New Hampshire Dealer Markups & New Car Prices
Live markup data from 91 New Hampshire dealers across 15,105 active listings. Updated daily.
The short version
New Hampshire dealers are charging an average markup of -$1,586 over sticker, which is roughly in line with the national average of -$1,539 (a 3% discount). Of 15,105 current listings, 87.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in New Hampshire
| Model | Listings | Avg markup (NH) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Tacoma | 753 | -$730 | -$527 | $48,248 | 79.3% | View → |
| RAM 1500 | 747 | -$5,388 | -$5,531 | $61,690 | 100% | View → |
| RAV4 | 695 | +$115 | +$554 | $42,984 | 81.6% | View → |
| Super Duty | 646 | -$2,315 | -$2,172 | $71,073 | 100% | View → |
| Silverado 1500 | 640 | -$127 | -$85 | $61,320 | 100% | View → |
| Sierra 1500 | 636 | -$2,140 | -$2,250 | $65,545 | 99.7% | View → |
| Grand Cherokee | 629 | -$3,050 | -$3,350 | $49,285 | 100% | View → |
| F-150 | 625 | -$4,642 | -$4,199 | $61,980 | 100% | View → |
| Forester | 616 | -$653 | -$719 | $37,020 | 58% | View → |
| Wrangler | 598 | -$3,309 | -$3,294 | $50,520 | 100% | View → |
| Tundra | 401 | -$2,031 | -$1,665 | $67,412 | 84.8% | View → |
| Outback | 384 | -$1,352 | -$1,251 | $40,119 | 70% | View → |
| Bronco Sport | 363 | -$2,326 | -$2,503 | $36,940 | 100% | View → |
| Camry | 316 | -$463 | +$39 | $38,042 | 79.1% | View → |
| RAM 2500 | 309 | -$2,163 | -$3,739 | $68,045 | 100% | View → |
| Explorer | 296 | -$2,770 | -$2,238 | $52,773 | 100% | View → |
| Crosstrek | 287 | -$1,203 | -$897 | $35,272 | 80.4% | View → |
| Corolla | 274 | -$97 | +$235 | $25,836 | 82.1% | View → |
| Sierra 2500 HD | 261 | -$1,872 | -$2,984 | $80,035 | 98.1% | View → |
| GV70 | 256 | +$1,183 | +$1,203 | $59,920 | 1.2% | View → |
| Bronco | 240 | -$2,744 | -$2,872 | $53,680 | 100% | View → |
| Silverado 2500 HD | 216 | -$646 | -$202 | $67,805 | 98.6% | View → |
| Corolla Cross | 208 | -$150 | +$226 | $33,524 | 88% | View → |
| Sienna | 196 | +$47 | +$406 | $53,695 | 80.6% | View → |
| Ranger | 185 | -$1,903 | -$2,005 | $44,110 | 100% | View → |
| Sportage Hybrid | 167 | -$744 | -$834 | $37,207 | 100% | View → |
| Cherokee | 162 | -$2,917 | -$3,572 | $39,910 | 100% | View → |
| Grand Highlander Hybrid | 159 | +$7 | +$536 | $58,858 | 84.9% | View → |
| Sportage | 152 | -$668 | -$752 | $35,020 | 100% | View → |
| Maverick | 150 | -$1,137 | -$946 | $37,258 | 100% | View → |
| 4Runner | 146 | -$23 | +$8 | $60,563 | 73.3% | View → |
| Acadia | 143 | -$1,319 | -$1,197 | $55,015 | 91.6% | View → |
| Seltos | 132 | -$571 | -$652 | $30,967 | 100% | View → |
| Durango | 130 | -$765 | -$791 | $50,350 | 100% | View → |
| GV80 | 129 | +$1,504 | +$1,479 | $79,180 | 0% | View → |
| Compass | 111 | -$2,097 | -$2,177 | $34,650 | 100% | View → |
| Grand Highlander | 108 | -$331 | +$282 | $57,581 | 78.7% | View → |
| Terrain | 100 | -$112 | -$316 | $41,590 | 95% | View → |
| RAM 3500 | 96 | -$2,831 | -$4,459 | $77,997 | 100% | View → |
| Telluride | 96 | -$1,032 | -$1,259 | $49,392 | 100% | View → |
| Ascent | 95 | -$808 | -$1,092 | $45,771 | 51.3% | View → |
| Yukon XL | 85 | -$2,941 | -$1,812 | $95,655 | 96.4% | View → |
| Canyon | 83 | -$1,684 | -$1,245 | $52,685 | 98.8% | View → |
| Gladiator | 81 | -$4,544 | -$5,249 | $48,731 | 100% | View → |
| Telluride Hybrid | 80 | -$1,390 | -$1,543 | $56,913 | 100% | View → |
| Expedition | 71 | -$254 | -$229 | $87,380 | 100% | View → |
| Grand Wagoneer | 71 | -$401 | -$353 | $81,255 | 100% | View → |
| Yukon | 70 | +$121 | -$1,101 | $93,363 | 81.2% | View → |
| Sorento | 69 | -$836 | -$894 | $40,467 | 100% | View → |
| Carnival | 67 | -$932 | -$1,086 | $43,774 | 100% | View → |
| Impreza | 65 | -$371 | -$640 | $29,335 | 64.6% | View → |
| K5 | 65 | -$632 | -$690 | $33,636 | 100% | View → |
| Sierra 3500 HD | 64 | -$2,348 | -$2,738 | $87,975 | 100% | View → |
| G70 | 63 | +$897 | +$942 | $57,560 | 3.2% | View → |
| K4 | 62 | -$553 | -$569 | $25,616 | 100% | View → |
| Pacifica | 60 | -$2,900 | -$3,150 | $47,940 | 100% | View → |
| Sorento Hybrid | 58 | -$891 | -$1,109 | $43,025 | 100% | View → |
| Land Cruiser | 57 | -$63 | +$360 | $73,027 | 89.5% | View → |
| Highlander Hybrid | 56 | +$238 | +$410 | $58,608 | 66.1% | View → |
| Envision | 56 | -$53 | -$214 | $52,695 | 100% | View → |
| 4Runner Hybrid | 53 | +$17 | +$143 | $68,433 | 77.4% | View → |
| Mustang | 52 | -$1,894 | -$1,892 | $48,488 | 100% | View → |
| RAM ProMaster | 52 | -$4,000 | -$3,909 | $52,840 | 100% | View → |
| Carnival Hybrid | 49 | -$1,108 | -$1,281 | $49,815 | 100% | View → |
| Sequoia | 49 | -$1,122 | -$816 | $86,735 | 81.6% | View → |
| G80 | 44 | +$1,036 | +$941 | $73,165 | 0% | View → |
| Encore GX | 36 | -$151 | -$141 | $33,533 | 100% | View → |
| Prius | 35 | -$129 | +$63 | $36,126 | 85.7% | View → |
| Enclave | 30 | -$225 | -$330 | $66,928 | 100% | View → |
| CT5 | 28 | +$364 | +$213 | $60,853 | 96.4% | View → |
| Nautilus | 27 | +$4,000 | +$4,000 | $77,655 | 0% | View → |
| XT5 | 26 | $0 | -$48 | $62,355 | 100% | View → |
| RAM 3500 Chassis Cab | 26 | -$2,269 | -$1,940 | $61,725 | 100% | View → |
| Charger | 25 | -$3,996 | -$4,421 | $59,270 | 100% | View → |
| EV6 | 23 | -$1,272 | -$1,173 | $50,081 | 100% | View → |
| RAM 5500 Chassis Cab | 22 | -$1,955 | -$1,869 | $78,440 | 100% | View → |
| Highlander | 21 | -$424 | +$168 | $54,257 | 85.7% | View → |
| GV80 Coupe | 21 | +$2,162 | +$1,929 | $90,850 | 0% | View → |
| K4 Hatchback | 21 | -$754 | -$760 | $29,028 | 100% | View → |
| Silverado 3500 HD | 20 | -$1,000 | -$41 | $70,095 | 100% | View → |
| TX | 18 | +$286 | -$188 | $68,245 | 16.7% | View → |
| Envista | 17 | -$217 | -$150 | $29,485 | 100% | View → |
| Navigator | 17 | +$2,471 | +$3,001 | $112,630 | 0% | View → |
| RX | 15 | +$595 | -$30 | $61,185 | 0% | View → |
| NX | 15 | +$595 | -$39 | $53,839 | 0% | View → |
| Sportage Plug-in Hybrid | 14 | -$946 | -$1,066 | $42,407 | 100% | View → |
| GR Corolla | 14 | +$807 | +$58 | $50,338 | 64.3% | View → |
| Escalade | 13 | +$436 | +$57 | $129,065 | 92.3% | View → |
| Corvette Stingray | 12 | +$688 | +$193 | $94,695 | 83.3% | View → |
| EV9 | 12 | -$1,771 | -$1,723 | $71,134 | 100% | View → |
| GR86 | 12 | +$6 | +$191 | $38,747 | 83.3% | View → |
| Optiq | 11 | -$82 | -$36 | $59,751 | 90.9% | View → |
| WRX | 10 | -$606 | -$823 | $36,105 | 60% | View → |
| GV60 | 10 | +$912 | +$981 | $61,878 | 0% | View → |
| Vistiq | 9 | +$143 | +$176 | $84,169 | 22.2% | View → |
| Niro | 9 | -$673 | -$679 | $32,141 | 100% | View → |
| LYRIQ | 8 | $0 | +$210 | $75,806 | 100% | View → |
| GX | 8 | +$1,992 | +$1,655 | $79,290 | 0% | View → |
| Tacoma Hybrid | 7 | -$2,123 | -$667 | $53,396 | 100% | View → |
| Niro EV | 7 | -$887 | -$1,011 | $41,816 | 100% | View → |
| RX Hybrid | 6 | +$595 | +$405 | $64,136 | 0% | View → |
| Sorento Plug-in Hybrid | 6 | -$356 | -$737 | $50,087 | 100% | View → |
| Mustang Mach-E | 6 | -$3,500 | -$3,481 | $53,905 | 100% | View → |
| Aviator | 6 | +$6,000 | +$5,181 | $78,480 | 0% | View → |
| G90 | 5 | +$3,449 | +$2,979 | $105,595 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in New Hampshire and refreshed every 24 hours.
We only include models with at least five active listings in New Hampshire so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate