315 | 100% | View → |
| Escalade ESV | 68 | +$34 | +$53 | $126,630 | 98.5% | View → |
| Aviator | 61 | +$5,000 | +$5,181 | $76,335 | 0% | View → |
| LYRIQ | 58 | +$215 | +$210 | $67,556 | 96.5% | View → |
| K4 Hatchback | 55 | -$792 | -$764 | $27,122 | 100% | View → |
| G70 | 55 | +$886 | +$955 | $53,510 | 7.3% | View → |
| RX | 50 | +$409 | -$28 | $63,952 | 64% | View → |
| Carnival Hybrid | 46 | -$1,530 | -$1,287 | $53,670 | 100% | View → |
| 4Runner Hybrid | 38 | +$611 | +$143 | $68,628 | 28.9% | View → |
| Sequoia | 37 | -$692 | -$816 | $87,917 | 51.4% | View → |
| WRX | 36 | -$789 | -$823 | $36,578 | 62.5% | View → |
| TX | 34 | +$736 | -$193 | $70,951 | 50% | View → |
| Highlander Hybrid | 33 | +$1,082 | +$410 | $59,154 | 30.3% | View → |
| RAM ProMaster | 32 | -$4,000 | -$3,998 | $53,623 | 100% | View → |
| Sorento Hybrid | 32 | -$841 | -$1,106 | $40,958 | 100% | View → |
| GR Corolla | 32 | -$500 | +$58 | $49,667 | 71.9% | View → |
| NX | 30 | +$518 | -$40 | $58,675 | 56.7% | View → |
| RX Hybrid | 29 | +$519 | +$399 | $67,531 | 48.3% | View → |
| Highlander | 28 | +$375 | +$168 | $53,932 | 42.9% | View → |
| GV80 Coupe | 26 | +$1,973 | +$1,885 | $91,583 | 0% | View → |
| RAM 5500 Chassis Cab | 26 | -$1,750 | -$1,865 | $80,585 | 100% | View → |
| ES 300h Hybrid | 24 | +$552 | +$345 | $58,438 | 50% | View → |
| Vistiq | 24 | -$158 | +$176 | $82,565 | 95.8% | View → |
| Corvette Stingray | 22 | -$120 | +$85 | $92,015 | 81.8% | View → |
| G80 | 22 | +$826 | +$952 | $81,353 | 0% | View → |
| Sierra EV | 21 | -$1,087 | -$2,478 | $78,963 | 100% | View → |
| Optiq | 20 | -$211 | -$36 | $54,142 | 90% | View → |
| Land Cruiser | 16 | +$787 | +$360 | $75,430 | 37.5% | View → |
| LX | 14 | +$491 | +$97 | $119,591 | 57.1% | View → |
| RAM 4500 Chassis Cab | 13 | -$2,154 | -$1,921 | $74,400 | 100% | View → |
| Prius | 13 | -$300 | +$63 | $34,158 | 69.2% | View → |
| Impreza | 12 | -$32 | -$640 | $29,782 | 36.4% | View → |
| ES | 12 | +$532 | -$23 | $61,392 | 58.3% | View → |
| TX 500h Hybrid | 11 | +$544 | -$170 | $78,170 | 54.5% | View → |
| LX 700h Hybrid | 11 | -$1,611 | -$460 | $125,223 | 45.5% | View → |
| Mustang Mach-E | 10 | -$3,500 | -$3,481 | $50,015 | 100% | View → |
| Voyager | 8 | -$3,125 | -$3,119 | $39,988 | 100% | View → |
| Corvette Z06 | 8 | -$2,398 | -$234 | $156,602 | 100% | View → |
| Escalade IQ | 8 | $0 | -$97 | $149,143 | 100% | View → |
| Niro | 7 | -$701 | -$680 | $31,892 | 100% | View → |
| G90 | 7 | +$3,571 | +$2,997 | $105,480 | 0% | View → |
| Hummer EV SUV | 7 | -$5,803 | -$4,511 | $99,995 | 100% | View → |
| IS | 7 | +$527 | -$43 | $58,942 | 28.6% | View → |
| NX 450h+ Plug-in | 7 | +$199 | +$221 | $66,249 | 57.1% | View → |
| CT4 | 6 | +$1,164 | +$695 | $49,515 | 66.7% | View → |
| GR86 | 6 | +$718 | +$191 | $37,587 | 16.7% | View → |
| BRZ | 6 | -$1,263 | -$444 | $38,899 | 80% | View → |
| Escalade IQL | 5 | $0 | -$17 | $140,955 | 100% | View → |
| EV6 | 5 | -$1,184 | -$1,166 | $45,886 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Oklahoma and refreshed every 24 hours.
We only include models with at least five active listings in Oklahoma so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate