Kentucky Dealer Markups & New Car Prices
Live markup data from 193 Kentucky dealers across 22,079 active listings. Updated daily.
The short version
Kentucky dealers are charging an average markup of -$1,683 over sticker, which is roughly in line with the national average of -$1,558 (a 8% discount). Of 22,079 current listings, 89.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Kentucky
| Model | Listings | Avg markup (KY) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 1,114 | -$56 | -$83 | $61,340 | 100% | View → |
| RAM 1500 | 1,063 | -$5,578 | -$5,491 | $57,372 | 100% | View → |
| F-150 | 993 | -$3,953 | -$4,161 | $62,485 | 100% | View → |
| Super Duty | 761 | -$1,750 | -$2,057 | $81,310 | 100% | View → |
| Tacoma | 751 | -$643 | -$524 | $47,534 | 70.7% | View → |
| Grand Cherokee | 749 | -$3,415 | -$3,299 | $49,850 | 100% | View → |
| RAV4 | 734 | +$414 | +$556 | $41,875 | 53.1% | View → |
| RAM 2500 | 716 | -$3,658 | -$3,670 | $73,398 | 100% | View → |
| Explorer | 669 | -$2,354 | -$2,097 | $52,450 | 100% | View → |
| Silverado 2500 HD | 626 | -$393 | -$203 | $72,699 | 98.7% | View → |
| Sierra 1500 | 623 | -$2,521 | -$2,268 | $66,715 | 99% | View → |
| Wrangler | 582 | -$3,307 | -$3,270 | $50,935 | 100% | View → |
| Tundra | 513 | -$2,131 | -$1,651 | $67,755 | 84% | View → |
| Camry | 492 | -$353 | +$65 | $36,241 | 72.6% | View → |
| Bronco Sport | 476 | -$2,547 | -$2,454 | $35,735 | 100% | View → |
| Bronco | 434 | -$2,779 | -$2,813 | $53,223 | 100% | View → |
| Seltos | 377 | -$774 | -$654 | $30,343 | 100% | View → |
| Sierra 2500 HD | 335 | -$4,123 | -$2,982 | $86,360 | 99.7% | View → |
| Sportage | 332 | -$926 | -$752 | $33,241 | 100% | View → |
| Compass | 278 | -$2,135 | -$2,164 | $32,980 | 100% | View → |
| RAM 3500 | 278 | -$3,602 | -$4,345 | $77,000 | 100% | View → |
| Corolla | 276 | -$74 | +$247 | $26,407 | 78.6% | View → |
| Maverick | 276 | -$1,007 | -$955 | $35,908 | 100% | View → |
| Enclave | 267 | -$242 | -$334 | $56,760 | 100% | View → |
| Sorento | 261 | -$1,149 | -$890 | $38,509 | 100% | View → |
| Corolla Cross | 257 | +$103 | +$219 | $32,542 | 65.4% | View → |
| Sienna | 256 | +$355 | +$399 | $53,641 | 55.5% | View → |
| Outback | 251 | -$847 | -$1,253 | $44,794 | 60.6% | View → |
| Expedition | 249 | -$241 | -$219 | $86,580 | 100% | View → |
| Ranger | 249 | -$1,976 | -$2,006 | $42,170 | 100% | View → |
| Carnival | 239 | -$1,233 | -$1,087 | $43,094 | 100% | View → |
| Acadia | 221 | -$1,100 | -$1,202 | $53,670 | 99.1% | View → |
| Gladiator | 216 | -$4,213 | -$5,233 | $49,346 | 100% | View → |
| Encore GX | 214 | -$19 | -$139 | $31,338 | 100% | View → |
| K4 | 209 | -$689 | -$574 | $24,616 | 100% | View → |
| Envista | 205 | -$65 | -$147 | $29,281 | 100% | View → |
| Pacifica | 192 | -$3,456 | -$3,120 | $46,790 | 100% | View → |
| Forester | 185 | -$387 | -$765 | $39,607 | 57.3% | View → |
| 4Runner | 181 | +$29 | +$7 | $60,643 | 65.2% | View → |
| Terrain | 180 | -$457 | -$292 | $39,685 | 95% | View → |
| Grand Wagoneer | 178 | -$371 | -$351 | $82,600 | 100% | View → |
| Sportage Hybrid | 175 | -$859 | -$832 | $36,115 | 100% | View → |
| Envision | 169 | -$45 | -$206 | $48,835 | 100% | View → |
| RX | 163 | -$1,707 | -$35 | $62,913 | 73.6% | View → |
| Cherokee | 158 | -$3,589 | -$3,539 | $39,208 | 100% | View → |
| Yukon XL | 158 | -$2,371 | -$1,850 | $95,854 | 94.8% | View → |
| Nautilus | 144 | +$4,000 | +$4,000 | $74,140 | 0% | View → |
| Grand Highlander Hybrid | 142 | +$287 | +$548 | $59,823 | 60.6% | View → |
| Yukon | 140 | -$1,360 | -$1,128 | $95,124 | 93.8% | View → |
| Silverado 3500 HD | 139 | -$270 | -$52 | $77,950 | 98.4% | View → |
| Charger | 138 | -$4,440 | -$4,421 | $55,700 | 100% | View → |
| Durango | 137 | -$814 | -$790 | $51,540 | 100% | View → |
| Grand Highlander | 128 | +$413 | +$280 | $59,209 | 53.9% | View → |
| Carnival Hybrid | 127 | -$1,469 | -$1,286 | $50,031 | 100% | View → |
| Mustang | 127 | -$2,032 | -$1,883 | $41,810 | 100% | View → |
| Navigator | 126 | +$2,698 | +$3,091 | $115,735 | 0% | View → |
| K5 | 123 | -$904 | -$690 | $32,496 | 100% | View → |
| Crosstrek | 122 | -$580 | -$900 | $36,551 | 73.8% | View → |
| TX | 120 | -$2,644 | -$198 | $67,063 | 90.8% | View → |
| RAM 3500 Chassis Cab | 106 | -$1,717 | -$1,942 | $74,108 | 100% | View → |
| NX | 105 | -$1,122 | -$50 | $52,839 | 67.6% | View → |
| Sierra 3500 HD | 105 | -$3,083 | -$2,735 | $93,870 | 100% | View → |
| Sequoia | 100 | -$1,723 | -$871 | $84,979 | 72% | View → |
| Telluride Hybrid | 96 | -$1,737 | -$1,542 | $55,467 | 100% | View → |
| Canyon | 93 | -$937 | -$1,288 | $49,088 | 92.5% | View → |
| Tacoma Hybrid | 73 | -$959 | -$595 | $61,429 | 75.3% | View → |
| K4 Hatchback | 70 | -$847 | -$768 | $26,857 | 100% | View → |
| GV80 | 61 | +$1,461 | +$1,479 | $85,290 | 0% | View → |
| RX Hybrid | 59 | +$188 | +$391 | $66,893 | 30.5% | View → |
| Sorento Hybrid | 59 | -$1,222 | -$1,101 | $47,232 | 100% | View → |
| 4Runner Hybrid | 55 | -$137 | +$154 | $66,189 | 63.6% | View → |
| RAM ProMaster | 54 | -$4,000 | -$3,998 | $53,495 | 100% | View → |
| Telluride | 53 | -$1,373 | -$1,267 | $48,645 | 100% | View → |
| ES 300h Hybrid | 50 | +$71 | +$338 | $56,839 | 34% | View → |
| CT5 | 49 | -$41 | +$221 | $57,079 | 98% | View → |
| IS | 46 | -$799 | -$63 | $52,840 | 63% | View → |
| Ascent | 45 | -$625 | -$1,096 | $51,104 | 71.1% | View → |
| Highlander Hybrid | 44 | +$170 | +$418 | $58,768 | 52.3% | View → |
| GV70 | 43 | +$1,268 | +$1,206 | $60,190 | 0% | View → |
| Mustang Mach-E | 39 | -$3,500 | -$3,480 | $52,395 | 100% | View → |
| RAM 4500 Chassis Cab | 39 | -$1,769 | -$1,921 | $81,770 | 100% | View → |
| TX 500h Hybrid | 39 | -$2,881 | -$185 | $73,365 | 92.3% | View → |
| XT5 | 38 | -$84 | -$44 | $60,068 | 100% | View → |
| Aviator | 35 | +$5,057 | +$5,183 | $84,870 | 0% | View → |
| RAM 5500 Chassis Cab | 35 | -$2,000 | -$1,865 | $81,950 | 100% | View → |
| G70 | 32 | +$1,149 | +$955 | $58,135 | 0% | View → |
| Prius | 32 | -$229 | +$62 | $35,890 | 87.5% | View → |
| Niro | 29 | -$891 | -$681 | $33,462 | 100% | View → |
| Highlander | 27 | -$40 | +$139 | $55,911 | 70.4% | View → |
| Corvette Stingray | 25 | +$345 | +$85 | $94,880 | 88% | View → |
| Land Cruiser | 24 | +$257 | +$410 | $74,941 | 54.2% | View → |
| WRX | 23 | -$583 | -$820 | $38,015 | 77.3% | View → |
| Escalade | 20 | $0 | +$64 | $121,120 | 100% | View → |
| LYRIQ | 20 | +$836 | +$208 | $77,638 | 90% | View → |
| Optiq | 19 | -$563 | -$38 | $57,050 | 94.1% | View → |
| GX | 17 | +$633 | +$1,580 | $88,831 | 0% | View → |
| NX Hybrid | 17 | +$292 | +$423 | $56,314 | 23.5% | View → |
| GR86 | 16 | -$98 | +$180 | $38,136 | 68.8% | View → |
| Impreza | 14 | -$583 | -$657 | $29,228 | 78.6% | View → |
| Escalade ESV | 13 | $0 | +$87 | $129,920 | 100% | View → |
| EV9 | 13 | -$2,097 | -$1,710 | $72,349 | 100% | View → |
| GR Corolla | 13 | +$208 | +$48 | $50,313 | 46.2% | View → |
| Corvette Z06 | 11 | -$1,182 | -$234 | $152,810 | 100% | View → |
| Vistiq | 11 | +$1,484 | +$168 | $82,422 | 72.7% | View → |
| EV6 | 10 | -$1,430 | -$1,162 | $53,379 | 100% | View → |
| LX 700h Hybrid | 10 | -$1,663 | -$546 | $122,237 | 60% | View → |
| ES | 9 | -$957 | -$30 | $59,023 | 66.7% | View → |
| G80 | 9 | +$959 | +$952 | $73,000 | 0% | View → |
| Escalade IQ | 7 | +$593 | -$110 | $138,015 | 57.1% | View → |
| LX | 6 | +$631 | +$68 | $120,871 | 0% | View → |
| RX 500h F SPORT | 6 | +$164 | +$430 | $76,878 | 16.7% | View → |
| Sportage Plug-in Hybrid | 6 | -$1,176 | -$1,068 | $44,629 | 100% | View → |
| Voyager | 6 | -$3,083 | -$3,149 | $40,888 | 100% | View → |
| NX 450h+ Plug-in | 5 | -$122 | +$194 | $63,361 | 40% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Kentucky and refreshed every 24 hours.
We only include models with at least five active listings in Kentucky so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate