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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 2 of 619 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
619
Avg Markup
-$1,231
At/Below MSRP
617
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 88 | 100% | -$2,831 |
| RAV4 | 83 | 100% | $0 |
| Camry | 80 | 98% | -$1,115 |
| Sienna | 64 | 100% | -$234 |
| Corolla Cross | 62 | 100% | -$1,036 |
| Tundra | 60 | 100% | -$3,879 |
| Corolla | 53 | 100% | -$369 |
| Grand Highlander Hybrid | 31 | 100% | -$48 |
| 4Runner | 23 | 100% | -$1,087 |
| Grand Highlander | 18 | 100% | -$1,000 |
| Land Cruiser | 12 | 100% | -$903 |
| Highlander Hybrid | 10 | 100% | $0 |
| Sequoia | 7 | 100% | -$1,879 |
| GR Corolla | 7 | 100% | -$1,286 |
| Prius | 6 | 100% | -$1,557 |
| GR86 | 6 | 100% | $0 |
| 4Runner Hybrid | 4 | 100% | $0 |
| Tacoma Hybrid | 4 | 100% | -$1,250 |
| Highlander | 1 | 100% | $0 |
2026 Tundra
Tundra 1794 Edition 4WD
-$5,119Great Deal
Lunar Rock
MSRP
$75,869
Advertised
$70,750
Kenosha, WI
2026 Tundra
Tundra 1794 Edition 4WD
-$5,052Great Deal
Lunar Rock
MSRP
$77,848
Advertised
$72,796
Kenosha, WI
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,860Good Deal
Ice Cap
MSRP
$56,628
Advertised
$52,768
Kenosha, WI
Hold
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,860Good Deal
Ice Cap
MSRP
$56,628
Advertised
$52,768
Kenosha, WI
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross XLE AWD | $33,939 | -$1,250 | 31 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $34,414 | -$1,250 | 38 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross L AWD | $28,839 | -$500 | 38 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,398 | $0 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $38,969 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,433 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,134 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,469 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,674 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,894 | $0 | 15 | Oct 21, 2026 |