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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 0 of 307 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
307
Avg Markup
-$1,659
At/Below MSRP
307
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 52 | 100% | $0 |
| Tacoma | 48 | 100% | -$3,689 |
| Tundra | 34 | 100% | -$4,754 |
| Sienna | 29 | 100% | -$17 |
| Corolla | 27 | 100% | $0 |
| Camry | 25 | 100% | -$2,205 |
| Corolla Cross | 21 | 100% | -$1,060 |
| 4Runner | 14 | 100% | -$1,001 |
| Prius | 13 | 100% | -$2,215 |
| Grand Highlander Hybrid | 10 | 100% | $0 |
| Grand Highlander | 6 | 100% | $0 |
| 4Runner Hybrid | 5 | 100% | -$1,044 |
| GR Corolla | 5 | 100% | $0 |
| Land Cruiser | 4 | 100% | -$1,441 |
| Highlander Hybrid | 3 | 100% | $0 |
| Sequoia | 3 | 100% | -$7,126 |
| GR86 | 3 | 100% | -$1,589 |
| Tacoma Hybrid | 3 | 100% | -$4,299 |
| Highlander | 2 | 100% | $0 |
2026 Tundra
Tundra Platinum 4WD
-$5,247Great Deal
Supersonic Red
MSRP
$76,492
Advertised
$71,245
Madison, WI
2027 Tacoma
Tacoma TRD Off-Road 4WD
-$4,408Good Deal
Underground
MSRP
$60,086
Advertised
$55,678
Madison, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE AWD | $34,796 | -$2,029 | 14 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Nightshade AWD | $60,677 | $0 | 14 | Oct 21, 2026 |
| 2026 Highlander HybridHighlander Hybrid Limited AWD | $57,646 | $0 | 26 | Oct 21, 2026 |
| 2026 Highlander HybridHighlander Hybrid Platinum AWD | $58,417 | $0 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,621 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,618 | $0 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,613 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $49,778 | $0 | 11 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,822 | $0 | 11 | Oct 21, 2026 |
| 2027 CamryCamry LE FWD | $31,567 | -$1,580 | 12 | Oct 21, 2026 |