New Mexico Dealer Markups & New Car Prices
Live markup data from 83 New Mexico dealers across 10,832 active listings. Updated daily.
The short version
New Mexico dealers are charging an average markup of -$1,304 over sticker, which is roughly in line with the national average of -$1,520 (a 14% premium). Of 10,832 current listings, 89.8% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in New Mexico
| Model | Listings | Avg markup (NM) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 645 | -$2,007 | -$2,172 | $82,570 | 100% | View → |
| F-150 | 586 | -$3,860 | -$4,199 | $60,980 | 100% | View → |
| Silverado 1500 | 548 | -$152 | -$83 | $59,485 | 99.8% | View → |
| Sierra 1500 | 539 | -$138 | -$2,250 | $65,710 | 93.5% | View → |
| RAM 1500 | 490 | -$4,592 | -$5,491 | $58,635 | 100% | View → |
| Explorer | 329 | -$2,093 | -$2,238 | $53,940 | 100% | View → |
| Tundra | 328 | -$1,061 | -$1,644 | $67,850 | 98.2% | View → |
| Camry | 313 | -$16 | +$32 | $36,166 | 83.7% | View → |
| RAV4 | 309 | +$391 | +$551 | $42,683 | 67% | View → |
| Bronco | 287 | -$3,047 | -$2,872 | $54,585 | 100% | View → |
| Tacoma | 284 | -$427 | -$528 | $47,334 | 89.1% | View → |
| Sierra 2500 HD | 267 | -$1,020 | -$2,984 | $90,200 | 100% | View → |
| Bronco Sport | 234 | -$3,238 | -$2,503 | $34,505 | 100% | View → |
| Grand Cherokee | 228 | -$3,049 | -$3,299 | $48,808 | 100% | View → |
| Wrangler | 207 | -$2,758 | -$3,270 | $54,015 | 100% | View → |
| RAM 2500 | 205 | -$3,168 | -$3,670 | $74,635 | 100% | View → |
| Ranger | 181 | -$1,956 | -$2,005 | $38,800 | 100% | View → |
| Forester | 175 | +$374 | -$719 | $40,044 | 25.7% | View → |
| Outback | 175 | -$202 | -$1,251 | $47,828 | 48.6% | View → |
| Acadia | 174 | +$116 | -$1,197 | $55,037 | 95.3% | View → |
| Silverado 2500 HD | 173 | -$646 | -$203 | $70,654 | 100% | View → |
| Crosstrek | 156 | +$245 | -$897 | $37,765 | 36.5% | View → |
| Corolla | 141 | -$6 | +$232 | $26,197 | 79.4% | View → |
| 4Runner | 140 | -$141 | +$3 | $59,753 | 92.9% | View → |
| Sportage Hybrid | 135 | -$1,051 | -$833 | $35,656 | 100% | View → |
| Mustang | 135 | -$1,730 | -$1,892 | $43,760 | 100% | View → |
| Seltos | 133 | -$884 | -$653 | $30,632 | 100% | View → |
| RAM 3500 | 133 | -$3,729 | -$4,345 | $80,890 | 100% | View → |
| K4 | 128 | -$715 | -$573 | $24,421 | 100% | View → |
| Sportage | 124 | -$1,038 | -$752 | $33,374 | 100% | View → |
| Corolla Cross | 115 | +$237 | +$215 | $33,461 | 68.7% | View → |
| Expedition | 114 | -$105 | -$229 | $87,080 | 100% | View → |
| Envista | 113 | $0 | -$150 | $28,180 | 100% | View → |
| Maverick | 111 | -$1,090 | -$946 | $34,015 | 100% | View → |
| Telluride Hybrid | 107 | -$1,974 | -$1,542 | $55,854 | 100% | View → |
| Sorento | 104 | -$1,113 | -$891 | $37,796 | 100% | View → |
| Encore GX | 104 | -$105 | -$141 | $29,730 | 100% | View → |
| Compass | 101 | -$2,843 | -$2,164 | $31,385 | 100% | View → |
| Yukon XL | 96 | +$61 | -$1,812 | $97,057 | 89.5% | View → |
| K5 | 79 | -$993 | -$690 | $32,693 | 100% | View → |
| Canyon | 74 | -$29 | -$1,245 | $46,885 | 97.3% | View → |
| Sienna | 73 | +$120 | +$395 | $55,875 | 74% | View → |
| Gladiator | 73 | -$5,397 | -$5,233 | $49,809 | 100% | View → |
| Grand Highlander Hybrid | 70 | +$458 | +$534 | $60,995 | 62.9% | View → |
| Yukon | 64 | +$28 | -$1,101 | $94,955 | 94.8% | View → |
| Telluride | 62 | -$1,625 | -$1,266 | $49,505 | 100% | View → |
| Sequoia | 62 | -$495 | -$815 | $86,425 | 82.3% | View → |
| Durango | 62 | -$492 | -$791 | $49,890 | 100% | View → |
| Nautilus | 62 | +$4,000 | +$4,000 | $70,140 | 0% | View → |
| Carnival | 61 | -$1,370 | -$1,087 | $43,222 | 100% | View → |
| Envision | 58 | -$1,040 | -$214 | $47,940 | 100% | View → |
| Sorento Hybrid | 58 | -$1,315 | -$1,106 | $42,256 | 100% | View → |
| Grand Highlander | 54 | +$238 | +$281 | $57,318 | 68.5% | View → |
| Tacoma Hybrid | 53 | -$149 | -$611 | $60,989 | 81.1% | View → |
| Sierra 3500 HD | 52 | -$470 | -$2,738 | $92,373 | 100% | View → |
| Terrain | 48 | +$323 | -$316 | $42,463 | 91.5% | View → |
| Carnival Hybrid | 45 | -$1,724 | -$1,287 | $50,185 | 100% | View → |
| Grand Wagoneer | 45 | -$367 | -$351 | $77,590 | 100% | View → |
| Enclave | 43 | -$222 | -$330 | $56,529 | 100% | View → |
| 4Runner Hybrid | 43 | +$37 | +$148 | $66,763 | 88.4% | View → |
| Silverado 3500 HD | 43 | -$8 | -$52 | $80,162 | 88.6% | View → |
| Navigator | 42 | +$3,369 | +$3,001 | $112,265 | 0% | View → |
| CT5 | 40 | +$200 | +$213 | $58,637 | 95% | View → |
| Land Cruiser | 38 | +$721 | +$356 | $72,610 | 63.2% | View → |
| K4 Hatchback | 36 | -$953 | -$764 | $26,972 | 100% | View → |
| Cherokee | 36 | -$2,375 | -$3,572 | $40,420 | 100% | View → |
| NX | 31 | +$388 | -$40 | $52,307 | 0% | View → |
| Pacifica | 29 | -$2,724 | -$3,150 | $44,035 | 100% | View → |
| WRX | 29 | +$633 | -$823 | $37,132 | 0% | View → |
| Charger | 27 | -$3,867 | -$4,421 | $55,480 | 100% | View → |
| RX Hybrid | 27 | +$405 | +$399 | $67,482 | 0% | View → |
| Ascent | 26 | +$240 | -$1,092 | $51,634 | 30.8% | View → |
| RX | 22 | +$388 | -$28 | $62,910 | 0% | View → |
| Mustang Mach-E | 20 | -$3,500 | -$3,481 | $47,645 | 100% | View → |
| Highlander Hybrid | 19 | +$102 | +$403 | $57,566 | 73.7% | View → |
| Prius | 19 | -$66 | +$56 | $34,661 | 84.2% | View → |
| GR86 | 19 | +$47 | +$179 | $36,804 | 84.2% | View → |
| Niro | 17 | -$899 | -$680 | $31,929 | 100% | View → |
| Highlander | 15 | -$284 | +$150 | $55,636 | 93.3% | View → |
| RAM 3500 Chassis Cab | 14 | -$1,643 | -$1,942 | $72,310 | 100% | View → |
| GR Corolla | 13 | +$233 | +$66 | $48,833 | 61.5% | View → |
| ES 300h Hybrid | 13 | +$388 | +$345 | $56,776 | 0% | View → |
| Aviator | 12 | +$5,000 | +$5,181 | $71,260 | 0% | View → |
| RAM 5500 Chassis Cab | 11 | -$1,682 | -$1,865 | $78,510 | 100% | View → |
| TX | 10 | +$388 | -$193 | $70,523 | 0% | View → |
| XT5 | 9 | $0 | -$48 | $61,639 | 100% | View → |
| Impreza | 8 | -$191 | -$640 | $30,527 | 37.5% | View → |
| LYRIQ | 7 | $0 | +$210 | $69,014 | 100% | View → |
| GX | 7 | +$388 | +$1,631 | $81,013 | 0% | View → |
| Escalade | 7 | $0 | +$57 | $114,069 | 100% | View → |
| BRZ | 6 | +$588 | -$444 | $39,509 | 16.7% | View → |
| IS | 6 | +$388 | -$43 | $57,043 | 0% | View → |
| NX Hybrid | 6 | +$388 | +$412 | $56,664 | 0% | View → |
| Corvette Stingray | 5 | -$921 | +$85 | $94,610 | 100% | View → |
| Corvette Z06 | 5 | +$3,207 | -$234 | $150,835 | 80% | View → |
| TX 500h Hybrid | 5 | +$388 | -$170 | $80,900 | 0% | View → |
| EV6 | 5 | -$1,385 | -$1,166 | $46,845 | 100% | View → |
| Voyager | 5 | -$3,150 | -$3,119 | $40,365 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in New Mexico and refreshed every 24 hours.
We only include models with at least five active listings in New Mexico so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate