New Hampshire Dealer Markups & New Car Prices
Live markup data from 103 New Hampshire dealers across 12,978 active listings. Updated daily.
Active listings
12,978
Avg markup in state
-$1,871
National avg markup
-$1,790
% priced below MSRP
86.4%
The short version
New Hampshire dealers are charging an average markup of -$1,871 over sticker, which is roughly in line with the national average of -$1,790 (a 5% discount). Of 12,978 current listings, 86.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in New Hampshire
| Model | Listings | Avg markup (NH) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Wrangler | 663 | -$2,845 | -$3,129 | $50,585 | 100% | View → |
| RAM 1500 | 658 | -$7,774 | -$7,556 | $59,251 | 100% | View → |
| Forester | 581 | -$1,371 | -$912 | $35,940 | 69.4% | View → |
| Tacoma | 575 | -$1,248 | -$672 | $46,644 | 88.3% | View → |
| Crosstrek | 504 | -$952 | -$778 | $35,096 | 64.8% | View → |
| Outback | 471 | -$1,467 | -$1,341 | $40,453 | 70.7% | View → |
| Grand Cherokee | 448 | -$4,434 | -$4,355 | $47,005 | 100% | View → |
| Tundra | 350 | -$1,742 | -$1,355 | $69,049 | 81.7% | View → |
| Tucson | 305 | — | — | $0 | — | View → |
| RAV4 | 285 | +$87 | +$604 | $42,664 | 75.8% | View → |
| RAM 2500 | 284 | -$1,201 | -$2,112 | $71,475 | 100% | View → |
| HR-V | 278 | — | — | $0 | — | View → |
| Santa Fe Hybrid | 260 | — | — | $0 | — | View → |
| CR-V | 245 | — | — | $0 | — | View → |
| Camry | 218 | -$977 | -$145 | $38,361 | 88.1% | View → |
| Elantra | 208 | — | — | $0 | — | View → |
| F-150 | 193 | -$3,790 | -$3,978 | $61,675 | 100% | View → |
| Santa Fe | 178 | — | — | $0 | — | View → |
| Cherokee | 162 | -$2,500 | -$2,475 | $41,090 | 100% | View → |
| 4Runner | 157 | -$743 | -$152 | $58,530 | 84.7% | View → |
| Grand Highlander | 157 | -$642 | +$417 | $57,368 | 80.9% | View → |
| Corolla | 156 | -$346 | +$142 | $26,611 | 81.4% | View → |
| Durango | 154 | -$442 | -$487 | $50,090 | 100% | View → |
| Tucson Hybrid | 153 | — | — | $0 | — | View → |
| Sierra 1500 | 151 | -$2,500 | -$1,923 | $65,659 | 95.3% | View → |
| Palisade Hybrid | 150 | — | — | $0 | — | View → |
| Pilot | 138 | — | — | $0 | — | View → |
| Silverado 1500 | 137 | -$459 | -$123 | $59,845 | 99.3% | View → |
| Sierra 2500 HD | 137 | -$2,660 | -$2,645 | $80,725 | 98.5% | View → |
| Accord | 136 | — | — | $0 | — | View → |
| Palisade | 135 | — | — | $0 | — | View → |
| Sportage | 135 | -$680 | -$776 | $34,986 | 100% | View → |
| Gladiator | 133 | -$4,280 | -$4,559 | $49,472 | 100% | View → |
| Sonata | 130 | — | — | $0 | — | View → |
| Sorento | 128 | -$878 | -$923 | $40,014 | 100% | View → |
| Bronco | 119 | -$2,269 | -$2,458 | $54,275 | 100% | View → |
| Compass | 117 | -$1,511 | -$1,943 | $34,875 | 100% | View → |
| Passport | 113 | — | — | $0 | — | View → |
| Ascent | 105 | -$1,769 | -$1,621 | $48,171 | 69.5% | View → |
| GV70 | 104 | +$1,213 | +$1,268 | $61,940 | 0% | View → |
| Kona | 100 | — | — | $0 | — | View → |
| Impreza | 92 | -$359 | -$652 | $29,142 | 58.2% | View → |
| Corolla Cross | 90 | -$125 | +$230 | $33,732 | 72.2% | View → |
| Grand Wagoneer | 87 | $0 | -$158 | $78,785 | 100% | View → |
| Seltos | 86 | -$587 | -$650 | $30,164 | 100% | View → |
| Telluride | 85 | -$1,148 | -$1,373 | $53,109 | 100% | View → |
| Sienna | 83 | +$133 | +$531 | $53,894 | 66.3% | View → |
| Santa Cruz | 82 | — | — | $0 | — | View → |
| Silverado 2500 HD | 76 | +$231 | -$195 | $73,858 | 96.1% | View → |
| Sportage Hybrid | 73 | -$803 | -$839 | $37,301 | 100% | View → |
| Land Cruiser | 72 | -$33 | +$378 | $72,177 | 81.9% | View → |
| IONIQ 5 | 71 | — | — | $0 | — | View → |
| Civic Sedan | 71 | — | — | $0 | — | View → |
| GV80 | 70 | +$1,580 | +$1,538 | $79,370 | 0% | View → |
| Odyssey | 69 | — | — | $0 | — | View → |
| RAM 3500 | 69 | -$1,652 | -$2,375 | $75,085 | 100% | View → |
| Tacoma Hybrid | 65 | -$1,879 | -$1,016 | $56,995 | 93.8% | View → |
| Civic Hatchback | 64 | — | — | $0 | — | View → |
| Terrain | 62 | -$1,108 | -$685 | $42,872 | 100% | View → |
| Expedition | 60 | -$75 | -$164 | $84,208 | 100% | View → |
| Venue | 59 | — | — | $0 | — | View → |
| Acadia | 55 | -$1,000 | -$1,533 | $54,140 | 85.5% | View → |
| 4Runner Hybrid | 54 | -$965 | -$205 | $64,987 | 83.3% | View → |
| Ranger | 52 | -$2,038 | -$2,232 | $45,153 | 100% | View → |
| RAM ProMaster | 51 | -$3,529 | -$3,788 | $53,970 | 100% | View → |
| Sierra 3500 HD | 51 | +$395 | -$2,122 | $90,960 | 96.1% | View → |
| Telluride Hybrid | 50 | -$1,456 | -$1,613 | $56,714 | 100% | View → |
| K5 | 47 | -$677 | -$717 | $33,157 | 100% | View → |
| Envision | 45 | -$267 | -$289 | $49,435 | 100% | View → |
| Sequoia | 43 | -$10 | -$248 | $86,398 | 74.4% | View → |
| Canyon | 42 | -$1,503 | -$895 | $53,734 | 100% | View → |
| Pacifica | 42 | -$5,238 | -$5,490 | $45,005 | 100% | View → |
| Yukon | 40 | -$1,155 | -$786 | $92,213 | 95% | View → |
| Escape | 39 | -$5,154 | -$5,278 | $31,080 | 100% | View → |
| Yukon XL | 36 | -$2,370 | -$1,147 | $94,653 | 88.9% | View → |
| Elantra N | 34 | — | — | $0 | — | View → |
| Carnival | 34 | -$963 | -$1,088 | $42,739 | 100% | View → |
| G70 | 34 | +$855 | +$903 | $58,105 | 2.9% | View → |
| Enclave | 34 | -$909 | -$332 | $58,255 | 100% | View → |
| Charger | 32 | -$4,709 | -$5,416 | $56,438 | 100% | View → |
| Prius | 32 | -$136 | -$3 | $36,663 | 87.5% | View → |
| Prologue | 32 | — | — | $0 | — | View → |
| Highlander | 31 | -$727 | +$226 | $52,706 | 77.4% | View → |
| K4 | 31 | -$473 | -$555 | $24,736 | 100% | View → |
| WRX | 31 | -$88 | -$482 | $37,763 | 22.6% | View → |
| Mustang | 29 | -$2,517 | -$2,584 | $46,755 | 100% | View → |
| RAM 3500 Chassis Cab | 29 | -$2,500 | -$2,393 | $61,825 | 100% | View → |
| Nautilus | 26 | +$5,000 | +$5,000 | $75,625 | 0% | View → |
| Super Duty | 25 | -$1,320 | -$805 | $84,835 | 100% | View → |
| RX | 25 | -$817 | -$83 | $60,433 | 100% | View → |
| Encore GX | 24 | -$672 | -$146 | $33,760 | 100% | View → |
| RAM 5500 Chassis Cab | 23 | -$2,391 | -$2,363 | $76,515 | 100% | View → |
| Sorento Hybrid | 23 | -$907 | -$1,086 | $45,084 | 100% | View → |
| ADX | 22 | — | — | $0 | — | View → |
| Niro | 19 | -$588 | -$663 | $31,690 | 100% | View → |
| IONIQ 9 | 19 | — | — | $0 | — | View → |
| Navigator | 19 | +$1,895 | +$1,801 | $115,140 | 36.8% | View → |
| Sportage Plug-in Hybrid | 19 | -$586 | -$897 | $42,621 | 100% | View → |
| Highlander Hybrid | 18 | +$283 | +$357 | $58,023 | 50% | View → |
| Integra | 18 | — | — | $0 | — | View → |
| EV6 | 17 | -$1,340 | -$1,194 | $51,386 | 100% | View → |
| Bronco Sport | 17 | -$1,500 | -$2,020 | $37,070 | 100% | View → |
| Aviator | 17 | +$5,000 | +$5,000 | $76,925 | 0% | View → |
| Niro EV | 16 | -$916 | -$1,062 | $42,339 | 100% | View → |
| Carnival Hybrid | 16 | -$1,001 | -$1,175 | $49,478 | 100% | View → |
| Corvette Stingray | 15 | +$4,330 | +$433 | $84,865 | 53.3% | View → |
| Sorento Plug-in Hybrid | 15 | -$378 | -$785 | $50,000 | 100% | View → |
| Envista | 15 | -$476 | -$220 | $31,865 | 100% | View → |
| EV9 | 15 | -$1,787 | -$1,829 | $71,451 | 100% | View → |
| Mustang Mach-E | 15 | -$7,667 | -$5,169 | $50,395 | 100% | View → |
| TX | 14 | -$500 | -$204 | $67,065 | 100% | View → |
| GV80 Coupe | 13 | +$1,159 | +$1,170 | $90,260 | 0% | View → |
| NX | 13 | -$308 | -$73 | $53,070 | 100% | View → |
| Tucson PHEV | 12 | — | — | $0 | — | View → |
| Explorer | 12 | -$4,083 | -$4,124 | $48,618 | 100% | View → |
| IS | 11 | -$500 | -$108 | $55,570 | 100% | View → |
| GR Corolla | 10 | +$210 | +$208 | $49,838 | 70% | View → |
| Silverado 3500 HD | 10 | +$2,328 | +$40 | $67,525 | 80% | View → |
| G80 | 10 | +$1,133 | +$937 | $81,425 | 0% | View → |
| GV60 | 9 | +$916 | +$949 | $61,890 | 0% | View → |
| Trailseeker | 8 | -$177 | -$282 | $46,227 | 28.6% | View → |
| Escalade | 8 | $0 | +$154 | $124,568 | 100% | View → |
| CT5 | 7 | $0 | +$132 | $59,005 | 100% | View → |
| XT5 | 5 | $0 | -$70 | $61,515 | 100% | View → |
| RX Hybrid | 5 | $0 | +$222 | $67,130 | 100% | View → |
| IONIQ 5 N | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in New Hampshire and refreshed every 24 hours.
We only include models with at least five active listings in New Hampshire so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate