Pricing posture
Prices above MSRP on some inventory
42% of this dealer's priced Toyota inventory is listed above MSRP — 59 of 142 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
142
Avg Markup
-$861
At/Below MSRP
83
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 26 | 92% | -$3,005 |
| RAV4 | 22 | 0% | +$1,036 |
| Grand Highlander Hybrid | 12 | 17% | +$366 |
| Sienna | 12 | 25% | +$423 |
| 4Runner | 11 | 100% | -$2,001 |
| Tacoma | 11 | 82% | -$1,210 |
| Sequoia | 10 | 70% | -$1,121 |
| Camry | 7 | 100% | -$1,490 |
| Grand Highlander | 6 | 100% | -$667 |
| 4Runner Hybrid | 5 | 60% | -$181 |
| Land Cruiser | 4 | 0% | +$698 |
| Highlander Hybrid | 4 | 0% | +$300 |
| Tacoma Hybrid | 4 | 100% | -$2,774 |
| Corolla | 3 | 100% | -$1,014 |
| Corolla Cross | 3 | 100% | -$1,007 |
| Prius | 1 | 100% | -$1,746 |
| GR Corolla | 1 | 0% | +$349 |
2026 Tundra
Tundra Platinum 4WD
Wind Chill Pearl
MSRP
$77,810
Advertised
$73,476
2026 Tundra
Tundra Platinum 4WD
Wind Chill Pearl
MSRP
$72,552
Advertised
$68,876
2026 Tacoma Hybrid
Tacoma TRD Off-Road 4WD
Black
MSRP
$60,243
Advertised
$56,706
2026 Tacoma
Tacoma TRD Off-Road 4WD
Bronze Oxide
MSRP
$56,474
Advertised
$53,122
2026 4Runner
4Runner Limited FT4WD
Heritage Blue
MSRP
$62,052
Advertised
$59,479
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand Highlander HybridGrand Highlander Hybrid MAX Limited AWD | $63,922 | +$249 | 40 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $47,197 | +$599 | 26 | Oct 21, 2026 |
| 2026 SequoiaSequoia 1794 Edition 4WD | $87,698 | -$727 | 24 | Oct 19, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $90,919 | -$177 | 44 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $71,123 | -$4,029 | 45 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $56,344 | -$2,273 | 45 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $57,237 | -$2,350 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $52,235 | +$3,937 | 156 | Oct 19, 2026 |
| 2026 4Runner Hybrid4Runner Platinum FT4WD | $68,206 | -$302 | 114 | Oct 19, 2026 |
| 2026 4Runner4Runner TRD Sport Premium PT4WD | $58,155 | -$2,552 | 45 | Oct 19, 2026 |