Kentucky Dealer Markups & New Car Prices
Live markup data from 218 Kentucky dealers across 20,402 active listings. Updated daily.
Active listings
20,402
Avg markup in state
-$1,793
National avg markup
-$1,702
% priced below MSRP
87.4%
The short version
Kentucky dealers are charging an average markup of -$1,793 over sticker, which is roughly in line with the national average of -$1,702 (a 5% discount). Of 20,402 current listings, 87.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Kentucky
| Model | Listings | Avg markup (KY) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 931 | -$6,892 | -$7,095 | $57,046 | 100% | View → |
| Tacoma | 702 | -$410 | -$527 | $47,534 | 71.5% | View → |
| F-150 | 702 | -$4,187 | -$4,286 | $61,605 | 100% | View → |
| Tundra | 587 | -$1,376 | -$1,178 | $68,057 | 79.6% | View → |
| RAV4 | 570 | +$418 | +$512 | $41,222 | 57.2% | View → |
| Super Duty | 552 | -$2,385 | -$2,505 | $81,930 | 100% | View → |
| RAM 2500 | 525 | -$3,629 | -$3,820 | $73,755 | 100% | View → |
| Wrangler | 507 | -$2,785 | -$2,796 | $50,310 | 100% | View → |
| Grand Cherokee | 478 | -$4,924 | -$4,590 | $46,533 | 100% | View → |
| CR-V | 466 | — | — | $0 | — | View → |
| Camry | 460 | -$43 | -$56 | $36,678 | 71.5% | View → |
| Explorer | 456 | -$3,455 | -$3,252 | $51,468 | 100% | View → |
| Bronco Sport | 429 | -$2,673 | -$2,503 | $35,735 | 100% | View → |
| Silverado 1500 | 352 | -$195 | -$152 | $61,495 | 100% | View → |
| Seltos | 350 | -$733 | -$651 | $29,878 | 100% | View → |
| Maverick | 339 | -$386 | -$374 | $36,550 | 100% | View → |
| Compass | 338 | -$1,631 | -$1,700 | $33,660 | 100% | View → |
| Bronco | 337 | -$2,797 | -$2,885 | $53,140 | 100% | View → |
| Sportage | 327 | -$927 | -$769 | $32,899 | 100% | View → |
| Sorento | 310 | -$1,192 | -$912 | $38,476 | 100% | View → |
| Ridgeline | 283 | — | — | $0 | — | View → |
| Sierra 1500 | 256 | -$2,102 | -$2,273 | $68,637 | 95.7% | View → |
| K4 | 255 | -$685 | -$567 | $24,421 | 100% | View → |
| HR-V | 249 | — | — | $0 | — | View → |
| Corolla | 248 | +$101 | +$107 | $26,340 | 69.8% | View → |
| Gladiator | 246 | -$4,017 | -$4,932 | $49,583 | 100% | View → |
| Tucson | 244 | -$1,300 | +$83 | $32,774 | 62.5% | View → |
| Carnival | 236 | -$1,284 | -$1,091 | $42,934 | 100% | View → |
| Expedition | 236 | $0 | -$116 | $86,365 | 100% | View → |
| Elantra | 228 | -$2,019 | -$1,742 | $24,493 | 82.4% | View → |
| Corolla Cross | 227 | +$262 | +$183 | $32,943 | 60.4% | View → |
| RAM 3500 | 215 | -$4,093 | -$4,708 | $76,594 | 100% | View → |
| Silverado 2500 HD | 212 | -$248 | -$222 | $75,440 | 98% | View → |
| Cherokee | 211 | -$4,284 | -$4,354 | $38,810 | 100% | View → |
| Odyssey | 196 | — | — | $0 | — | View → |
| Outback | 193 | -$1,419 | -$1,339 | $44,441 | 71.7% | View → |
| Sierra 2500 HD | 190 | -$3,383 | -$2,989 | $84,510 | 98.9% | View → |
| Sienna | 178 | +$414 | +$451 | $53,432 | 60.1% | View → |
| Palisade | 174 | -$3,099 | -$1,402 | $49,368 | 83.3% | View → |
| Grand Wagoneer | 173 | $0 | -$2 | $82,755 | 100% | View → |
| Santa Fe Hybrid | 171 | -$2,025 | -$895 | $46,017 | 83.3% | View → |
| Accord | 170 | — | — | $0 | — | View → |
| K5 | 167 | -$885 | -$675 | $32,111 | 100% | View → |
| 4Runner | 154 | +$180 | -$12 | $60,892 | 66.9% | View → |
| Nautilus | 152 | +$4,500 | +$4,570 | $74,240 | 0% | View → |
| Ranger | 149 | -$1,946 | -$1,972 | $42,640 | 100% | View → |
| Pilot | 140 | — | — | $0 | — | View → |
| Grand Highlander Hybrid | 140 | +$250 | +$480 | $60,290 | 58.6% | View → |
| Charger | 137 | -$4,834 | -$4,871 | $55,480 | 100% | View → |
| Navigator | 123 | +$1,207 | +$1,738 | $114,455 | 0% | View → |
| Enclave | 121 | -$180 | -$300 | $56,970 | 100% | View → |
| Crosstrek | 120 | -$226 | -$691 | $36,981 | 61.3% | View → |
| Forester | 119 | -$337 | -$733 | $38,398 | 55.8% | View → |
| Sequoia | 119 | -$379 | -$302 | $86,925 | 70.6% | View → |
| Grand Highlander | 116 | +$414 | +$246 | $59,833 | 48.3% | View → |
| Santa Fe | 115 | -$3,282 | -$1,349 | $46,237 | 100% | View → |
| Carnival Hybrid | 108 | -$1,425 | -$1,253 | $49,352 | 100% | View → |
| RX | 107 | -$1,509 | +$89 | $63,166 | 78.5% | View → |
| Pacifica | 104 | -$5,447 | -$5,395 | $44,900 | 100% | View → |
| Civic Sedan | 103 | — | — | $0 | — | View → |
| Encore GX | 103 | $0 | -$127 | $31,344 | 100% | View → |
| Durango | 95 | -$495 | -$489 | $51,315 | 100% | View → |
| Envista | 94 | -$50 | -$190 | $29,175 | 100% | View → |
| Terrain | 94 | -$884 | -$538 | $37,364 | 95.7% | View → |
| RAM ProMaster | 93 | -$3,914 | -$3,826 | $52,995 | 100% | View → |
| Yukon XL | 92 | -$1,648 | -$1,440 | $95,754 | 95.7% | View → |
| Passport | 91 | — | — | $0 | — | View → |
| Mustang | 90 | -$1,967 | -$1,857 | $41,638 | 100% | View → |
| Palisade Hybrid | 89 | +$853 | +$1,154 | $52,599 | 28.6% | View → |
| TX | 89 | -$1,334 | -$54 | $68,504 | 73% | View → |
| Sonata | 88 | +$264 | +$189 | $31,021 | 33.3% | View → |
| Tucson Hybrid | 86 | -$587 | -$152 | $35,254 | 66.7% | View → |
| Sportage Hybrid | 81 | -$904 | -$828 | $36,099 | 100% | View → |
| Telluride Hybrid | 80 | -$1,719 | -$1,589 | $57,329 | 100% | View → |
| Silverado 3500 HD | 79 | +$428 | +$65 | $71,775 | 94.7% | View → |
| Venue | 75 | +$1,262 | +$1,335 | $24,980 | 0% | View → |
| RAM 3500 Chassis Cab | 75 | -$2,400 | -$2,408 | $72,175 | 100% | View → |
| Envision | 73 | -$41 | -$204 | $48,835 | 100% | View → |
| Canyon | 73 | -$900 | -$927 | $48,464 | 95.9% | View → |
| Kona | 73 | -$1,782 | +$140 | $29,569 | 100% | View → |
| Acadia | 71 | -$1,790 | -$1,699 | $50,000 | 98.6% | View → |
| Land Cruiser | 70 | +$174 | +$285 | $73,830 | 60% | View → |
| Sierra 3500 HD | 70 | -$3,278 | -$2,449 | $92,434 | 100% | View → |
| GV80 | 64 | +$1,554 | +$1,520 | $85,290 | 0% | View → |
| ES 300h Hybrid | 64 | +$534 | +$441 | $58,088 | 18.8% | View → |
| Aviator | 63 | +$4,500 | +$4,500 | $81,740 | 0% | View → |
| MDX | 63 | — | — | $0 | — | View → |
| Civic Hatchback | 58 | — | — | $0 | — | View → |
| Yukon | 57 | -$724 | -$973 | $88,880 | 87.7% | View → |
| NX | 53 | -$1,321 | +$68 | $52,132 | 88.7% | View → |
| K4 Hatchback | 53 | -$859 | -$719 | $26,643 | 100% | View → |
| Tacoma Hybrid | 51 | -$544 | -$733 | $60,936 | 64.7% | View → |
| Sorento Hybrid | 50 | -$1,178 | -$1,119 | $43,965 | 100% | View → |
| Mustang Mach-E | 47 | -$4,000 | -$4,219 | $51,895 | 100% | View → |
| Santa Cruz | 46 | -$2,025 | -$38 | $31,319 | 100% | View → |
| 4Runner Hybrid | 45 | +$175 | +$68 | $65,549 | 62.2% | View → |
| Telluride | 44 | -$1,488 | -$1,341 | $53,541 | 100% | View → |
| Highlander | 44 | +$257 | +$237 | $55,944 | 70.5% | View → |
| Ascent | 44 | -$985 | -$1,433 | $49,219 | 65.8% | View → |
| GV70 | 42 | +$1,296 | +$1,226 | $62,770 | 0% | View → |
| Prius | 35 | +$71 | +$53 | $36,181 | 77.1% | View → |
| IS | 35 | -$566 | -$18 | $54,282 | 74.3% | View → |
| Elantra N | 34 | +$1,705 | +$1,695 | $37,250 | 0% | View → |
| RX Hybrid | 34 | -$69 | +$413 | $65,863 | 76.5% | View → |
| RAM 5500 Chassis Cab | 31 | -$2,500 | -$2,377 | $80,710 | 100% | View → |
| TX 500h Hybrid | 30 | -$1,965 | +$15 | $73,508 | 76.7% | View → |
| RAM 4500 Chassis Cab | 30 | -$2,417 | -$2,326 | $78,765 | 100% | View → |
| G70 | 30 | +$1,139 | +$905 | $58,168 | 0% | View → |
| RDX | 27 | — | — | $0 | — | View → |
| ADX | 24 | — | — | $0 | — | View → |
| WRX | 22 | -$323 | -$714 | $38,252 | 44.4% | View → |
| XT5 | 22 | -$275 | -$80 | $58,157 | 100% | View → |
| Integra | 20 | — | — | $0 | — | View → |
| CT5 | 19 | -$221 | +$152 | $56,620 | 100% | View → |
| NX Hybrid | 17 | -$42 | +$513 | $55,411 | 82.4% | View → |
| EV9 | 17 | -$2,236 | -$1,799 | $72,630 | 100% | View → |
| Corvette Stingray | 16 | -$147 | +$345 | $92,105 | 93.8% | View → |
| Highlander Hybrid | 16 | +$371 | +$376 | $58,895 | 62.5% | View → |
| Escape | 15 | -$5,200 | -$5,072 | $29,735 | 100% | View → |
| Impreza | 14 | -$752 | -$561 | $29,628 | 83.3% | View → |
| Niro | 14 | -$798 | -$651 | $31,640 | 100% | View → |
| Escalade | 14 | -$1,527 | +$138 | $117,335 | 100% | View → |
| ES | 14 | +$598 | +$20 | $59,749 | 14.3% | View → |
| Tucson PHEV | 14 | +$230 | -$1,486 | $42,855 | 0% | View → |
| RZ Electric | 13 | -$955 | +$115 | $53,948 | 30.8% | View → |
| Optiq | 13 | +$69 | -$29 | $58,869 | 92.3% | View → |
| Prologue | 11 | — | — | $0 | — | View → |
| IONIQ 9 | 11 | — | -$9,020 | $0 | — | View → |
| LX 700h Hybrid | 11 | -$1,815 | -$270 | $124,168 | 45.5% | View → |
| LYRIQ | 11 | +$639 | +$90 | $71,120 | 90.9% | View → |
| GR Corolla | 11 | -$203 | +$88 | $49,278 | 72.7% | View → |
| Corvette Z06 | 11 | +$264 | +$99 | $159,425 | 90.9% | View → |
| NX 450h+ Plug-in | 11 | -$838 | +$112 | $63,074 | 72.7% | View → |
| EV6 | 10 | -$1,414 | -$1,185 | $53,379 | 100% | View → |
| G80 | 10 | +$843 | +$913 | $81,400 | 0% | View → |
| RX 450h+ Plug-in | 10 | +$98 | +$256 | $71,109 | 40% | View → |
| GR86 | 10 | +$84 | +$155 | $38,579 | 60% | View → |
| Escalade ESV | 9 | $0 | +$137 | $131,015 | 100% | View → |
| Vistiq | 8 | $0 | +$128 | $82,762 | 100% | View → |
| CT4 | 7 | -$321 | +$665 | $46,790 | 100% | View → |
| Sportage Plug-in Hybrid | 7 | -$1,210 | -$1,041 | $47,892 | 100% | View → |
| Voyager | 7 | -$2,750 | -$2,663 | $41,135 | 100% | View → |
| Civic Type R | 6 | — | — | $0 | — | View → |
| Hummer EV SUV | 6 | -$7,259 | -$4,550 | $96,848 | 100% | View → |
| Sierra EV | 6 | -$2,802 | -$3,016 | $81,224 | 100% | View → |
| G90 | 5 | +$3,955 | +$3,027 | $105,440 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Kentucky and refreshed every 24 hours.
We only include models with at least five active listings in Kentucky so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate