New Mexico Dealer Markups & New Car Prices
Live markup data from 90 New Mexico dealers across 9,384 active listings. Updated daily.
Active listings
9,384
Avg markup in state
-$1,505
National avg markup
-$1,701
% priced below MSRP
88%
The short version
New Mexico dealers are charging an average markup of -$1,505 over sticker, which is roughly in line with the national average of -$1,701 (a 12% premium). Of 9,384 current listings, 88% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in New Mexico
| Model | Listings | Avg markup (NM) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 566 | -$3,186 | -$2,505 | $80,365 | 100% | View → |
| F-150 | 514 | -$4,304 | -$4,286 | $56,855 | 100% | View → |
| RAM 1500 | 343 | -$6,749 | -$7,095 | $55,709 | 100% | View → |
| Tundra | 318 | -$611 | -$1,178 | $68,623 | 88.1% | View → |
| Tacoma | 300 | -$389 | -$527 | $47,788 | 89.7% | View → |
| Silverado 1500 | 297 | -$226 | -$152 | $57,785 | 99.3% | View → |
| Explorer | 283 | -$3,537 | -$3,252 | $51,890 | 100% | View → |
| Camry | 276 | +$46 | -$56 | $36,253 | 84.4% | View → |
| Bronco | 238 | -$3,143 | -$2,885 | $55,423 | 100% | View → |
| Sierra 1500 | 221 | +$4 | -$2,300 | $67,345 | 95% | View → |
| RAV4 | 221 | +$393 | +$512 | $43,097 | 63.3% | View → |
| Bronco Sport | 191 | -$2,775 | -$2,503 | $35,135 | 100% | View → |
| Crosstrek | 185 | +$257 | -$714 | $37,178 | 34.6% | View → |
| Outback | 183 | +$10 | -$1,316 | $48,563 | 39.3% | View → |
| Sierra 2500 HD | 157 | -$1,046 | -$2,977 | $89,278 | 100% | View → |
| Maverick | 154 | -$377 | -$374 | $34,790 | 100% | View → |
| Seltos | 154 | -$874 | -$651 | $30,600 | 100% | View → |
| K4 | 136 | -$701 | -$567 | $24,421 | 100% | View → |
| Sportage | 134 | -$1,042 | -$769 | $33,374 | 100% | View → |
| Grand Cherokee | 132 | -$4,940 | -$4,590 | $45,594 | 100% | View → |
| Compass | 132 | -$2,314 | -$1,700 | $31,755 | 100% | View → |
| Sportage Hybrid | 129 | -$1,029 | -$828 | $35,656 | 100% | View → |
| Wrangler | 128 | -$2,547 | -$2,796 | $51,715 | 100% | View → |
| Corolla | 126 | +$73 | +$100 | $26,168 | 81% | View → |
| Forester | 124 | +$121 | -$736 | $39,263 | 38.7% | View → |
| Ranger | 121 | -$1,983 | -$1,972 | $38,485 | 100% | View → |
| RAM 2500 | 115 | -$3,696 | -$3,820 | $73,920 | 100% | View → |
| Mustang | 113 | -$1,677 | -$1,857 | $43,760 | 100% | View → |
| 4Runner | 111 | +$3 | -$12 | $60,472 | 96.4% | View → |
| Tucson | 110 | +$1,702 | +$83 | $35,598 | 0% | View → |
| Telluride Hybrid | 109 | -$1,968 | -$1,589 | $55,980 | 100% | View → |
| Silverado 2500 HD | 109 | -$214 | -$222 | $69,860 | 96.2% | View → |
| Expedition | 95 | $0 | -$116 | $86,230 | 100% | View → |
| Gladiator | 94 | -$4,867 | -$4,932 | $49,830 | 100% | View → |
| Sorento | 87 | -$1,244 | -$912 | $38,981 | 100% | View → |
| Elantra | 86 | -$506 | -$1,742 | $26,971 | 60% | View → |
| Santa Fe | 79 | +$838 | -$1,349 | $43,533 | 36.4% | View → |
| RAM 3500 | 76 | -$4,725 | -$4,708 | $79,767 | 100% | View → |
| Acadia | 74 | +$114 | -$1,686 | $55,278 | 93.2% | View → |
| Envista | 72 | $0 | -$182 | $28,025 | 100% | View → |
| K5 | 71 | -$903 | -$675 | $31,687 | 100% | View → |
| Corolla Cross | 70 | -$45 | +$176 | $34,316 | 90% | View → |
| Canyon | 66 | -$31 | -$919 | $46,380 | 100% | View → |
| Grand Highlander Hybrid | 64 | +$403 | +$474 | $61,642 | 51.6% | View → |
| Palisade Hybrid | 63 | +$860 | +$1,154 | $49,568 | 0% | View → |
| Yukon XL | 62 | +$748 | -$1,459 | $95,725 | 82.3% | View → |
| Sequoia | 62 | -$285 | -$303 | $86,956 | 74.2% | View → |
| Nautilus | 62 | +$5,452 | +$4,570 | $70,490 | 0% | View → |
| Sienna | 60 | +$113 | +$446 | $54,768 | 70% | View → |
| Sonata | 60 | +$1,448 | +$189 | $30,668 | 0% | View → |
| Terrain | 58 | +$330 | -$547 | $38,115 | 93.1% | View → |
| Palisade | 57 | +$427 | -$1,402 | $46,988 | 0% | View → |
| Encore GX | 56 | -$24 | -$128 | $29,430 | 100% | View → |
| Telluride | 56 | -$1,629 | -$1,341 | $49,581 | 100% | View → |
| Tucson Hybrid | 54 | +$1,304 | -$152 | $37,206 | 25% | View → |
| Yukon | 50 | -$287 | -$968 | $91,962 | 98% | View → |
| Sorento Hybrid | 48 | -$1,258 | -$1,119 | $42,135 | 100% | View → |
| Carnival Hybrid | 45 | -$1,689 | -$1,253 | $50,498 | 100% | View → |
| Santa Fe Hybrid | 45 | +$1,431 | -$895 | $42,593 | 0% | View → |
| Tacoma Hybrid | 45 | -$376 | -$733 | $64,335 | 80% | View → |
| Carnival | 44 | -$1,500 | -$1,091 | $45,675 | 100% | View → |
| Santa Cruz | 42 | +$824 | -$38 | $36,643 | 22.2% | View → |
| MDX | 40 | — | — | $0 | — | View → |
| Sierra 3500 HD | 40 | -$302 | -$2,423 | $93,318 | 100% | View → |
| Enclave | 39 | -$159 | -$282 | $56,529 | 100% | View → |
| Navigator | 39 | +$1,833 | +$1,738 | $110,890 | 0% | View → |
| Grand Wagoneer | 39 | $0 | -$2 | $77,980 | 100% | View → |
| Land Cruiser | 39 | +$45 | +$274 | $72,130 | 87.2% | View → |
| Kona | 38 | +$993 | +$140 | $31,113 | 30.8% | View → |
| Durango | 38 | -$395 | -$538 | $49,098 | 100% | View → |
| Grand Highlander | 37 | -$48 | +$245 | $56,736 | 75.7% | View → |
| 4Runner Hybrid | 37 | +$58 | +$68 | $68,300 | 81.1% | View → |
| Envision | 34 | -$789 | -$201 | $47,157 | 100% | View → |
| K4 Hatchback | 32 | -$952 | -$719 | $26,834 | 100% | View → |
| Ascent | 29 | -$131 | -$1,490 | $52,780 | 44.8% | View → |
| Charger | 29 | -$4,952 | -$5,309 | $54,280 | 100% | View → |
| Venue | 27 | +$702 | +$1,335 | $24,344 | 33.3% | View → |
| Cherokee | 27 | -$4,426 | -$4,354 | $36,810 | 100% | View → |
| RX Hybrid | 26 | +$343 | +$417 | $67,549 | 11.5% | View → |
| Silverado 3500 HD | 26 | -$141 | +$65 | $80,374 | 91.7% | View → |
| Mustang Mach-E | 26 | -$4,000 | -$4,219 | $48,323 | 100% | View → |
| WRX | 26 | +$557 | -$685 | $38,055 | 0% | View → |
| NX | 23 | +$354 | +$73 | $52,741 | 8.7% | View → |
| Highlander | 20 | +$190 | +$221 | $55,901 | 65% | View → |
| CT5 | 18 | +$390 | +$120 | $58,720 | 94.4% | View → |
| RX | 17 | +$342 | +$103 | $63,026 | 11.8% | View → |
| Niro | 17 | -$837 | -$651 | $31,589 | 100% | View → |
| Impreza | 17 | +$113 | -$563 | $29,931 | 47.1% | View → |
| Prius | 17 | -$64 | +$43 | $35,894 | 88.2% | View → |
| Aviator | 15 | +$4,500 | +$4,500 | $72,635 | 0% | View → |
| ADX | 15 | — | — | $0 | — | View → |
| Elantra N | 14 | +$681 | +$1,695 | $37,176 | 0% | View → |
| Highlander Hybrid | 14 | -$93 | +$365 | $58,297 | 78.6% | View → |
| IS | 14 | +$360 | -$34 | $59,477 | 7.1% | View → |
| GR Corolla | 12 | +$372 | +$91 | $48,229 | 75% | View → |
| EV9 | 10 | -$1,841 | -$1,799 | $61,931 | 100% | View → |
| GR86 | 10 | -$12 | +$157 | $36,864 | 100% | View → |
| Integra | 9 | — | — | $0 | — | View → |
| NX Hybrid | 9 | +$345 | +$514 | $57,131 | 11.1% | View → |
| RAM 5500 Chassis Cab | 8 | -$2,500 | -$2,377 | $77,240 | 100% | View → |
| EV6 | 7 | -$1,355 | -$1,185 | $46,845 | 100% | View → |
| Tucson PHEV | 7 | — | -$1,486 | $0 | — | View → |
| Corvette Z06 | 7 | -$199 | +$99 | $155,075 | 100% | View → |
| Pacifica | 7 | -$3,929 | -$5,544 | $47,935 | 100% | View → |
| RAM 3500 Chassis Cab | 6 | -$2,500 | -$2,408 | $71,808 | 100% | View → |
| Corvette Stingray | 6 | $0 | +$345 | $92,872 | 100% | View → |
| ES 300h Hybrid | 5 | +$310 | +$485 | $56,405 | 20% | View → |
| Voyager | 5 | -$2,750 | -$2,614 | $40,365 | 100% | View → |
| Escalade | 5 | $0 | +$175 | $133,570 | 100% | View → |
| NX 450h+ Plug-in | 5 | +$388 | +$111 | $64,556 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in New Mexico and refreshed every 24 hours.
We only include models with at least five active listings in New Mexico so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate