Kentucky Dealer Markups & New Car Prices
Live markup data from 219 Kentucky dealers across 21,575 active listings. Updated daily.
Active listings
21,575
Avg markup in state
-$1,977
National avg markup
-$1,790
% priced below MSRP
90.7%
The short version
Kentucky dealers are charging an average markup of -$1,977 over sticker, which is roughly in line with the national average of -$1,790 (a 10% discount). Of 21,575 current listings, 90.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Kentucky
| Model | Listings | Avg markup (KY) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,254 | -$7,698 | -$7,556 | $57,249 | 100% | View → |
| RAM 2500 | 764 | -$1,662 | -$2,112 | $75,540 | 100% | View → |
| F-150 | 760 | -$3,769 | -$3,978 | $62,450 | 100% | View → |
| Grand Cherokee | 688 | -$4,187 | -$4,355 | $47,635 | 100% | View → |
| Wrangler | 675 | -$2,896 | -$3,129 | $50,620 | 100% | View → |
| Tacoma | 571 | -$732 | -$672 | $46,733 | 75.7% | View → |
| Tundra | 496 | -$1,955 | -$1,355 | $67,605 | 83.7% | View → |
| Explorer | 491 | -$4,067 | -$4,124 | $50,305 | 100% | View → |
| Super Duty | 490 | -$945 | -$805 | $83,708 | 100% | View → |
| Sportage | 407 | -$935 | -$776 | $32,899 | 100% | View → |
| Camry | 406 | -$171 | -$145 | $36,238 | 74.6% | View → |
| Compass | 403 | -$2,264 | -$1,943 | $32,800 | 100% | View → |
| Silverado 1500 | 387 | -$147 | -$123 | $61,618 | 99.2% | View → |
| Bronco Sport | 383 | -$2,052 | -$2,020 | $36,635 | 100% | View → |
| Maverick | 380 | -$655 | -$667 | $35,793 | 100% | View → |
| RAV4 | 374 | +$328 | +$604 | $40,576 | 65.2% | View → |
| Sorento | 369 | -$1,201 | -$923 | $38,509 | 100% | View → |
| Bronco | 352 | -$2,572 | -$2,458 | $53,878 | 100% | View → |
| RAM 3500 | 340 | -$1,900 | -$2,375 | $78,520 | 100% | View → |
| Gladiator | 332 | -$4,199 | -$4,559 | $49,686 | 100% | View → |
| HR-V | 311 | — | — | $0 | — | View → |
| CR-V | 305 | — | — | $0 | — | View → |
| Elantra | 286 | — | — | $0 | — | View → |
| Sierra 1500 | 272 | -$2,337 | -$1,923 | $68,027 | 97.4% | View → |
| Tucson | 272 | — | — | $0 | — | View → |
| Santa Fe Hybrid | 267 | — | — | $0 | — | View → |
| Ridgeline | 254 | — | — | $0 | — | View → |
| Outback | 246 | -$1,428 | -$1,341 | $45,404 | 70.8% | View → |
| Palisade | 245 | — | — | $0 | — | View → |
| K4 | 241 | -$693 | -$555 | $24,421 | 100% | View → |
| Cherokee | 222 | -$2,410 | -$2,475 | $40,350 | 100% | View → |
| Silverado 2500 HD | 221 | -$487 | -$195 | $76,789 | 98.2% | View → |
| Grand Wagoneer | 220 | $0 | -$158 | $82,600 | 100% | View → |
| Santa Fe | 219 | — | — | $0 | — | View → |
| Expedition | 214 | -$136 | -$164 | $84,493 | 100% | View → |
| K5 | 201 | -$931 | -$717 | $33,120 | 100% | View → |
| Seltos | 201 | -$782 | -$650 | $29,930 | 100% | View → |
| Corolla | 193 | +$6 | +$142 | $27,168 | 68.4% | View → |
| Nautilus | 184 | +$5,000 | +$5,000 | $74,640 | 0% | View → |
| Odyssey | 183 | — | — | $0 | — | View → |
| Sierra 2500 HD | 173 | -$3,764 | -$2,645 | $84,015 | 98.8% | View → |
| Pacifica | 173 | -$5,468 | -$5,490 | $44,785 | 100% | View → |
| Accord | 172 | — | — | $0 | — | View → |
| Charger | 168 | -$4,775 | -$5,416 | $55,530 | 100% | View → |
| 4Runner | 165 | -$70 | -$152 | $59,198 | 72.7% | View → |
| Carnival | 160 | -$1,323 | -$1,088 | $42,254 | 100% | View → |
| Grand Highlander | 156 | +$308 | +$417 | $59,184 | 64.7% | View → |
| Palisade Hybrid | 150 | — | — | $0 | — | View → |
| Corolla Cross | 144 | +$298 | +$230 | $33,802 | 61.1% | View → |
| Navigator | 144 | +$1,271 | +$1,801 | $114,140 | 57.6% | View → |
| Crosstrek | 141 | -$555 | -$778 | $35,766 | 69.9% | View → |
| Sonata | 136 | — | — | $0 | — | View → |
| Durango | 130 | -$392 | -$487 | $51,908 | 100% | View → |
| Ranger | 127 | -$2,209 | -$2,232 | $41,890 | 100% | View → |
| Enclave | 124 | $0 | -$332 | $57,728 | 100% | View → |
| Tucson Hybrid | 122 | — | — | $0 | — | View → |
| Forester | 118 | -$492 | -$912 | $38,155 | 55.9% | View → |
| Kona | 115 | — | — | $0 | — | View → |
| Terrain | 112 | -$815 | -$685 | $38,993 | 92% | View → |
| Sienna | 108 | +$327 | +$531 | $54,170 | 65.7% | View → |
| Envista | 106 | -$80 | -$220 | $29,175 | 100% | View → |
| Passport | 103 | — | — | $0 | — | View → |
| Carnival Hybrid | 101 | -$1,429 | -$1,175 | $49,366 | 100% | View → |
| Pilot | 98 | — | — | $0 | — | View → |
| Envision | 95 | -$146 | -$289 | $48,349 | 100% | View → |
| Sportage Hybrid | 95 | -$897 | -$839 | $36,830 | 100% | View → |
| RAM 3500 Chassis Cab | 94 | -$2,420 | -$2,393 | $72,173 | 100% | View → |
| RAM ProMaster | 94 | -$3,872 | -$3,788 | $52,905 | 100% | View → |
| RX | 93 | -$1,471 | -$83 | $63,757 | 75.3% | View → |
| Acadia | 91 | -$1,183 | -$1,533 | $53,225 | 94.5% | View → |
| Santa Cruz | 88 | — | — | $0 | — | View → |
| Encore GX | 83 | $0 | -$146 | $31,485 | 100% | View → |
| Civic Hatchback | 80 | — | — | $0 | — | View → |
| Civic Sedan | 80 | — | — | $0 | — | View → |
| Escape | 79 | -$5,190 | -$5,278 | $30,640 | 100% | View → |
| GV80 | 76 | +$1,496 | +$1,538 | $84,965 | 1.3% | View → |
| Aviator | 74 | +$5,000 | +$5,000 | $82,895 | 0% | View → |
| Silverado 3500 HD | 73 | +$207 | +$40 | $66,938 | 94.4% | View → |
| Sierra 3500 HD | 73 | -$2,346 | -$2,122 | $93,655 | 100% | View → |
| MDX | 72 | — | — | $0 | — | View → |
| Land Cruiser | 72 | +$242 | +$378 | $73,839 | 62.5% | View → |
| Canyon | 70 | -$815 | -$895 | $48,155 | 95.7% | View → |
| Venue | 70 | — | — | $0 | — | View → |
| GV70 | 69 | +$1,339 | +$1,268 | $62,655 | 2.9% | View → |
| Sequoia | 68 | -$240 | -$248 | $87,167 | 72.1% | View → |
| Yukon | 67 | -$251 | -$786 | $88,895 | 91% | View → |
| Mustang | 65 | -$2,400 | -$2,584 | $44,630 | 100% | View → |
| 4Runner Hybrid | 60 | +$67 | -$205 | $65,674 | 70% | View → |
| Yukon XL | 59 | -$1,455 | -$1,147 | $95,999 | 93.1% | View → |
| NX | 59 | -$1,232 | -$73 | $52,921 | 74.6% | View → |
| Mustang Mach-E | 56 | -$5,036 | -$5,169 | $50,820 | 100% | View → |
| Sorento Hybrid | 56 | -$1,178 | -$1,086 | $43,965 | 100% | View → |
| Telluride Hybrid | 55 | -$1,801 | -$1,613 | $55,385 | 100% | View → |
| Tacoma Hybrid | 48 | -$1,882 | -$1,016 | $59,160 | 81.3% | View → |
| RDX | 46 | — | — | $0 | — | View → |
| K4 Hatchback | 44 | -$854 | -$766 | $27,785 | 100% | View → |
| Telluride | 44 | -$1,480 | -$1,373 | $54,024 | 100% | View → |
| RAM 4500 Chassis Cab | 43 | -$2,442 | -$2,301 | $78,840 | 100% | View → |
| TX | 42 | -$1,641 | -$204 | $68,814 | 64.3% | View → |
| IS | 40 | -$1,047 | -$108 | $52,835 | 95% | View → |
| RAM 5500 Chassis Cab | 36 | -$2,500 | -$2,363 | $80,600 | 100% | View → |
| Ascent | 36 | -$1,447 | -$1,621 | $48,828 | 62.9% | View → |
| Highlander | 35 | +$147 | +$226 | $57,142 | 77.1% | View → |
| RX Hybrid | 35 | +$44 | +$222 | $66,297 | 65.7% | View → |
| Elantra N | 33 | — | — | $0 | — | View → |
| TX 500h Hybrid | 31 | -$1,626 | -$166 | $73,957 | 64.5% | View → |
| ADX | 25 | — | — | $0 | — | View → |
| Niro | 24 | -$789 | -$663 | $31,453 | 100% | View → |
| Corvette Stingray | 24 | +$2,106 | +$433 | $82,042 | 66.7% | View → |
| Escalade | 21 | -$915 | +$154 | $125,620 | 100% | View → |
| XT5 | 21 | -$630 | -$70 | $57,795 | 100% | View → |
| Integra | 20 | — | — | $0 | — | View → |
| IONIQ 9 | 19 | — | — | $0 | — | View → |
| Prius | 19 | -$80 | -$3 | $36,181 | 89.5% | View → |
| NX Hybrid | 18 | -$79 | +$287 | $56,035 | 61.1% | View → |
| Grand Highlander Hybrid | 18 | +$204 | +$387 | $59,558 | 88.9% | View → |
| G70 | 18 | +$1,055 | +$903 | $58,148 | 0% | View → |
| WRX | 18 | -$107 | -$482 | $39,028 | 35.7% | View → |
| EV9 | 17 | -$1,869 | -$1,829 | $72,240 | 100% | View → |
| RZ Electric | 16 | -$1,334 | -$244 | $56,094 | 56.3% | View → |
| IONIQ 5 | 16 | — | — | $0 | — | View → |
| Impreza | 16 | -$250 | -$652 | $30,046 | 66.7% | View → |
| Highlander Hybrid | 15 | +$441 | +$357 | $58,663 | 66.7% | View → |
| EV6 | 13 | -$1,518 | -$1,194 | $53,148 | 100% | View → |
| Corvette Z06 | 13 | -$229 | -$59 | $147,225 | 92.3% | View → |
| Voyager | 12 | -$2,521 | -$2,665 | $40,863 | 100% | View → |
| LYRIQ | 11 | +$639 | -$51 | $76,729 | 90.9% | View → |
| Civic Type R | 10 | — | — | $0 | — | View → |
| NX 450h+ Plug-in | 10 | -$1,141 | +$26 | $64,274 | 100% | View → |
| GR86 | 10 | +$403 | +$173 | $38,908 | 40% | View → |
| CT5 | 9 | -$391 | +$132 | $55,500 | 100% | View → |
| Sierra EV | 9 | -$3,180 | -$3,060 | $75,644 | 100% | View → |
| Prologue | 8 | — | — | $0 | — | View → |
| ES | 8 | +$349 | +$106 | $61,346 | 50% | View → |
| Sportage Plug-in Hybrid | 8 | -$1,183 | -$897 | $47,808 | 100% | View → |
| G80 | 8 | +$853 | +$937 | $76,748 | 0% | View → |
| CT4 | 8 | -$350 | +$859 | $45,627 | 100% | View → |
| Hummer EV SUV | 8 | -$3,833 | -$3,910 | $100,620 | 100% | View → |
| Tucson PHEV | 7 | — | — | $0 | — | View → |
| LX | 7 | -$1,206 | +$90 | $120,302 | 42.9% | View → |
| LX 700h Hybrid | 7 | -$1,342 | -$114 | $124,651 | 28.6% | View → |
| Optiq | 6 | -$411 | +$109 | $58,472 | 100% | View → |
| RX 450h+ Plug-in | 6 | -$301 | +$58 | $70,556 | 100% | View → |
| Trailseeker | 5 | +$428 | -$282 | $42,648 | 20% | View → |
| Escalade ESV | 5 | -$885 | +$66 | $130,090 | 100% | View → |
| G90 | 5 | +$945 | +$897 | $105,440 | 0% | View → |
| Civic Si | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Kentucky and refreshed every 24 hours.
We only include models with at least five active listings in Kentucky so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate